Communication-for-business-success

How Positive Communication Maximizes Business Success

Positive communication is the key to business success. Businesses that fail to practice effective communication strategies will find that it negatively affects every other aspect of their business, including customer success and employee retention. The following five strategies are communication methods employers can use to better achieve business success.

1. Welcome New Employees to Make Them Feel Valued

New employees need to know that they have signed on with a company that isn’t going to treat them like just another number. Business owners should welcome all new hires during onboarding to establish a positive relationship during those crucial first moments. These efforts will help ensure that all new employees start their job already feeling like they’re part of the family.

2. Express Genuine Interest to Connect with Employees

While many businesses owners know the power of making their workers feel valued, few employers actually make the effort to show genuine interest in their employees. Instead of going through the motions, these employers should attempt to make real connections with their workers. This means employers must go beyond the general “Hello, how are you?”, greetings in the workplace and strive to have real conversations with their staff.

While some businesses owners want to create a hard line separating personal relationships from their professional relationships with their employees, this shouldn’t always be the case. Workers can identify the difference between authentic conversation and someone that is just performing lip service. Business owners that make every effort to authentically connect to their employees will find that their workers have a stronger sense of pride when coming to work.

 

3. Demonstrate the Company Culture So Others Will Follow

 

Creating a positive company culture is one thing while following through with these beliefs and living them out is another. Employers hoping to create real change in the workplace should lead by example. Employees can’t be expected to contribute to a culture that their employer isn’t actively part of.

 

The saying “get what we give”, is an excellent example of why company culture must be demonstrated by management first. The more employers give to their employees in the way of kindness, respect, and effective communication strategies, the more likely they are to receive the same thing in return.

 

4. Encourage Open Communication Amongst Employees to Boost Morale

 

In the workplace, open communication works both ways. Companies should always encourage their employees to respectfully and positively offer their opinion on work-related matters. These can range from constructive criticisms to complaints, to compliments. While some business owners may feel that employees should keep their opinions to themselves, hearing their staff out will help to strengthen their company overall.

 

In the case of criticisms, open communication should be encouraged to ensure that employees don’t grow resentful or anxious. By encouraging effective communication strategies with employees, business owners will ensure that their employees always feel heard.

success-thru-communication

5. Pay Attention to Non-verbal cues to Ensure Effective Communication

 

Non-verbal communication is as powerful, if not more, than verbal communication. Facial expressions and body language can say one thing while your words may say another. Employers must always be cognizant of how they are communicating non-verbally with everyone from employees to clients.

 

Even if what is being communicated is positive, if the delivery is wrong, the message can easily come across negatively. To ensure customer success and positive morale amongst employees, employers should make an effort to maintain eye contact, smile, and face others when communicating with them.

 

Be sure to apply these five strategies to your communication efforts. These open communication strategies should be practiced throughout the workplace by everyone, not just management. As employers and employees alike work to improve their communication methods, the better positioned that business will be for success.

 

Author Bio: Douglas Pitassi is a freelance writer and small business blogger.

When Is It Time to Move Your SEO Campaign from In-House to an Agency?

Search Engine Optimization (SEO) is now an important part-and-parcel of any online marketing campaign. It used to be optional to integrate SEO into any website, but today, it is now mandatory for every business to learn the ropes if they want to succeed online. For companies who do not have the capability to implement an SEO campaign, they hire an SEO services agency to do the marketing tasks for them.

 

Every company’s website serves as its business card online. Therefore, having a professional and clean site is now very important more than ever. You don’t want to be publishing a business site that has .wordpress or .blogspot attached to your domain name. And you also don’t want to be posting incorrect information on your website. You must take care of your site as much as you take care of your brand’s integrity, so be willing to invest time and resources on your website.

 

We all know that great SEO tactics produce excellent results for your business. But SEO campaigns being costly cannot be discounted, with SEO taking a big chunk of every advertising budget. And what’s important to note is this marketing strategy does not require only a one-time fee. You must have a monthly budget to fund it which can take from at least six months to years, however long you want the strategy to work. It is crucial to note that SEO rules change all the time, so if you want to be successful at it, it must be an everyday effort to implement your strategies. No short-term SEO campaigns work out; you have to devote some months to see a difference.

 

An SEO campaign can be costly in terms of time and resources, this information we know of. However, the cost should not stop you from applying it to your brand. You may be thinking about building an in-house SEO team or going with an agency. Each one has a strength and weakness, and your decision must be in line with your goals and budget available. The critical consideration here is for you to reach your goal, and for your choice to be able to deliver the results that you expect.

inhouse-SEO-Vs-Outsource-which-is-better

If you are still torn between going for an in-house team or agency, here are some considerations that can guide you:

 Here are some Questions you should ask yourself before making the decision to do the SEO work in house or Contract an SEO agency to do it.

  1. How long do you want the campaign to go for?

 

If you have been thinking of just trying it out, you may want to go with an agency’s shortest plan possible just to see what it’s like. It is a better option than for you to put together a team employed by your company because it will end up more expensive. You are not even sure of what to do, and then you build a new staffing division. Before you do anything long-term, test the waters first.

 

If you intend to have an SEO marketing campaign for as long as your company needs it, it is best to do it in-house if you get a good team that can accomplish the job. Otherwise, you can go on a long-term partnership with an SEO agency and then you can agree on a more affordable package compared to what’s offered on a retail basis.

 

  1. How much is your budget?

 

Going in-house is more affordable compared to hiring an agency for your SEO marketing campaign. An in-house team saves you money because you can do a monthly budget with your staff’s salaries already in place. With a good SEO agency, it ends up being more expensive because you have to hire a group of professionals who can deliver what they promise. But if you are after results, it would be better to go with a top-ranked agency. It can be costly, but you will see the results you are looking for.

 

Choosing between an in-house team or agency for your SEO marketing will be based on your goals and budget. Test the waters first before going for an SEO campaign because it can take a big chunk of your advertising budget.

 

About The Author

Jason Berkowitz

Since 2010, Jason has been making moves for the SEO industry in New York City. An advanced digital marketing specialist and CEO of two very successful marketing agencies, SEO Services New York & Break The Web, Jason utilizes out-of-the-norm strategies to provide tangible results online. Jason has been featured in Business.com, Social Media Today, CareerBuilder & more.

 

LinkedIn: https://www.linkedin.com/in/jasonberkowitzseo

 

 

property-managent-SEO

SEO for property management success

Most property management companies rely on traditional means of gaining new clientele. Those means typically comprise print advertising and referrals from tenants and landlords. These methods have its value, but there are newer methods, like search engine optimization (SEO) that have just as much if not more value in today’s world.

The job of a property manager is a big one. Not only is it a responsibility to draw in new clientele, but it is also a responsibility to close on every deal. A property manager has to always think about meeting sales goals and consider the needs of the client while gaining their confidence. It is a big job that is possible using essential SEO techniques.

Property-Management-Services-SEO

SEO is a way of essentially marketing your website in a way that makes it appear at the top of search engine results. There are several different strategies and techniques that you can employ to achieve search engine optimization. Considering how many people use the Internet to find a property to rent or buy, it is a set of techniques that no property management company can afford to ignore.

  1. Conduct Keyword Research
  2. Consider Local Traffic
  3. Optimize Entire Website
  4. Keep Websites Simple
  5. Use Social Media

 

Conduct Keyword Research

A keyword is a word or set of words that a person would enter into the search query of a search engine. When constructing a website, it is important to fill your website with content that features this keyword or keywords. To determine what word or words are best to use there are resources like Keyword Tool and Ubersuggest that will help. Use the words in descriptions or page titles on the website. Do not just awkwardly fill the site with random and repeated keywords not formulated in prose. Doing so can actually hurt your search rank.

Consider Local Traffic

Even though there is a worldwide reach on the Internet, a property manager needs to focus their reach in the immediate vicinity. It is crucial that people not located in the state, area, or region can find a website as there are long distance real estate transactions. However, the vast majority of the clientele for property management companies comes from the immediate vicinity. Choose keywords that are based on location. Examples of location-based words are the names of cities, towns, or neighborhoods. In many instances just listing the physical location of the management, office triggers a keyword in a search engine. Improve these chances by doubling up and adding a Google business page and account for your company.

Optimize Entire Website

It is not just the home page that is suitable for SEO. Every single page on a website can be optimized to bring legitimate and targeted traffic to a site. Every page has the ability to convert a visit into a client. There are several ways, specific to the purpose of each page, to accomplish SEO techniques.

  • Short URL – Make URL’s as short as possible. Make them unique yet easy to remember and understand. Describe the business in the URL if possible.
  • Use Heading Tags – These tags describe the purpose of the page to a search engine.
  • Use Page Titles – After the search engine determines the page heading tag is valid for the search, the page title is the description listed in the search results. Optimize the title with keywords that satisfy both algorithms and the user reading the description.

Keep Websites Simple

 

Simple does not mean boring or basic. Simple means that it is easy to use with little unnecessary images, text, or advertisements. A simple site that is straightforward and easy to use will encourage clients to use your service, and it will encourage search engine crawls. The crawls will create traffic, and the ease of use will convert that traffic into clientele.

Use Social Media

The use of social media in addition to website optimization is crucial for success in today’s market. It is easy for this to seem like an extra responsibility in addition to website optimization. The following techniques will prevent double work:

  • Link Platforms Connect all the social media platforms possible. Several social media sites facilitate this link allowing one post to be shared across several platforms.
  • Share Website Content There is no need to create content for both social media and websites. Create material that is suitable for all platforms.

Contributed by: Wildfire SEO and Internet Marketing. Experts in building your business online

Contact us

Wildfire SEO and Internet Marketing
311  6860 Rumble St.
Burnaby, BC. V5E 1A8

Phone: 1.888.880.5417

https://wildfireseomarketing.com/vancouver-seo-experts

info@wildfireseomarketing.com

SEO-for-Lawyers

The Importance of SEO to Car Accident Lawyers

With all of the competition out there, it’s easy to see why so many car accident attorneys are having problems in the workplace and it’s even more prevalent on the world wide web. In our experience, a city like Calgary, Alberta seems to have so many car accident lawyers all battling to get clients offline and online. In this case, how is it possible for you to stand out above the rest?

The answer, my friend, is (SEO), otherwise known as search engine optimization, this is the way to assist your law firm in becoming one of the most sought-after company’s online. Increasing your search engine rankings and grabbing the attention of potential clients. It’s been proven to work much better and will get you clients before your competitors have a chance to.

 

Why is SEO an Important Tool for Car Accident Attorneys to Have?

By having SEO services your law firm’s website will gain more attention on Google and various other search engines, allowing your potential clients to locate your site more easily. With so many people trying to find reliable legal advice online, you’ll be able to provide them with excellent legal representation when they can be directed to your website.

Aside from this, there are also many benefits associated with SEO.

Heightened Awareness of Brand.

When you’ve high search engine rankings, your website will pop up before any others get a chance to. This method of brand recognition pays off in the long run, especially when they’re browsing various sites and comparing them to one another. After all, how can they get you to represent them without knowing your law firm?

Has a Lower Cost

SEO services are tremendously cheaper than other marketing techniques, especially those involving the media. Even though SEO can take some time in the beginning, but in the grand scheme of things it pays to be patient. Those surfing the web using Google and various search engines for legal services are genuinely interested in your law firm – you only need to invite them into the virtual front door.

Tremendous Return On Investment

Low priced SEO services will give you the ability to achieve a more attractive ROI on your marketing funds. The more people who utilize your search engine along with being the highest on the list of search engine results is specially developed to generate more potential clients for you. In the long run, it creates a more significant amount of revenue at a low cost.

Does improved search engine results attract more clients?

The primary objective with SEO is to produce a higher search ranking. However, it does not stop there. The rankings are just a small part of the puzzle to bring in higher amounts of clients to your car accident law firm.

The result of having good search engine rankings is attracting more people to your personal site. With just the right keywords, browsers are directed to your company’s website. However, if you have low rankings – or are not located on the first page – you won’t get the kind of traffic you’re hoping for.

Traffic generated through SEO are actual customers who’re willing to pay for services and are searching for your company, not vice versa. These web browsers are explicitly looking for a car accident attorney when visiting your site and have been motivated to reach out to you. After they make the ultimate decision to contact you, it is a future client who’ll possibly come to you with their legal matters.

Are there SEO strategies which are better to use for car accident lawyers?

Just knowing the SEO advantages isn’t going the only thing that needs to be done – you also need to be strategically inclined as well. Something that’s specifically designed to generate more clients to your growing car accident firm.

Implementing Localized SEO

Even though many companies offer online services, personal representation and legal advice have to be performed face to face which is why many web browsers turn to law firms in their local area – having someone closer to where they live, makes it more convenient for the client.

To give your client base a more attractive appearance, there are a wide variety of options for you to use, which are just a hop, skip, and jump away including local SEO.

A great way to make your firm more attractive is to include contact information, like your car accident law firm’s location and telephone number, that’s located on the homepage, as well as others pages found on your site.

For additional assistance, you’re also able to create an account with Google My Business, this way Google knows where to place you in their search results. It also sets your company on Google Maps as well, making it easier for clients to locate your car accident firm and come to the office.

Create Top Quality, Reliable Content

One way in which that’ll help your law firm stand out from the rest is by showing others you know what you’re talking about. Putting your information on the world wide web is an excellent way for you to get recognized. You can also post informational articles, blog posts, and a variety of others as well. It helps clients to get further information about your car accident firm. Making them more receptive to the firm’s services after seeing all of your knowledge.

Choose Keywords That Emphasize Your Area Of Expertise

Since your law firm specializes in car accident injury cases, it limits the number of people who’re considered to be potential clients. One way that makes your chances better is ranking for keywords. If your firm was located in Calgary Alberta, something like “Car accident lawyer in Calgary” is a great way to get started. One way to receive rankings for keywords is by posting on your personal blog and in articles which improves your strategical way of thinking and has much better results as well.

In Conclusion

In today’s world, Google and other search engines are essential tools for marketing. Without better site rankings, you won’t get the traffic necessary for helping your company to expand. The truth of the matter is, SEO is the best option for success.

 Contact Us.

Wildfire SEO and Internet Marketing

#1 3429 12St. NE. Calgary, AB. T2E 6S6

Phone: 1.888.880.5417

info@wildfireseomarketing.com

www.wildfireseomarketing.com

online-marketing-strategy

How to develop a marketing strategy that keeps up with the technology

 

It’s no secret that social media is used nowadays to create beautiful marketing masterpieces. Notable companies across the web have turned to social media to market their brand, increase sales, and grow the community surrounding their products.

 

The use of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others has gone mainstream. Nowadays, before news becomes news, it is being discussed on social media. The sooner you become part of the conversation, the better chances you have to influence public perception.

 

man-talking-about-SEO

 

How do I develop a marketing strategy that is on par with latest technologies?

In the past, if a customer issued a complaint, not taking action or completely ignoring it didn’t have any effect on your bottom line because complaints couldn’t be measured. In today’s digital age, social media fosters a transparent conversation between customers and brands.

But tweeting and sharing is not enough to make your business go global. Brands should focus more on a key piece of the social media puzzle: social media management. Brands need social media management to establish brand authority and develop stellar digital marketing strategies. Otherwise they won’t be able to track and use data that is relevant to their client base.

 

Social media management – a fundamental aspect of your marketing strategy

 

Tracking keywords all on your own is the best thing you can do to locate controlled target groups in a convenient and efficient way. As you go deeper into managing social media, you’ll learn what techniques match with your business mantra, and what techniques should be avoided. Keep an eye on your core goals, and work your way to:

 

  • Generate leads
  • Build brand awareness with analytics
  • Track brand mentions
  • Convert prospects into customers
  • Increase ROI

 

Once you’ve clearly outlined the concepts mentioned above, the next step is to use the data collected to design a strategy. How often do you get notifications with mentions about your brand on Facebook or Twitter? We know that feels amazing, but did you know that many people forget to add the “@” when posting on social media?

 

Without the “@” you will be missing out on a lot of conversations that are directly linked to your business. To avoid that from happening, you need to hone your current approach.

 

internet-marketing-strategies

Learn what works and what doesn’t when developing a marketing strategy

 

If you don’t pay attention to the growth of your brand, and treat it as a core performance indicator, you can’t know for sure what clicks and what doesn’t. If the goal is to gather people and keep them around, you must become their go-to guy in the field.

 

How do you do that? With the help of top-notch content! Marketing done successfully is all about targeting the right people and offer them the right product. The exact same thing applies to content. Praising your product and shouting out loud that it’s the best is not enough to grab their attention.

 

Address a problem each time you craft a piece of content, and enter the minds of your prospects to understand their core needs. But if mind-reading is not exactly your thing, use metrics and analytics to make things easier. Start by assessing the market (amount of people) and intelligence (content) active on social media. It will help you profile your prospects, so that you can ultimately have a targeted audience.

 

SEO-Company-Vancouver

 

Leverage technology and use to your advantage

 

Begin by admitting that there’s a gap between utilization and availability. Marketers often don’t realize that some barriers don’t allow them to attain marketing technology goals. Almost all B2Cs admit that the main impediment to success for brand is lack of technological integration. Only 37% know what they’re doing.

 

Both the IT department of your company and your marketing team should work together; they should be in alignment and collaborate efficiently to spot needs; so that they can cater to them, and come up with a goal; and ultimately with a solution. If you’re having issues understanding how marketing is done right these days, a web agency based in London may provide you with some assistance. It’s always better to get help than end up incapable of living up to the competition.

 

 

Wildfire SEO and Internet Marketing
311  6860 Rumble St.
Burnaby, BC. V5E 1A8

Phone: 1.888.880.5417

info@wildfireseomarketing.com

 

 

 

 

getting leads from website blog

Best Ways Your Old Blogs Can Generate New Leads

If you have been running your blog for a long time, it probably has a lot of old posts that don’t enjoy a lot of attention from the visitors. It’s a shame because they still might have some value.
Are there any ways to bring them up to the surface again?

Yes! In fact, a lot can be accomplished with old blog content if you know how to optimize it properly. For example, you can increase the number of visitors to your blog in a short period without applying too much effort.

This process is often called historical optimization.

What is historical optimization?

Simply put, it means that old blog content gets optimized and updated to be more relevant and up-to-date. “Old content” includes those posts you’ve written a couple of months ago and earlier.

The benefits of recycling old blog posts by applying historical optimization:

  • Low cost (no need to create original content)
  • Small effort (only minimal work with content)
  • Incredible potential (recycled content can achieve the same popularity as fresh)

If you’re not convinced of the possibility of the resurrection of old blog content, listen to this. An ongoing internal project called “historical optimization” by Hubspot is one of the best examples of success. It was aimed to generate value from content they’ve published in the past.

It achieved some impressive results, including:

  • The increase in the number of monthly live search views of optimized old posts by 106 percent.
  • The number of monthly leads generated by optimized old posts more than doubled.
  • How does that sound? Optimization of old blog posts is something worth doing, so why not spend some time trying it?

creative ways to get more business from your website

Here is the list of the best way to repurpose and optimize your old blog content to generate new leads.

  1. Fix Keywords Issues
    Older content has some shortcomings, with keywords being one of the most important. It contains those tired keywords that don’t work anymore. Perform resurrection of this content by replacing them with the most current keywords. For that, you might need some keyword research tools. The replacement may require some rewriting, but it will improve SEO results. Read the content, think about the ways to change some parts of the text. “Be careful as Google, and other search engines frown upon weird sticking in of keywords with the purpose of getting them in the text,” says Robert Green, a content manager from A writer. “As the result, you’ll get fresh content by applying minimal effort.”
  2. Change Titles
    The title is the first thing that readers see, so it’s critical to make them as attractive as possible. A lot of good articles fall on fewer eyes because their titles were boring. For your old content, change of titles is a mandatory requirement because they already don’t enjoy the same popularity as when they were first published. One can automate the process by using topic generation tools. For example, Hubspot’s blog topic generator is one of the best out there. It requires three nouns and produces great topic almost instantly. Remember: 80 percent of your visitors will read the title of the articles, but only 20 percent will open and read them. The more attractive and compelling titles you create, the better. For example, you can use numbers, data, different rationale, calls for attention, and other tricks.
  3. Insert links to older posts in current ones
    This is the easiest thing to do because it does not require any significant changes. Your current posts can lead the viewers to older ones if they contain links to them. Find places where you can appropriately insert these links. That’s it.
  4. Change the format
    Your older posts provide helpful, evergreen content that could be popular today as well. What about changing the format of the articles? For example, if they are composed of plain text, you can turn it into an infographic, slideshow, or even a video? Research showed that visual aids like videos and infographics were effective at increasing the attention to content if compared with textual information. For example, the businesses who market their content with infographics grow their traffic 12 percent on average, according to Social Media Today. Moreover, people like to share visual aids in social media (plus, 65 percent of all people are visual learners), so chance your ‘old new’ content will be shared increases as well.
  5. Optimize images for social media
    Simple tweaks can help you to optimize your old images. For example, it is a known fact that Pinterest users tend to click less on horizontally-oriented images than vertical ones. According to Social Media Cheat Sheet 2017, the max pin for Pinterest images is 2.5 times width; others social media platforms also have their ideal sizes.
    Scale your images according to the latest recommendations, and they will be optimized to generate more leads.
  6. Provide compatibility with mobile devices
    People perform more searches on mobile devices than desktops today, according to Search Engine Land. People love to browse the Internet on the go, so this trend continues to evolve. With our contemporary lifestyle, it is the only chance to do so. Test compatibility of your old blog posts for mobile devices like smartphones and tablets to make sure that more people can read them comfortably.
  7. Update information
    This one is obvious. Let’s say you have a blog post about the role of social media in a business promotion that you wrote a year ago. A lot has changed since then, so why not update that post with the new information? If you update the text of the post and add more current tips and guidelines, you have a great chance to increase its popularity. “People want useful and fresh content, so give them what they need.
Now it’s your turn to optimize!

As you can see, there are numerous ways to give the second life to an old blog content. No matter how long it has been published – it can be updated and bring as many leads like the one you uploaded yesterday!

The tips given in this article can be summarised by the following words: make content relevant, fresh, and useful. Given that the Internet made people seekers of consistent information, you should act as a provider of reliable and relevant content.

We recommend you try at least several of the techniques described above, if not all of them. By following these tips, you’ll save a lot of money that you otherwise would have spent on content creation.

That’s it. Hope we convinced you to optimize your old blog posts!

 

Contributed by:

WILDFIRE SEO AND INTERNET MARKETING

720 McClure Rd.
Kelowna, BC.
V1W-1M3

Phone: 250.575.1527
info@wildfireseomarketing.com
www.wildfireseomarketing.com

internet marketing and web design

the-5-second-rule-for-marketing

Did you know the human attention span is shorter than a goldfish’s?

Goldfish = 9 seconds.

Human = 5 – 8 seconds.

Your website has a lot to do in a short period of time.

What is The 5-Second Rule for Marketing?

Now before you debunk this by finishing the entire season of Stranger Things before noon today, let me say that I know the attention span can be higher than 5 – 8 seconds. This is used as a tool for marketers and designers to evaluate the functionality of their website. What do we want our visitors to see within the first eight seconds?

We all have that friends who is as straight-forward as they come. Ask him these questions as he evaluates your website in 5 – 8 seconds.

website designs that convert

What’s going on here?

The visitor should be able to figure out what the website is about within the first few seconds of landing on the page. This can be done through your slogan, logo or captivating images/video on your homepage.

Does it capture my interest?

With our interest quickly disappearing by the second, the design of your website should grab people’s attention. Careful not to overload your site with a bunch of bells and whistles, you don’t want to distract them from the main purpose of them being at your site – keep it relevant.

What am I supposed to do?

Let your website do the work for you. It should be optimized to turn visitors into leads. Have call to actions where people can buy, subscribe, fill out a form, what every you want them to do. This is critical for the success of your website.

Do I want to share this experience?

In this social media age, sharing content has become the norm for many users. Would a visitor recommend your website (not your service)? Or at least share it with a friends?

________

If you have trouble finding a friend to do the critiquing? Let us give it a try! Comment, call or email, we’d love to hear from you.

Contributed by:

WILDFIRE SEO AND INTERNET MARKETING

720 McClure Rd.
Kelowna, BC.
V1W-1M3

Phone: 250.575.1527
info@wildfireseomarketing.com
www.wildfireseomarketing.com

SEO Tools To Make Your Search Console Data More Relevant

Google search data console is a fantastic option for the users as they can evaluate the performance of the website. In fact, the analytic data sections help to monitor the web traffic and also ascertain whether the keywords are optimized. Also, people can also access information related to Clicks and CTRs at the query and also at the page level. Although Search console has lots of advantages, it suffers from the following drawbacks.

Navigation between the pages and queries is not an easy job because pages occupy the same rank for different queries. Also, SERP might impart the same rank to the website. One of the biggest problems facing the clients is cannibalization.

Google doesn’t deliver desired results from the perspective of long terms trends and comparisons. Therefore, the data is incorrectly interpreted by the SEO experts. To make them meaningful, one should use SEO tools that provide seamless integration to the search console.

Console Rocket:

It is a free tool that is quite popular in the online domain. Rocket is known to provide a lot of data to the users. One of the most significant advantages of the tool is that it offers 100,000 keywords for a single domain. Keywords can be stored in the database of the console rocket for a complete year.

By using the console rocket, you can easily divide the keywords into branded and unbranded category. Drilling of the information through queries helps to search the keywords quickly. Also, individual filters can be used to include keywords that have recently gone missing out of the database. They also play a major role in identifying the new keywords and also low performing pages.
CTR curves for all devices can be obtained with the help of console rocket. In fact, the results are kind of interesting from different gadgets both for the branded and unbranded keywords.

To use console rocket, you should sign up with the help of the Google search account. Once the process is completed, the data science strategy is implemented to create valuable reports and insights for the customers. The total time duration of the process is about 30 minutes, and after that, one can immediately benefit from the data crunching behaviour of the SEO tool. The search console data mining technique is not organised properly. However, console rocket introduces a structured approach and the historical reporting of all the data. Also, the tool also incorporates latest metrics hitting the online marketing domain.

Search Analytics for Sheets:

It is a free tool that automatically analyses the SEO data for the clients. Detailed research and valid conclusion combine to boost the business.

The primary advantage of such a tool is that it can procure and backup information from the webmaster tools. It can easily be retrieved and stored in the spreadsheets. Due to the simple user interface, people can get information about the rankings, queries, landing pages, and clicks.

Automatic backups are provided by the tools into the spreadsheets. Information is stored with a 90-day limitation, and the backup is transferred through the email. To enable the tool, one should install the application. When the whole process is completed, add on would be available in a variety of spreadsheets. If you want to invoke the tool, click on open sidebar however it also overrides the similar scripts. In short, enabling Search Analytics is a breeze when compared to the similar tools available in the market.

The authorization procedure requires users to connect add- on to the existing Google account. Users will get a proper message for authorization confirmation. You need to simply follow the instructions to get the access without any hassles. If the process is successful, the user will connect automatically to the spreadsheet. Since the authorization is based on the user identification, people do not have to repeat the process for the spreadsheet.

Data can be recovered from the verified sites when the sidebar loads into the application. The drop-down list is sorted alphabetically so that the users do not have any problems. Data range can be selected based on the day range that might extend to 90 days. Group wise filters play a significant role in filtering the information with the addition of rules such as QUERY EQUALS.

Another benefit of the Search Analytics is that it helps to create charts, reports and shared documents. The backup can be scheduled with a particular period of every third month. In short, it will go a long way in storing the data safely.

reading website analytics

Search Console Helper:

Although a paid product, the console helper offers a free trial to the users. Since the tool is not supported by SaaS, it can run locally on the personal computer. You do not need to initiate a connection to the central server to accomplish the task. People can use application for data analysis while on the move as they do not require the internet.

The tool can easily work with Windows 7, 8 and 10 and connects directly with the Google API. It then connects to the console helper to retrieve data. As a result, people would work only with the correct data set.

Using the tool mentioned above, you can retrieve data at five times more speed from Google. Therefore, tracking the website has become a lot easier for the users. In fact, 200 requests are completed within a minute to deliver sterling results to the SEO specialists. Complete information about web traffic and the performance of the site can be shared by the Google.

Users can access a range of keywords using the console helper as they are crucial to enhancing the ranking of the web page. Information is accurate as it is directly obtained from the Google database.

One of the most important features of the console helper is that it identifies the landing page responsible for blocking the web traffic. If the content is not optimised, it can sound the death knell for the business. Moreover, the Console helper also explores new opportunities to increase the search engine rankings.

Comparison with historical data is essential to know where the website stands regarding the year of year performance. A single click of a button is sufficient to complete the task. As far as data fetching is concerned, it is extremely fast as there are no time lags due to the absence of internet connection.

Users can work on numerous websites, and the numbers can only be constrained by the Google search console account. It is quite useful in cases when sites with Http and Https extensions are to be accessed. You can also visit domains as well as subdomains that form the part of the data research.

You can retrieve data for different types of devices ranging from mobile to tablet and desktop. It is an essential attribute for the clients because they can identify what types of devices majority of the visitors use.

Using search console helper allows business to track the customers from over 200 countries. With all the information on fingertips, the users can take accurate and sensible decisions. The tool analyses every piece of data in depth to provide complete clarity to the users.

 

Contributed by: Aaron Gruenke SEO and analytics expert in improving results in search ranking.

 

WILDFIRE SEO AND INTERNET MARKETING

720 McClure Rd.
Kelowna, BC.
V1W-1M3

Phone: 250.575.1527
info@wildfireseomarketing.com
www.wildfireseomarketing.com

digital signage for branding

Secrets of using display boards in brand marketing

The marketing realm is always on a constant journey to better brand awareness strategies. From word of mouth referrals to print media and now digital marketing, the corporate world has come a long way in reaching out to the audience. In the recent days, brands have embraced the use of display boards. Yours should be no exception. However, merely using these boards will not get you the conversations you require. You need to know how to take advantage of them. What are some of the best-kept secrets of using display boards in brand marketing?

Sell your brand at fairs and exhibitions

Pitching an exhibition at trade fairs using display boards is one captivating way of gaining traction and promoting your brand. Just book a booth in a local or international trade fair and say it loud with display board presentations. Display your logo printings, your company’s vision, and the various information regarding your brand; what makes you stand out as a brand? You must be able to capture this in the display.

One distinct advantage you will have is that such exhibitions normally have people from varied backgrounds. When impressed, they can take messages of your brand to distant places you might never have reached through your marketing strategies.

digital signage to promote brand

Using Display boards in details

The other available option is taking advantage of display boards in retail stores. It is an easier way of enhancing the customer experience while at your store. Quality graphics and motion pictures have always had impacts in consumer choices. That has not changed. Places like hotels, fast food centers, and shopping outlets are great arenas for staging such displays. Even in doing this, your ultimate aim should be to stand out from the rest. To do this, you need to;

Keep fresh the display boards fresh

Have something new for the customers each moment. You can promote your brand using different messages. Capture those messages in separate displays. Customers always want to know more and giving them fresh contents through the display boards satisfies that curiosity.

Capture real-time changes

The burning thirst for news is one that is hardly quenched. Customers appreciate new trend and real-time news from various sources. Through digital signage screen, you can capture information related to your niche. Customers want to be informed even as they carry out their shopping. In the long-term, you will be able to establish a strong bond through such avenues.

Capitalize on Brand offers and discounts

There is no better place to announce fabulous offers and discounts than on display boards. Is there a special discount or holiday gift hamper? Use the display boards in your store to capture this. It shouldn’t sound so promotional least it raises unnecessary suspicion. This can mainly work when introducing new products.

Conclusion

The marketing industry has consistently gone through revolutionary brand awareness strategies. Display boards are currently in the spotlight, and the best you can do is to take advantage of them. This guide gives you the right footing into that.

 

Contributed by:

Wildfire SEO and Internet Marketing
Kelowna BC
Phone 250-575-1527
info@wildfireseomarketing.com 
www.wildfireseomarketing.com