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How Positive Communication Maximizes Business Success

Positive communication is the key to business success. Businesses that fail to practice effective communication strategies will find that it negatively affects every other aspect of their business, including customer success and employee retention. The following five strategies are communication methods employers can use to better achieve business success.

1. Welcome New Employees to Make Them Feel Valued

New employees need to know that they have signed on with a company that isn’t going to treat them like just another number. Business owners should welcome all new hires during onboarding to establish a positive relationship during those crucial first moments. These efforts will help ensure that all new employees start their job already feeling like they’re part of the family.

2. Express Genuine Interest to Connect with Employees

While many businesses owners know the power of making their workers feel valued, few employers actually make the effort to show genuine interest in their employees. Instead of going through the motions, these employers should attempt to make real connections with their workers. This means employers must go beyond the general “Hello, how are you?”, greetings in the workplace and strive to have real conversations with their staff.

While some businesses owners want to create a hard line separating personal relationships from their professional relationships with their employees, this shouldn’t always be the case. Workers can identify the difference between authentic conversation and someone that is just performing lip service. Business owners that make every effort to authentically connect to their employees will find that their workers have a stronger sense of pride when coming to work.


3. Demonstrate the Company Culture So Others Will Follow


Creating a positive company culture is one thing while following through with these beliefs and living them out is another. Employers hoping to create real change in the workplace should lead by example. Employees can’t be expected to contribute to a culture that their employer isn’t actively part of.


The saying “get what we give”, is an excellent example of why company culture must be demonstrated by management first. The more employers give to their employees in the way of kindness, respect, and effective communication strategies, the more likely they are to receive the same thing in return.


4. Encourage Open Communication Amongst Employees to Boost Morale


In the workplace, open communication works both ways. Companies should always encourage their employees to respectfully and positively offer their opinion on work-related matters. These can range from constructive criticisms to complaints, to compliments. While some business owners may feel that employees should keep their opinions to themselves, hearing their staff out will help to strengthen their company overall.


In the case of criticisms, open communication should be encouraged to ensure that employees don’t grow resentful or anxious. By encouraging effective communication strategies with employees, business owners will ensure that their employees always feel heard.


5. Pay Attention to Non-verbal cues to Ensure Effective Communication


Non-verbal communication is as powerful, if not more, than verbal communication. Facial expressions and body language can say one thing while your words may say another. Employers must always be cognizant of how they are communicating non-verbally with everyone from employees to clients.


Even if what is being communicated is positive, if the delivery is wrong, the message can easily come across negatively. To ensure customer success and positive morale amongst employees, employers should make an effort to maintain eye contact, smile, and face others when communicating with them.


Be sure to apply these five strategies to your communication efforts. These open communication strategies should be practiced throughout the workplace by everyone, not just management. As employers and employees alike work to improve their communication methods, the better positioned that business will be for success.


Author Bio: Douglas Pitassi is a freelance writer and small business blogger.