SEO Tools To Make Your Search Console Data More Relevant

Google search data console is a fantastic option for the users as they can evaluate the performance of the website. In fact, the analytic data sections help to monitor the web traffic and also ascertain whether the keywords are optimized. Also, people can also access information related to Clicks and CTRs at the query and also at the page level. Although Search console has lots of advantages, it suffers from the following drawbacks.

Navigation between the pages and queries is not an easy job because pages occupy the same rank for different queries. Also, SERP might impart the same rank to the website. One of the biggest problems facing the clients is cannibalization.

Google doesn’t deliver desired results from the perspective of long terms trends and comparisons. Therefore, the data is incorrectly interpreted by the SEO experts. To make them meaningful, one should use SEO tools that provide seamless integration to the search console.

Console Rocket:

It is a free tool that is quite popular in the online domain. Rocket is known to provide a lot of data to the users. One of the most significant advantages of the tool is that it offers 100,000 keywords for a single domain. Keywords can be stored in the database of the console rocket for a complete year.

By using the console rocket, you can easily divide the keywords into branded and unbranded category. Drilling of the information through queries helps to search the keywords quickly. Also, individual filters can be used to include keywords that have recently gone missing out of the database. They also play a major role in identifying the new keywords and also low performing pages.
CTR curves for all devices can be obtained with the help of console rocket. In fact, the results are kind of interesting from different gadgets both for the branded and unbranded keywords.

To use console rocket, you should sign up with the help of the Google search account. Once the process is completed, the data science strategy is implemented to create valuable reports and insights for the customers. The total time duration of the process is about 30 minutes, and after that, one can immediately benefit from the data crunching behaviour of the SEO tool. The search console data mining technique is not organised properly. However, console rocket introduces a structured approach and the historical reporting of all the data. Also, the tool also incorporates latest metrics hitting the online marketing domain.

Search Analytics for Sheets:

It is a free tool that automatically analyses the SEO data for the clients. Detailed research and valid conclusion combine to boost the business.

The primary advantage of such a tool is that it can procure and backup information from the webmaster tools. It can easily be retrieved and stored in the spreadsheets. Due to the simple user interface, people can get information about the rankings, queries, landing pages, and clicks.

Automatic backups are provided by the tools into the spreadsheets. Information is stored with a 90-day limitation, and the backup is transferred through the email. To enable the tool, one should install the application. When the whole process is completed, add on would be available in a variety of spreadsheets. If you want to invoke the tool, click on open sidebar however it also overrides the similar scripts. In short, enabling Search Analytics is a breeze when compared to the similar tools available in the market.

The authorization procedure requires users to connect add- on to the existing Google account. Users will get a proper message for authorization confirmation. You need to simply follow the instructions to get the access without any hassles. If the process is successful, the user will connect automatically to the spreadsheet. Since the authorization is based on the user identification, people do not have to repeat the process for the spreadsheet.

Data can be recovered from the verified sites when the sidebar loads into the application. The drop-down list is sorted alphabetically so that the users do not have any problems. Data range can be selected based on the day range that might extend to 90 days. Group wise filters play a significant role in filtering the information with the addition of rules such as QUERY EQUALS.

Another benefit of the Search Analytics is that it helps to create charts, reports and shared documents. The backup can be scheduled with a particular period of every third month. In short, it will go a long way in storing the data safely.

reading website analytics

Search Console Helper:

Although a paid product, the console helper offers a free trial to the users. Since the tool is not supported by SaaS, it can run locally on the personal computer. You do not need to initiate a connection to the central server to accomplish the task. People can use application for data analysis while on the move as they do not require the internet.

The tool can easily work with Windows 7, 8 and 10 and connects directly with the Google API. It then connects to the console helper to retrieve data. As a result, people would work only with the correct data set.

Using the tool mentioned above, you can retrieve data at five times more speed from Google. Therefore, tracking the website has become a lot easier for the users. In fact, 200 requests are completed within a minute to deliver sterling results to the SEO specialists. Complete information about web traffic and the performance of the site can be shared by the Google.

Users can access a range of keywords using the console helper as they are crucial to enhancing the ranking of the web page. Information is accurate as it is directly obtained from the Google database.

One of the most important features of the console helper is that it identifies the landing page responsible for blocking the web traffic. If the content is not optimised, it can sound the death knell for the business. Moreover, the Console helper also explores new opportunities to increase the search engine rankings.

Comparison with historical data is essential to know where the website stands regarding the year of year performance. A single click of a button is sufficient to complete the task. As far as data fetching is concerned, it is extremely fast as there are no time lags due to the absence of internet connection.

Users can work on numerous websites, and the numbers can only be constrained by the Google search console account. It is quite useful in cases when sites with Http and Https extensions are to be accessed. You can also visit domains as well as subdomains that form the part of the data research.

You can retrieve data for different types of devices ranging from mobile to tablet and desktop. It is an essential attribute for the clients because they can identify what types of devices majority of the visitors use.

Using search console helper allows business to track the customers from over 200 countries. With all the information on fingertips, the users can take accurate and sensible decisions. The tool analyses every piece of data in depth to provide complete clarity to the users.

 

Contributed by: Aaron Gruenke SEO and analytics expert in improving results in search ranking.

 

WILDFIRE SEO AND INTERNET MARKETING

720 McClure Rd.
Kelowna, BC.
V1W-1M3

Phone: 250.575.1527
info@wildfireseomarketing.com
www.wildfireseomarketing.com

website navigation techniques

10 Website Navigation Techniques for 2017

The web designing and developing is engulfed with the latest techniques that are crafted to the challenging scenarios. In 2017, the previously discovered techniques are molded according to the recent challenges, whereas the creative designers keep on producing innovative features. In this post, I have discussed some of the good techniques that may help you improve your website navigation.

  1. Add a fixed scrolling nav-bars
    The core purpose of adding navigation is to create ease for the end users to commute from one point to a web page to another. Add the navigation menu and keep it fixed for scrolling down the page. It will allow the users to keep an eye on the products and categories, regardless of the web page, they are browsing. It is quite challenging for the mobile users to scroll down, read through the text of a landing page, and keep in mind the category they are in. They are unable to view the nav bar on the product pages on the small screens of their mobile devices.
  2. Mega menus
    Selecting a style of menu for your website depends on the products and services you offer. The mega menu style is quite famous and recommended the most of a news-sharing blog, online magazine, or multi-niche educational hub. Incorporate mega menus on your website if you need to replace the regular menus that expand vertically and distort the view. This technique is quite useful for websites that readily shares informative articles and want the readers to take notice of it.
  3. Universal navigation
    Universal navigation is a form of fixed nav bar that exhibits other products or services the products has to offer. For example, a company that deals with multiple brands and has to promote them equally. With celestial navigation, they can put forth all the brands that belong to their company so that it appears on every page a user visits. The addition of celestial navigation proves fruitful for the eCommerce websites that are dealing with a mega network, and want to attract users to every portion of its website. They need to place such navigation, on every page so that users get to know about all the brands, and consider visiting them too.
  4. Vertical sliding navigation
    The vertical sliding navigation technique is a bit similar to the current vertical tabs, but this works well when perfectly applied. It is suggested to try it only if you decide to go with a full-screen design solution. Coding for a vertical navigation from zero is difficult. And, it is quite challenging for developers to incorporate it into a mobile responsive design. Most of the merchants are not interested in trying things that are complex as it takes more developer’s time and expense. But, being a demanding trend, you can try it for an extended charm and beauty of your website that looks different and attractive than others.Website-navigation-Kelowna
  5. Globally hidden menus
    The globally hidden menus are significant in managing the page space productively, whereas most of the users are not entirely aware of this feature. Though the designers must know the hamburger icons that signifies menu with subcategories, due to limited user awareness, they are unlikely to add this type of menu in web design. With the increased number of mobile users and their inclination towards web surfing and online shopping, they are soon to know about the hamburger menu that’s why it is considered to be an innovative trend this year. This technique clarifies the screen by summing up the entire web pages in a single menu, and only appears when the users click or tap it.
  6. Responsive sub-nav menus
    Mobile responsive designing is a need of today. Apart from improving the user experience, it is a ranking signal that tells the search engines, how the design can entertain the users coming through different devices. The responsive sub nav menu technique allows the users to navigate through different products, categories, and CMS pages through an easy to click the drop-down menu.
  7. Appealing Carousels
    The addition of carousels to the home or category page is a useful technique to let the visitors know the latest products, posts, and promotional offers. The appealing carousels offer a bird’s eye view to the users so that they can quickly go through the latest addition to the websites. This feature is becoming mandatory for blogs or websites that are frequently updated with discount offers, new arrivals, and recent news.
  8. Create a table of content
    Most of the educational websites and blogs tend to showcase maximum information on a page. The user may find it hard to know different sections or chapters on a single page. They may not be interested in the starting chapters and would like to just to a topic they need the most. With the help of a table of contents, they can easily navigate through the variety of topics with a single click. Web designs need to consider applying this technique in long articles to facilitate the users in understanding the structure and depth of the content on that particular page.
  9. All-caps Calls to Action
    The goal of every website it to navigate the users to the calls to action, it could be a sign-up, register, subscribe or any text. Keeping the text all-caps is an innovative technique for such buttons correctly if they are placed in either corner of the web page. The users focus the centre or left side of a web page, so if you need to highlight a call to action button on the right corner, it is to capitalize all the text. It is adequate for navigation.
  10. Single-page navigation dots
    Gone are the days when businesses used to create multiple pages and required the users to visit each of them separate to know about the entire website. The small businesses and web applications are turning towards a single page layout, where information is provided at the user scrolls down. To further ignite the navigation, designers can inculcate infuse dots for each page view so that users can easily navigate through the content. It allows the users to find any of the page sections with clicking a dot.

Conclusion

The trends and techniques in the field of web designing tend to change rapidly. The primary cause of subtle change is the result of the increase mobile usage, internet of things, and the awareness among users. These factors are compelling the designers to come up with innovative and result-oriented techniques to create ease and comfort for the end users in navigating a website. The above techniques seem to be quite impressive and may prove helpful for your business website too.

digital signage for branding

Secrets of using display boards in brand marketing

The marketing realm is always on a constant journey to better brand awareness strategies. From word of mouth referrals to print media and now digital marketing, the corporate world has come a long way in reaching out to the audience. In the recent days, brands have embraced the use of display boards. Yours should be no exception. However, merely using these boards will not get you the conversations you require. You need to know how to take advantage of them. What are some of the best-kept secrets of using display boards in brand marketing?

Sell your brand at fairs and exhibitions

Pitching an exhibition at trade fairs using display boards is one captivating way of gaining traction and promoting your brand. Just book a booth in a local or international trade fair and say it loud with display board presentations. Display your logo printings, your company’s vision, and the various information regarding your brand; what makes you stand out as a brand? You must be able to capture this in the display.

One distinct advantage you will have is that such exhibitions normally have people from varied backgrounds. When impressed, they can take messages of your brand to distant places you might never have reached through your marketing strategies.

digital signage to promote brand

Using Display boards in details

The other available option is taking advantage of display boards in retail stores. It is an easier way of enhancing the customer experience while at your store. Quality graphics and motion pictures have always had impacts in consumer choices. That has not changed. Places like hotels, fast food centers, and shopping outlets are great arenas for staging such displays. Even in doing this, your ultimate aim should be to stand out from the rest. To do this, you need to;

Keep fresh the display boards fresh

Have something new for the customers each moment. You can promote your brand using different messages. Capture those messages in separate displays. Customers always want to know more and giving them fresh contents through the display boards satisfies that curiosity.

Capture real-time changes

The burning thirst for news is one that is hardly quenched. Customers appreciate new trend and real-time news from various sources. Through digital signage screen, you can capture information related to your niche. Customers want to be informed even as they carry out their shopping. In the long-term, you will be able to establish a strong bond through such avenues.

Capitalize on Brand offers and discounts

There is no better place to announce fabulous offers and discounts than on display boards. Is there a special discount or holiday gift hamper? Use the display boards in your store to capture this. It shouldn’t sound so promotional least it raises unnecessary suspicion. This can mainly work when introducing new products.

Conclusion

The marketing industry has consistently gone through revolutionary brand awareness strategies. Display boards are currently in the spotlight, and the best you can do is to take advantage of them. This guide gives you the right footing into that.

 

Contributed by:

Wildfire SEO and Internet Marketing
Kelowna BC
Phone 250-575-1527
info@wildfireseomarketing.com 
www.wildfireseomarketing.com

creating great content for the internet

How You Can Write Killer Content That Sells For Better Conversions

Content marketing is no secret. In fact, you could call it one of the most traditional marketing philosophies out there. There’s the right reason for this, of course. Content marketing is good for a lot of things. The first being that it will catch the attention of your ideal audience. It also converts your ideal audience into leads, nurtures them through the sales funnel until the first sale, and then turns first-time buyers into lifetime customers or, better yet, brand advocates. Other channels undoubtedly play a role in the process, but compelling content is the underlying thread tying them all together.

When it comes to turning the skeptics on your marketing and leadership teams into believers, though, the above story of content as a significant driver of sales is likely to be met with eye rolls. Why? It sounds unrealistic, and, ultimately, lacks numbers. In the digital age of marketing–where everything that can be measured, will be measured–content needs to step up its game.

Luckily for you, there’s an easy way to do that: tracking and reporting on content assisted conversions. First, though, you have to write content that converts. This isn’t as scary as it sounds, but it certainly isn’t easy.

 

creating content for websites

Keep reading for three fool-proof tips that will help you write killer content that will both convert your audience and make your marketing team look great.

1. Make sure your blog is as compelling and as consumable as possible

  • Compelling and consumable. They go together like peanut butter and jelly, and they speak more to blogging best practices than own marketing strategies. You want to pair these tactics together because if you write great, consumable content, but no one is compelled to read it, you’ve wasted your time. The opposite is true as well; if you’ve compelled your audience to click through to your content, but they don’t stick around and consume it, you’ve wasted your time again.
  • Writing compelling content–namely, content that drives clicks–is tricky. Content saturation is at an all-time high, and even click bait has begun to lose its effect. Your headline must have pull, and your first few sentences must immediately engage. The best headlines create a sense of urgency, invoke strong emotion (positive emotion performs better, but negatively is better than neutral), and keep the value up front. Scroll up, and you’ll find a headline that does just this.
  • Now that you’ve got readers engaged keep their eyes moving down your page. A little-known secret here is to treat your blog like a landing page. This means eliminating distractions, making strategic use of white space, and keeping all elements flowing towards the ultimate goal of the page.
  • Do you want readers to download a white paper? Follow you on social? Subscribe to your email newsletter? If you don’t show readers the goal of the page (or, even worse, you don’t know the goal of the page), they likely won’t accomplish it. Everything from bullet points to image usage to clear CTAs–more on this later–will help you accomplish this.

2. Use audience research and segmentation to ensure you’re speaking to needs

  • Marketers and writers alike often make the mistake of trying to speak to everyone. The logic goes, it seems, that if you try to appeal to 100 people, you might appeal to one. What research and experience have shown, though, is that if you aim to appeal to one person, there’s a high likelihood you’ll appeal to many. There is no substitute for polished content focused directly on one pain point when it comes to influencing conversions.
  • To do this well, you need to know two things. One, who your audience is. Two, what they want.
  • Hopefully, your audience consists of more than one person, though. If it does, there are still ways to write precisely to one person. Audience segmentation tools can break your audience down into smaller, more homogeneous groups. With these smaller groups, you can develop a stronger idea of simple wants, needs, and background information that you can translate into hyper-specific, realistic personas.
  • Ultimately, when you’re speaking to someone’s needs, getting them to convert isn’t a hard sell. It’s the natural next step.

3. Move your audience down the funnel with compelling and relevant CTAs

  • If the other steps were the cornerstones, this one is the steeple. You’ve captured your audience’s attention with a great headline and introductory paragraph. You’ve moved them down the page with easy-to-read content that solves their problems. Now, all you have to do is give your audience more of what they want.
  • Most of the time, what they want is more great content, so this is an appropriate time to offer that great whitepaper you just launched or your email newsletter tailored to this audience member’s pain point. Other times it may be a chat with a sales representative or a sample product. Luckily, you’ve done your audience research, and you know how to serve up a well-placed, genuinely valuable offering that will be a win-win for both your audience members and your marketing team.

 

Closing The Deal With Content

Once you’ve got your audience clicking through to your content and keeping their eyes on the page, getting them to convert is easy–as long as you know their needs and speak to them openly. In fact, keeping content assisted conversions high is as simple as always keeping your audience front and center, following the basic tenets of quality copywriting, and ensuring that readers always have an important next step they can take to engage further with your brand. So are you ready to write killer content delivers better conversions?

Advanced-seo-search-practises

A Detailed Guide to Advanced Search for SEO

First things first, Google gets as much as about 78% of worldwide search volume, which makes it the biggest source of organic traffic. Perhaps so much so that you wouldn’t even want to bother with another search engine in most cases.

However, over the past few years, Google has gotten extremely stringent with SEO. If you’re aware of the recent SEO trends, you likely know that Google is penalizing sites with shady SEO practices more aggressively than ever before.

This certainly calls for some quality and well-thought-out SEO strategies, as those typical SEO tools are no longer going to cut it. So without further ado, let’s walk you through some highly advanced search operators that may turn out to be extremely useful in coming up with sophisticated SEO strategies that are both safe and efficient.

Advanced Search Operators

Allinanchor: This search operator is going to pull up all pages that are linking out to sites using a particular anchor text. For example, “all in anchor: Best SEO Company” is going to return pages that are linking out to sites using the words “best SEO company” as the anchor text.

Allintext: This is something you can use to find pages that contain particular words in their text. For instance, searching for “allintext: SEO checklist” is going to get you results that include the words “SEO” and “list.”

Allintitle: Similar to the above one, this search operator would return pages that have particular words in their title.

Allinurl: This will help you find URLs containing particular words.

Author: Google will only show you results from Google Groups that are newsgroup articles written by the author you’re searching for.

Define: This search operator is similar to the above one but would help you get definitions for what you’re searching for.

Intext: This is related to “allintext,” but has a slightly different use. For example, if you search for “Rand Fishkin intext: SEO” (without the quotes), then you would get results that mention SEO in the text, but “Rand” and “Fishkin” may not necessarily be referred to in the text.

Intitle: Similar to the above search operator, this helps you find results with specific words in the title, while the other words that you do not put after the search operator may be mentioned anywhere in the article.

Site: This search operator would allow you to restrict the search results to only the site you put after it. Example: “SEO tips site:getplusfollowers.com” (without the quotes) would only get you results that talk about social media tips from getplusfollowers.com.

Inurl: It works the same way as intext and intitle do, pulling up results that contain particular words in the URL while the other words that are not put after the search operator can be anywhere in the article.

Link: This search operator will only return all pages that link to a particular site. However, if you’re trying to find the external links to a site, you can use the “minus” search operator along with the “link” one.

For example, if you search for “link:google.com -site:google.com” (without the quotes), you would only get external pages linking to google.com, and not the ones from Google’s site.

Finding Link Building Opportunities

The beauty of these search operators is that they make it incredibly easier and efficient to find great link building opportunities, which can otherwise be very time-consuming and a downright tedious task. The infographic talks in great detail about how you can go about using these search operators to find link building opportunities.

A-Detailed-Guide-On-Advanced-Search-Operators-For-SEO-Link-Building

 

Contributed by:

Wildfire SEO and Internet Marketing

Kelowna, Vancouver, Calgary

Phone: 250-575-1527

info@wildfireseomarketing.com

twitter social media marketing

Eliminate fears of using Twitter

Twitter is renowned for its ability to deliver breaking news, witty commentaries, and simply anything that is taking over the world. Moreover, it is also a good venue for Small and Midsize Businesses (SMBs) to showcase their respective brands. A recent study shows that Twitter users engage more (6.9 times) in online shopping than non-users (4.3 times a month).

The good news is that 69% of Twitter users who are also online shoppers buy from SMBs. This goes to show that the said social media channel helps in increasing sales. We all know that Facebook, LinkedIn, and Instagram rise to fame and become the powerhouses of digital marketing. So, how does Twitter keep up with its keen competitors?

If the above-mentioned information is still insufficient, here are more points to dispel your fear and doubt about Twitter:

  • Open the nearest laptop or mobile phone that you have with Wi-Fi connection

  • Go to http://twitter.com

  • Click ‘Sign Up’ and fill out the necessary information

  • Go write your first tweet

…because really, your business can benefit in various ways from this social media channel. Here are ways on how to kick-start online marketing for your brand:

Target a wider range of audience

Twitter caters to people who love messaging, hence the limitation in characters. As time revolves, users tend to consult Twitter to get updated on the latest happenings, may it be local or international. Twitter follower service enables you to meet prospect clients!

This social media platform also houses explosive breaking news! It is best to get back-to-back to such important news because you might attract those attentive eyes lurking on Twitter! Exposing your brand or service to a wider range of audience increases the possibility of getting new clients.

Do not be daunted by the 140-character limit

According to William Strunk Jr. and E.B. White, “When a sentence is made stronger, it usually becomes shorter. Thus, brevity is the by-product of vigor.” Writing in a concise manner will give your readers a breakthrough because they can easily grasp the entirety of your content in a short period of time.

If you have to convey a message longer than 140 characters, you can go write a blog and link it on your Twitter. Alternatively, you can curate a thread of tweets by simply clicking the ‘reply’ button on your first tweet. In this way, other users can track your series of tweets chronologically. It is a good way to relay longer posts if necessary. Gain real Twitter followers free by defying the character limit by curating witty posts!

Use creative hashtags

One of Twitter’s breakthrough is the curation and popularity that hashtags achieved. Hashtags or HTs have been truly revolutionary as it functions as a sort of hyperlink that can redirect you to a pool of similar and shared interests online.

HTs also give birth to the term ‘trending’ in an online context. A certain HT becomes trending when they reach a certain number or sometimes a whopping number of tweets that reach millions! It is important to come up with creative HTs that talk about your business. This way, you can gain thousands of Twitter followers and people will remember you easily.

social media hashtags

How do your business benefit from Twitter?

As mentioned earlier, real Twitter followers also make up the huge chunk of online shoppers. So, using Twitter as a channel to reach those people will lead to an increase in sales and profit. If you have the knack of presenting your business in a creative manner, you will surely capture the attention of real Twitter followers.

Aside from the boost in sales, your brand or business will have a wider reach and scope as compared to a conventional business. You transcend the physical shops when you engage online actively. Using Twitter as a venue for this venture will surely bear your business more profit. Do not let fear and doubt hinder the full potential of your business. Let Twitter help you reach greater heights!

Contributed by:

Wildfire SEO and Internet Marketing

Kelowna, Vancouver, Calgary

Phone : 250-575-1527

info@wildfireseomarketing.com

marketing using instagram

Why everyone loves Instagram

In this generation, people are very fascinated with technology, more so with social media platforms such as Facebook, Twitter, Instagram, Google+, and much more. Today, everyone seems to be so hooked on their smartphones or iPhones. You can see almost everyone always logging into their social media accounts just to post about anything they want to show their friends or even strangers. It is undeniable that Facebook has achieved success massively. And now, Instagram is continuing to innovate and reaching out to more people. An official Instagram page of an individual or business aims to get real Instagram followers. This means real people with Instagram accounts and not just trolls.

Instagram followers are there basically for these five reasons:

Instagram displays excellent photos.

Nowadays, people love capturing photographs of just about anything and anywhere. This is not just to show off to friends. Somehow, it also brings out the creativity of a person. Most people love seeing beautiful pictures of food or places and wish they could experience the same. Photography is also becoming a new hobby for many people. A good image of a product also speaks a thousand words and could signal boosting of sales in the market.

kelowna seo instagram

 

Instagram tells a story.

Just by merely looking at the photos, you can sense that it is telling you an incredible story. Instagram is also a place for bloggers to showcase the stories they want to tell the world. Because of the story, Instagram followers are expected to grow. Instagram is not just a place for trolling around. You cannot just buy Instagram daily likes just to show that you have a significant number of real Instagram followers; you have to creatively share inspiring stories that will help you get more followers and likes.

Instagram is fun.

What is Instagram without having fun? Of course, followers won’t stay long if they do not experience the fun and excitement of what Instagram has to offer. Also, it’s not only about the photos; Instagram has also made video uploading easier. Plus, you get to use Instagram Live video! Who could ignore direct messaging? This allows a faster interactive way of making friends online. Now, the newest addition to Instagram’s features is the ability to save the photos that you’ve liked. It’s about time!

Instagram has a great potential as a business tool.

Aside from a website, businesses need social media pages to engage the audience. If your business is not on the internet, you are nothing. This sentence is now becoming a fact because of how social media influences the people, especially on Instagram. Lately, videos have been one of the best modes of marketing for businesses. It pays to increase views on Instagram videos found in your business’ Instagram account. Moreover, advertisements on televisions are also being shown on Instagram to promote products to more people. Today, people use social media more often than turning on the TV.

Instagram is free.

Who wouldn’t want anything for free? Instagram is readily available and can be installed immediately on your smartphones. There are no premium fees to be collected from a user. However, business owners need to pay for their advertisements in reaching more people who are not their followers yet. This is one way of getting more followers to follow your page. As a follower, you become a targeted audience of business owners, so don’t get annoyed with the ads that are appearing while you’re scrolling down Instagram.

The influence of social media especially Instagram has grown over the years. This is why people resort to buying Instagram daily likes. More people get acquainted with each other through their accounts. This is a good way to building relationships not only personal but business relationships, too. The power of Instagram is affecting businesses and is giving small business owners a chance to achieve tremendous success.

 

Contributed by:

Wildfire Seo and Internet Marketing

Kelowna, Vancouver, Calgary

Phone: 250-575-1527

info@wildfireseomareting.com

essential features for websites

53 Essential Website Features for Local Business Owners

A successful business website is not just about great products and services. Many local websites only fail to attract customers because of subtle design flaws that can go unnoticed by an untrained eye. While generic web designing best practices work as a good starting point, to stand out from the crowd, your local business site needs some extra fine tunings.

I work for WebAlive, a web design company and we recently published an infographic that shows 53 essential features for local business websites. I think you’ll find this infographic to be a useful guide for designing or improving the site of your own.

The infographic begins with the crucial advice of having a cc TLD domain for your local business. Then it gives an outline of a conversion friendly homepage, providing a complete list of elements that it should have. Next, it suggests a page by page structure of the whole site, mentioning important elements that those pages should contain.

Apart from the design elements, the infographic goes into some of the technical aspects which will help in SEO and improve your site’s performance. These include the advice of including the Google search console and LocalBusiness schema – a crucial thing that most of the local business sites ignore. It also warns against some of the common bad practices that you should avoid.

Take a look at the infographic below to improve your local business website.

Kelowna-Local-business-website-features-infographic

 

Contributed By: Aaron Gruenke foremost SEO , Website design and Internet marketing expert.

seo brand name calgary

Tips To Optimize The Search Results Of Your Brand Name

Most of SEO experts focus on the keywords that match the industry or brand to get organic search results. This way you will have to depend on the online users who have searched for the products or services you are offering without knowing your brand.

But then, what about the people who know you and your brand? For these people, you will need to come up with search results that support your brand and can help in more conversion rates. Such branded search results should focus on certain features:

seo calgary

Effective headline with description – The headline and description should provide clear and precise information about the brand.

Sitelinks – There you will find sub-sections which give you a brief idea about the internal pages in the website.

Use of Google Knowledge Graph – If you search for a particular brand, you will find on the right side of the search pages a knowledge graph which offers you company information including the address, a map, opening times, reviews, etc. This has been made available by the use of the Google Knowledge Graph.

Other results – Just after the brand website, you will find some search results for the brand linked with different social media platforms.

If you look at the bigger picture, you will understand that all this information helps to offer a better idea about your brand and establish authority in the industry.

So keeping these features in mind, here I am with some amazing ways to improve your brand visibility. 

Mention brand name

First of all, you have to be sure to mention the brand name on every web page of your website. This will help to link the pages with the homepage. Another important step you need to take is to optimize the brand marketing calgarytitle tags and meta description with your brand name and company information.

Site links that are expanded

Everyone wants the site links to be bigger but, as it is an automated process based on the user queries, it is not possible to change it. So the only thing you can do is optimize the site navigation and write a better title and meta descriptions for each and every one.  

Based on the search queries of your brand, Google will decide whether it is important to offer expanded site links to your website. The chances of getting expanded site links increases if you have more branded search traffic. So to get such traffic, it would be better to concentrate on content marketing strategies.

Social media profiles

Whenever the user makes a branded search query, chances are greater that your social media profiles may appear in the results. So it would be advisable that you provide as much information as possible on your social media accounts. Now make sure to link all the social media profiles to the homepage of your website as well as adding links to the account from your site. 

Knowledge graph entry

 Based on the available information, especially from your site, the Knowledge graph will complete the details. You can better indicate to Google to let it know which information is more relevant and important.

Google reviews

Google reviews appear in the search results, especially on the Google Knowledge entry. So it becomes necessary for you to focus on it. You will be able to get a boost in organic traffic with the help of reviews that you have earned. Moreover, the quality and quantity of these reviews will help to decide the worth of your company.

You can request that your customers write a review for your brand, and if you find any negative ones, you can work out ways to solve it. It is recommended to have a Google My Business profile before you work getting any reviews.

Branded articles

When it comes to search result pages, the top results are composed of the website and social media profile results. Often times, the chances are greater that there will be some space left for other brands on the first search results page. This area can be taken over by irrelevant information. Therefore, try to fill it with positive results belonging to you.

You can easily achieve it through articles including interviews, press releases or other sources that can help you promote your brand.

Link to your favorite results

If you want to boost the position of individual search results, then build links to those results. With more inbound links pointing towards these results, the ones on the second pages and beyond will also get a boost. You can even come up with links for the important pages on the website.

By taking these steps, you will be able to improve the search result position of your brand and the searches related to your brand name will show up in the higher positions on the Google. Moreover, better rankings on the search pages will help you get more click-through rates as well as improved conversions.

Contributed By:

Wildfire SEO and Internet Marketing

Kelowna, Vancouver, Calgary

info@wildfireseomarketing.com

Phone 250-575-1527

common SEO mistakes

How Not to Do SEO in 2017: On and Off-page Insights

 

When establishing an SEO strategy, many ask themselves whether to put more focus on off- or on-page, when in fact, they are both crucial for success. They represent two completely different sides of one fence in terms of improving search engine rankings, however, they should both be equally tended to.

The only question should be – which one to focus on first. Think of it like you’re building a house: on-page SEO would represent the basis, a solid foundation on which you will build the rest, that is, off-page SEO. Occasionally, you will have to go back to the foundation and do some maintenance, but most of all you need to make sure you are constantly balancing between the two. Ultimately, you’ll help make your website bilingual, meaning it will be both user and search engine optimized.

Inspired by the latest February algorithm update many were shaken by, we’ve decided to list top SEO don’ts you should steer away from in 2017.

Common SEO Mistakes 2017

On-page SEO

Long Titles and H1 Tags

With Google’s mobile-first policy, it’s important to note that long titles get cut on smaller screens and penalize your CTR. Also, if you include too many keywords in it, you can lower the impact of the primary one. When looking to rank for a particular product or service, ensure the title contains the brand and the product name, as well as that the H1 tags include product reference to improve identification.

Indexable Pages for Individual Products

Letting Google index all product declinations can lead to penalization. With this in mind, we propose a system of doorway pages. This page would be the one ranked for the product page, but avoid linking to doorway pages which are not related semantically. Still, ensure they use Follow, as they can drive some link juice to close semantic-related pages.

Not Migrating to HTTPS

As SSL certificate stands as a proof that your website is secure, you might experience a drop in traffic if you remain in HTTP. During the process of migration, set aside the time to clean up the website as you are going to do a lot of 301s. So, if you have many old redirections, check to see whether Google fetches them; if not, feel free to delete them or block with the robots.txt. For more detailed explanation on HTTP to HTTPS migration, check out the Search Engine Land guide.

Cloaking

With search engines becoming smarter by the day, they can easily detect those who are developing two types of content on their websites: one for search engine and one for visitors. Cloaking basically means showing software generated content and ads to visitors, while hiding all the negative sides, only showing them to search engines. Nowadays, these double standards are instantly assigned poor rankings. 

Duplicate Content

Although most marketers are aware of the fact that duplicate content leads to instant penalization, there are still those who include it in their practices. For many years, marketing experts have debated on the definition of duplicate content, and Google defines it as substantive blocks of content within or across domains that either completely match or are appreciable similar.

Off-page SEO

Link Building

Although link building is a technique some marketers frown upon, if done properly and in accordance with Google guidelines, it can be the most reliable tool for all your SEO efforts. It is a well-known fact that inbound links play an important part in rankings and are a major ranking signal. In case the agency you are working with doesn’t provide link building, there are numerous services like SEO Reseller Hub that offer third party solutions in form of a white label agreement.

Supernatural Linking and Exact Match Anchors

If it happens that you get between 100 and 600 referring domains on a competitive query, chances are these links did not come naturally. The same goes for exact match anchors – it is highly improbable that one page receives them for a specific product or services you offer. Luckily, you can take advantage of SEO tools like Majestic or Ahrefs to monitor the quality of your links as well as anchor phrases.

Broken Links

Over time, it is only natural for a website to accumulate a few broken links here and there (but a few). Put yourself in Google’s shoes: which page would you feel like it is more up-to-date: the one with 10 broken links, or the one that has none? Other websites die, migrate or restructure, making your links disappear, so we advise using Google Webmaster Tools at least once or twice a year to detect broken links and correct them.  

Bottom Line

With change being the only constant in the SEO world, marketers need to learn to adjust to these endless alternations. Most search engine algorithm updates come unexpectedly, and to stay two steps ahead, you have to look in the past. Check out what Google has previously penalized, as this will give you an insight into what it will target next. Remember: for top results, you need to balance both on- and off-page optimization.

Contributed By:

Wildfire Seo and Internet Marketing

Kelowna, Calgary, Vancouver

 Phone 250-575-1527