Wildfire SEO and Internet Marketing


Social Media Marketing

Get fans, interact with customers, and increase brand awareness through popular social networks.

Using social media such as Facebook, Twitter, Foursquare, Pinterest, to name a few such sites, to drive traffic to your website is becoming hugely important to businesses. We specialize in utilizing the available tools that accomplish just that.

Social media comes in handy when you want to keep in touch with your friends and relatives – however, social media platforms also have a great marketing potential, specifically when online marketers know how to use it in their best interest. Having said that, here you will find more information about the importance of social media marketing and its numerous advantages.


What is Social Media Marketing?

Just as the name implies, this is a form of marketing that is done with the help of various social networking websites, such as Facebook, Twitter and LinkedIn. Facebook is currently considered to be the most popular and most powerful platform, with over 800 million active users worldwide. This is why famous brands and businesses have started to use social media to market their products and services – they can easily distribute content on these platforms, and the content will go viral with the help of fans.

The idea is very simple: the concept of social media marketing refers to the process of attracting website traffic, while increasing brand awareness along with the visibility of a particular business. This practice has a series of useful benefits that are highly important for the success of a company’s future marketing.

What Are The Benefits?

Perhaps the most important benefit of this type of marketing is that business owners have the chance to advertise their products and services in a fast, efficient, reliable, cost-effective and easy manner. This will lead to increased web traffic, which automatically involves in a boost in sales. Moreover, the ease of use is another benefit – marketers can easily share content with the click of a button.

Another important benefit is that social media marketing can help businesses gather necessary feedback from customers – whenever the business posts something, fans tend to comment and share their point of view. This is valuable, unbiased feedback that is essential for improving customer service, as well as improving product quality in the long run. – companies usually spend a small fortune on surveys to get this type of feedback, when social media efforts can get this for free.

In addition, it must be mentioned that a business can easily raise brand awareness on the Internet by using social media platforms. The online environment offers business owners the opportunity to expand their target market, and Facebook and Twitter allow business owners to do so without spending very much money.

Social media allows better communication with there customers. In order to improve customer communication, the business must talk to them in a friendly and polite manner – as a friend, not as a company. Social media platforms can turn out to be great tools to attract customers, provided that you stay in touch with your customers, respond to their recommendations and deal with the complaints in a fast and professional manner. Moreover, taking constructive criticism is also an important aspect. Customer service and customer communication are essential for the success of every business, as this can lead to word-of-mouth marketing, which is known to be the best and most efficient form of marketing.

Participating in social media can also have a positive impact regarding search engine optimization (SEO), as this will not only increase the flow of visitors to a website, but it will also contribute to the process of link building and it will improve the overall ranking of the website. Website ranking is vital, as it helps Google determine how relevant a website is compared to a particular keyword – the higher the ranking, the better.

Social media also helps business owners understand and monitor their competitors more efficiently. In order to become a leader in your industry, you must know your competitors and struggle to be ahead of them at all times. The chances are that your competitors are already on social media, attracting new customers and building strong, long-lasting relationships with the existing customers. By using social media efficiently, you can spy on your competition and come up with better deals than them!

In conclusion, social media marketing can be a great way to raise brand awareness, attract more customers, boost sales and improve customer care. This form of marketing has been growing in popularity over the past several years – and this happened for a good reason!

For help getting your social media marketing plans off the ground, contact one of our team members today to let us show you how we can help! Call Us today at 250-575-1527  info@wildfireseomarketing.com