How Positive Communication Maximizes Business Success

Positive communication is the key to business success. Businesses that fail to practice effective communication strategies will find that it negatively affects every other aspect of their business, including customer success and employee retention. The following five strategies are communication methods employers can use to better achieve business success.

1. Welcome New Employees to Make Them Feel Valued

New employees need to know that they have signed on with a company that isn’t going to treat them like just another number. Business owners should welcome all new hires during onboarding to establish a positive relationship during those crucial first moments. These efforts will help ensure that all new employees start their job already feeling like they’re part of the family.

2. Express Genuine Interest to Connect with Employees

While many businesses owners know the power of making their workers feel valued, few employers actually make the effort to show genuine interest in their employees. Instead of going through the motions, these employers should attempt to make real connections with their workers. This means employers must go beyond the general “Hello, how are you?”, greetings in the workplace and strive to have real conversations with their staff.

While some businesses owners want to create a hard line separating personal relationships from their professional relationships with their employees, this shouldn’t always be the case. Workers can identify the difference between authentic conversation and someone that is just performing lip service. Business owners that make every effort to authentically connect to their employees will find that their workers have a stronger sense of pride when coming to work.


3. Demonstrate the Company Culture So Others Will Follow


Creating a positive company culture is one thing while following through with these beliefs and living them out is another. Employers hoping to create real change in the workplace should lead by example. Employees can’t be expected to contribute to a culture that their employer isn’t actively part of.


The saying “get what we give”, is an excellent example of why company culture must be demonstrated by management first. The more employers give to their employees in the way of kindness, respect, and effective communication strategies, the more likely they are to receive the same thing in return.


4. Encourage Open Communication Amongst Employees to Boost Morale


In the workplace, open communication works both ways. Companies should always encourage their employees to respectfully and positively offer their opinion on work-related matters. These can range from constructive criticisms to complaints, to compliments. While some business owners may feel that employees should keep their opinions to themselves, hearing their staff out will help to strengthen their company overall.


In the case of criticisms, open communication should be encouraged to ensure that employees don’t grow resentful or anxious. By encouraging effective communication strategies with employees, business owners will ensure that their employees always feel heard.


5. Pay Attention to Non-verbal cues to Ensure Effective Communication


Non-verbal communication is as powerful, if not more, than verbal communication. Facial expressions and body language can say one thing while your words may say another. Employers must always be cognizant of how they are communicating non-verbally with everyone from employees to clients.


Even if what is being communicated is positive, if the delivery is wrong, the message can easily come across negatively. To ensure customer success and positive morale amongst employees, employers should make an effort to maintain eye contact, smile, and face others when communicating with them.


Be sure to apply these five strategies to your communication efforts. These open communication strategies should be practiced throughout the workplace by everyone, not just management. As employers and employees alike work to improve their communication methods, the better positioned that business will be for success.


Author Bio: Douglas Pitassi is a freelance writer and small business blogger.


It’s Time to Get Your Modern E-Commerce Site on the Web

Are you a business owner? Are you in the process of establishing a new business? Even if you are only in the “could do” stage, you need to think about getting a site for your business on the web. This is the place where millions of people will come to see what your new business may have to offer them. If you want to gain the widest possible exposure for your business, this is one step you definitely need to take.

It Isn’t Hard to Build a Site, But it Needs to Be a Good One.


It’s hardly a chore these days to put up an official site for your business. But just because you can do it doesn’t mean you should. If you don’t know exactly what you’re doing, you just may make a mess of things. This is why it’s always a good idea to get professional help from an expert in these matters. If you want to establish a first-class modern e-commerce site, it makes sense to take counsel from a pro.

What Features Should Your Official Company Website Include?

ecommerce -store-shopping-cartThere are some very important features that your new website will need to have. One of them is first class e-commerce web design. To be seen as a credible competitor, your site will need to contain such elements as a web store and shopping cart. It will also need to make use of the latest modern responsive website design features.

It’s an excellent idea to install an instant messenger system on your site so that visitors can quickly reach you with any questions, comments, or concerns that they may have. You can also have your official website synced up with your Twitter feed so that visitors can get the latest news.

A Fully Modern Web Design is the Mark of a Credible Online Vendor

If you want to survive in your chosen industry, you will need to establish instant credibility with the public. The way to do this is to present your prospective customers with a fully modern web design. Your site needs to be able to give your customers everything they need to quickly and easily make a purchase from you.

Calling upon the services of a professional e-commerce website developer is your best bet in this situation. At a stroke, you can get the aid and counsel of experts in the industry. If you want to make the best possible first impression on millions of visitors, you need a website of the best possible quality. This is only possible when you hire design experts to build your official company site.


Contributed by: Wildfire Seo and Internet Marketing experts in Ecommerce web design.


720 McClure Rd.
Kelowna, BC.

Phone: 250.575.1527

When Is It Time to Move Your SEO Campaign from In-House to an Agency?

Search Engine Optimization (SEO) is now an important part-and-parcel of any online marketing campaign. It used to be optional to integrate SEO into any website, but today, it is now mandatory for every business to learn the ropes if they want to succeed online. For companies who do not have the capability to implement an SEO campaign, they hire an SEO services agency to do the marketing tasks for them.


Every company’s website serves as its business card online. Therefore, having a professional and clean site is now very important more than ever. You don’t want to be publishing a business site that has .wordpress or .blogspot attached to your domain name. And you also don’t want to be posting incorrect information on your website. You must take care of your site as much as you take care of your brand’s integrity, so be willing to invest time and resources on your website.


We all know that great SEO tactics produce excellent results for your business. But SEO campaigns being costly cannot be discounted, with SEO taking a big chunk of every advertising budget. And what’s important to note is this marketing strategy does not require only a one-time fee. You must have a monthly budget to fund it which can take from at least six months to years, however long you want the strategy to work. It is crucial to note that SEO rules change all the time, so if you want to be successful at it, it must be an everyday effort to implement your strategies. No short-term SEO campaigns work out; you have to devote some months to see a difference.


An SEO campaign can be costly in terms of time and resources, this information we know of. However, the cost should not stop you from applying it to your brand. You may be thinking about building an in-house SEO team or going with an agency. Each one has a strength and weakness, and your decision must be in line with your goals and budget available. The critical consideration here is for you to reach your goal, and for your choice to be able to deliver the results that you expect.


If you are still torn between going for an in-house team or agency, here are some considerations that can guide you:

 Here are some Questions you should ask yourself before making the decision to do the SEO work in house or Contract an SEO agency to do it.

  1. How long do you want the campaign to go for?


If you have been thinking of just trying it out, you may want to go with an agency’s shortest plan possible just to see what it’s like. It is a better option than for you to put together a team employed by your company because it will end up more expensive. You are not even sure of what to do, and then you build a new staffing division. Before you do anything long-term, test the waters first.


If you intend to have an SEO marketing campaign for as long as your company needs it, it is best to do it in-house if you get a good team that can accomplish the job. Otherwise, you can go on a long-term partnership with an SEO agency and then you can agree on a more affordable package compared to what’s offered on a retail basis.


  1. How much is your budget?


Going in-house is more affordable compared to hiring an agency for your SEO marketing campaign. An in-house team saves you money because you can do a monthly budget with your staff’s salaries already in place. With a good SEO agency, it ends up being more expensive because you have to hire a group of professionals who can deliver what they promise. But if you are after results, it would be better to go with a top-ranked agency. It can be costly, but you will see the results you are looking for.


Choosing between an in-house team or agency for your SEO marketing will be based on your goals and budget. Test the waters first before going for an SEO campaign because it can take a big chunk of your advertising budget.


About The Author

Jason Berkowitz

Since 2010, Jason has been making moves for the SEO industry in New York City. An advanced digital marketing specialist and CEO of two very successful marketing agencies, SEO Services New York & Break The Web, Jason utilizes out-of-the-norm strategies to provide tangible results online. Jason has been featured in, Social Media Today, CareerBuilder & more.





Stop Trying to Get on the First Page of Google

Why I Stopped Trying to Get on the First Page of Google and Started Thinking Outside the Box

When i started my first business – I knew I needed traffic, fast. It was all very well creating a great site with high-quality content – but I needed people to know about it if I wanted to start making money.

All the conventional wisdom at the time was that I needed to get my site ranked high on Google to start making a success of things. I had SEO companies trying to convince me that they were the right choice for me, and I must admit – I considered paying out 4 figure sums to get the job done.

But I slowly started to see that there might be another way. And I’d like to share what I did with you.

You see, after thinking about it long and hard – I started asking myself if there was another way. I knew Google was the biggest player in town – but was it the only player?

Here’s how I stopped trying to get on the first page of Google and started thinking outside of the box…

Why my Google ranking efforts were failing, and how it made me look for a different option

I’d actually been trying to rank for some quite competitive keywords – and I was having difficulty. While I did manage to get on the first page of Google – results didn’t last. I was at the whim of algorithm changes and lots of competition trying to beat me.

I actually managed to rank for a decent term and started getting some good traffic – but a few weeks later a competitor overtook me and I was bumped down to the second page. Research suggests that if you’re not on the first page of Goggle, you might as well be nowhere.

And that was only for the terms that I did manage to rank for. For others, no amount of backlinking and marketing efforts could make a dent on the first page.

How could my business be so at risk of simple changes? It simply wasn’t sustainable to build a successful brand on the back of something that could change so easily and have such a variable impact on my profits, so I started looking for an alternative.

How other search engines can still get you traffic

While Google is obviously massive – you’d be forgiven for thinking it’s the only search engine. It’s not.

77% is a big slice of the pie – but there’s still some leftovers. I started looking at promoting my site on sites like Bing and Yahoo. While I obviously didn’t get as much traffic as I could from Google, they were much easier to rank for as most SEO is based on the biggest search engine. I’m not sure my business could have been hugely successful with traffic that was only from Bing – but it was a good place to start and still gives me some decent traffic.

Social media could help you bypass search engines altogether

You don’t only need to get traffic from search engines. There are actually other sources – especially social media. I was first starting to promote my business when social media was just starting to take off – so I jumped on the bandwagon at the right time. But social media is a hugely effective marketing tool for your business. It was for mine, and it can be for yours.

You see, people now want to be connected to brands and they’re easier to market to than ever before. If you can get someone to follow you, they’re not only opening up a two-way communication channel with you, but they’re also promoting you to their friends and extended networks. If you can create sharable content, they’ll do the marketing legwork for you.

Growing an active and effective social media presence could help drive loads of traffic to your main site, just like it did for me.

Creating great content is a cornerstone of a successful online business

You can’t trick people to come to your site with poor quality content anymore. Even if you can to start with, they wont come back. The cornerstone of any successful business these days is great quality content. Not only does entertaining and informative content get shared for you on social media, it’s also more easy to promote on other channels.

I actually struck up a few relationships with other authoritative sites in my niche on a content syndication basis. I only could have done this with great quality content, as they didn’t accept everything.

Now – a lot of people do this sort of thing only for backlinks. While it is a great source of link-juice – that’s not all it’s good for. I actually got plenty of direct hits from people who liked my articles on my syndication partner’s sites. That completely bypassed the need for search engines altogether – and it was relevant, targeted traffic that was already interested in what I had to say.

Why I started taking my promotion efforts to the streets in an attempt to get more business

When I realised how much there was out there for my business if I stopped wasting time trying to get on Google, I couldn’t stop coming up with other new ideas to promote my business. One area many online businesses ignore is promotion in their local area. I knew that online had global reach, but I also knew that local gave me a few advantages.

Firstly, people feel more loyal to a business they know is local, so I used that to my advantage. I also made sure I was as active and visible in my local area as possible. I handed out flyers in busy areas – I went door-to-door with leaflets, I attended local networking meetings and charity events. I made sure that I was the go-to local provider for my niche.

One great thing about promoting your business like this is you get to people who might never have heard of your business or solution or idea before. If you’re in the internet marketing niche – a lot of the time, you’ll be pitching your ideas at the same sort of people. People who have seen stuff like that before. If you can get external people to come in to your idea, you could be much more likely to make a sale.


Other traffic sources

The important thing to point out was that I mostly needed free traffic. My business simply couldn’t afford to spend too much – so these tips really made sense. But if you want to spend money – there are even more options for promoting your site without ranking in Google. Paid traffic and advertising being two of the most popular. If you want to spend a little more to get ahead, you might want to look into the right advertising techniques.

These tips really worked for me – and they could for you. I know Google is important – and if you can rank successfully for your terms – great. But it’s not the only source of traffic for your business and you can still be successful without it.

About the author

Peter Ellington has years of experience writing about internet marketing and really enjoys sharing his knowledge. He knows how important a business education can be, that’s why he also writes for


4 Simple Apps That Help Improve Productivity

How I really Started Beating Procrastination – 4 Simple Apps That Helped Improve My Productivity


If you’re anything like me – you have a hard time motivating yourself. I know I should knuckle down and get my work done – but I’m easily distracted.

Procrastination is on the rise, and such a shift makes sense when you look at how many distractions there are these days.

What started as a little procrastination for me grew into something that was actually limiting how successful my business was, and I was letting down countless clients. It takes a lot for me to admit that.

Thankfully, things started changing for me. I started realising that instead of wasting my time with all these technological gadgets and distractions – I could actually use these tech gadgets to help me.



It started when a friend of mine suggested I use this app called AppDetox to block some unwanted distractions so I could really get down to work. He’d already noticed how much I got distracted by things like Angry Birds or Facebook when I was meant to be working.

I couldn’t leave my iPad somewhere else (that’s a great old-school method if you can do it), as I needed it for work – but I was constantly distracted by all these other things at my fingertips, and that’s where AppDetox really helped.

AppDetox lets you limit usage of particular applications on your device while leaving others completely available. You’ve got to be honest when you set it up – and really limit things that are limiting your productivity. It can be set up so that you’re free to waste as much time as you like once the clock hits 5 (or whenever you like).



One of the first things that made a difference in making me want to improve my productivity and reduce procrastination and time-wasting was when I started to realise how much time I really was wasting.

It’s all very well thinking or guessing how much time you’ve wasted or worked on a particular day – but nothing beats having the cold, hard facts presented to you in statistical form. And that’s where RescueTime can really help you – just like it did for me.

I know I often over-estimated how much work I was really doing in a day – but realising that I was actually wasting far more time than I thought made me know I had to do something about it. After all, time is money, right?

RescueTime analyses your computer use and gives both real-time and weekly report tools to give your a great overview of what you’re spending your time doing online. There’s a free version available, too.



Another thing that was limiting the success of my business was my ability to network properly. A major problem I had was actually losing business cards. It might sound easy to fix – but at least four times I lost an important potential clients business card – and I never got to work with them.

CamCard lets you exchange business cards with your smart phone – and it really helped me. When it was first suggested to me, I thought that it would be pointless because hardly anyone else would have the app – but I was wrong. I gave it a go and noticed more and more people with it than I thought. Not only did I keep their “card” in a secure place – I actually (anecdotally) think more of the people I shared my card with this way ended up phoning me. It was a win-win.



Things were getting really busy in my office one year – and I needed to concentrate on getting work done and filling orders. The problem was – I needed to do my accounts urgently, too. There’s one way to really suck the life out of your motivation for doing other things, and that’s filling out expenses for your accounts.

That’s where Expensify made a huge difference. It takes all your recepts (you can scan them), and logs, submits, reports or does anything you want with them. Some claim it actually makes filling out expenses 83% quicker. That’s a lot of time saved.

These apps helped me save time and improve productivity – and they could help you, too. There’s loads more, but I found these were the ones that really helped me.


About the author

This story was written by Peter Ellington, who enjoys sharing his business and startup knowledge. He knows how difficulty starting up in this industry can be, so he likes sharing a bit of his expertise with those who need a bit of help and inspiration. He also writes for an education blog,

Roofer SEO

Better SEO For Roofers: A Brief Guide to Choosing Roofing Keywords

As a roofing business, you must optimize your site with proper keywords for better rankings in Google. Finding keywords for your website is especially true if you’re not working with an SEO service. Then you must know how to do your keyword research.


Finding Keywords for Your SEO

Start off by doing a little planning. Here you’ll want to write down all the services you offer including roof repair, metal roofing, torch-on roofing, and commercial roofing for instance. Also, determine who your primary target service area is, but keep it simple and realistic. Think about your address and the city you’re in. Your goal is optimizing a page for each service and location.

Once you’re armed with your list of words and locations, head over to Google’s keyword planner at You’ll want to enter each of your keywords and phrases here. Make sure you change the location around with each of these. This way you’ll have multiple combinations of the same phrases – some with your address and others with the city’s name. Spend time scrolling through the list looking at what the most buyer-oriented keywords are based on search volume. Make sure each of them has at least 10 per month. Make a list of these keywords for yourself.

Add Your Keywords to Your Content

Now that you have a list of all your keywords it’s time you work them into your content, so you get better Google rankings. Getting your keywords into your content is where the real magic happens. You’ll want to create a different page for each of these keywords. Make sure you don’t overuse the keywords too as this is keyword stuffing, a practice Google frowns on. You only want to use the keywords on the service page they’re relevant to. As you do so, make sure you combine them with city phrases too. For instance, if you have the keyword phrase “best roofing company” and you’re in Vancouver, add the H tag and the phrase “Why we are the Best Roofing Company in Vancouver.”

Here you’ve learned how to find keywords. Optimization is another process in and of itself. However, you don’t want to rush into learning everything all at once. SEO is a process that takes time.

If your roofing company’s website needs help being found online, talk to the roofing SEO experts at Wildfire SEO and Internet Marketing today.


Wildfire SEO and Internet Marketing
311  6860 Rumble St.
Burnaby, BC. V5E 1A8

Phone: 1.888.880.5417


SEO Guide for Home Renovation Contractors: Get More Traffic for Your Website

Everyone wants to understand how SEO works these days.  We specify “these days” because the rules for SEO are continually changing.  Since Google has over 200 ranking factors that must be considered, it’s essential to keep up with these changes to rank well in Google searches.

Undoubtedly, if you own a home remodeling and landscaping business, you want to learn new ways to earn more money, get more traffic and stay ahead of the competition.  The best way to ensure this is to get the top spots in search engine results for your site’s relevant keywords.

Do you want to increase your website rankings?  We have tons of ways to help.  Follow the important tips below.  However, understand that the best way to accomplish this goal is to post the best content.  We didn’t include it on our list of tips because the top online home renovation and remodeling sites automatically provide the best content.

When relevant links are linking to your website, this tells Google that your site is credible and authentic.  Unfortunately, not all links are helpful links.  The more authoritative and relevant these links are, the better it makes your website look.

It’s also essential when local companies link with each other which spotlights local service areas for top search engines.  When it comes to SEO, opt to use a few high-quality links instead of millions of low-quality links.




Things to do to rank your website on google

Although there’s no way to control which websites link to your content, there are things that can be done to get more traffic to your home renovation and remodeling website.

  • Post good quality content. Remember that there aren’t steadfast rules when it comes to the length that each piece must be.  Shorter is not always bad, and longer is not always good.  Make sure that each post is the right length.  Don’t write fluff.
  • Post on social media sites to get more traffic.
  • Link to other good quality sites, so their website owners do the same for you.
  • Ask to write guest posts for other websites.
  • Get published in popular home renovation and remodeling online magazines.

2. Get Social

Now let’s get some things straight about posting on social media.  The number of followers that you have has nothing to do with how Google ranks your website; however, Bing does place value on social media interaction.  It was once important to Google as well, but it no longer impacts Google’s ranking algorithm.

But it is still important to interact with social media sites because the top search engines regularly crawl them.  So, if someone does a search on one of these sites for keywords such as “home renovation,” or “remodeling,” you should have a Facebook page or Twitter account that is optimized for these words.  If you’re lucky, your website will show up in the top search results for these keywords which is why SEO is crucial for home renovation and remodeling websites.

3. Use Breadcrumbs

Breadcrumbs ensure that searchers can get back to your site’s homepage once they’ve viewed other pages on your website.  Using breadcrumbs is beneficial because viewers can move deeply through your website and improve your SEO bounce rate.  In addition to helping visitors, breadcrumbs improve your website by:

  • Highlighting keywords on various pages and showing how web pages are related to one another.
  • Improving the content hierarchy of your site, which is also known as the internal linking structure.

4. Use SEO Optimized Post Titles

Make sure that each post title is optimized for search engines, but do not keyword stuff.  Your website will be penalized if you keyword stuff.  Most importantly, the keywords that you want to rank for will be diluted and lose importance. Make sure that your title has an SEO optimized title, but also ensure that the keyword is included in the content post.

Also, optimize keywords for search engines, but make sure they are readable for your website visitors.  All post titles show up in online search results.  If they seem too optimized, online searchers will not click on them which means that your site will never rank highly, and it may also be penalized in the process.

For a free consultation about how to improve your rankings of your website contact us.


720 McClure Rd.
Kelowna, BC.

Phone: 250.575.1527



3 Basic Web Design Tricks to Skyrocket Your Conversions

Traffic is only as good as it CONVERTS into phone calls, sales, and revenue for your business. You can have the best website designed in the world, but if you cannot get your visitors to take action, you’re not going to be able to monetize the traffic.

In this article, we will discuss some basic and beginner-friendly tactics to ensure that people who visit your website get enough information to feel comfortable enough to pick up the phone and call your business or fill out that Contact Form. This is mostly applicable to independent business owners who may have put up their site a while ago and have not seen tangible results from it yet.

Prominent Call to Action

Make sure your PHONE NUMBER is visible no matter where the visitor is on your site. An easy way to do this is to make it prominent in the top right corner of the site, visible on all pages along with your Navigation Menu. If your website does not have a prominent and clear call-to-action, ask your web design company to set one up as soon as possible.

Making it difficult for your customers to find your contact details is one of the biggest mistakes that beginner business owners make, especially when they haven’t had a professional consultation. For a customer to find their way to your Contact page just to find your number is big No-No!

You need to understand that your customers are going to be different kinds of people and at different places in the buying process. Some are going to want to call you right away and will get frustrated if they can’t find your number. Others won’t feel comfortable calling you just yet but might fill in a Contact Form to find out more. So, you also need to have a prominent secondary call-to-action to capture these leads.3-website-conversion-hacks

Add Trust and Credibility Elements

Understand that MOST people who come across your website DO NOT contact you. And think about why. Is it that they are just browsing for the services you provide and not really looking to buy? Or were they disappointed that the information on your site was not sufficient, so they went to look for someone else? Or perhaps you did have enough information, but they just didn’t feel comfortable or didn’t trust you yet?

All these are possibilities you must consider to improve your conversion rate. Think about the first impression that your site is giving to your visitors. If necessary, ask some people you know about how they feel when they first visit the site. It always helps to get a fresh visitor’s opinion on a site you might feel biased about as you may have put a lot of work into it.

Once you have a list of potential issues, think about how you can solve them on your site. For example, if trust is a factor, you can add some of your past client’s logo so convey that other businesses have trusted you. You can put up video testimonials as well.

If credibility and information is a problem, you can display some of well-known websites, magazines or newspapers that you have been featured in, put up photos of events you have spoken at or a video of a TV interview.

Harness Social Media to Humanize Your Business

Your website is the online representation of your business. But don’t forget that people feel most comfortable buying from other people, rather than websites. This is particularly true for B2B businesses and service-based businesses.

As a human, you can only be at one place at a time. But as a website, if you do it right, you can be in many places and always be operating! So don’t make the mistake of hiding behind your website. Instead, use it to ramp up your presence online, create and publish as much content as you can, and you will see your organic leads go through the roof!

Social media helps to accomplish exactly this. It tells your visitors that your business is active and current and values their customers enough to engage with them on social media platforms. You can embed your feed in the Sidebar of your website if it goes with the look of your site or you can simply.


SEO for property management success

Most property management companies rely on traditional means of gaining new clientele. Those means typically comprise print advertising and referrals from tenants and landlords. These methods have its value, but there are newer methods, like search engine optimization (SEO) that have just as much if not more value in today’s world.

The job of a property manager is a big one. Not only is it a responsibility to draw in new clientele, but it is also a responsibility to close on every deal. A property manager has to always think about meeting sales goals and consider the needs of the client while gaining their confidence. It is a big job that is possible using essential SEO techniques.


SEO is a way of essentially marketing your website in a way that makes it appear at the top of search engine results. There are several different strategies and techniques that you can employ to achieve search engine optimization. Considering how many people use the Internet to find a property to rent or buy, it is a set of techniques that no property management company can afford to ignore.

  1. Conduct Keyword Research
  2. Consider Local Traffic
  3. Optimize Entire Website
  4. Keep Websites Simple
  5. Use Social Media


Conduct Keyword Research

A keyword is a word or set of words that a person would enter into the search query of a search engine. When constructing a website, it is important to fill your website with content that features this keyword or keywords. To determine what word or words are best to use there are resources like Keyword Tool and Ubersuggest that will help. Use the words in descriptions or page titles on the website. Do not just awkwardly fill the site with random and repeated keywords not formulated in prose. Doing so can actually hurt your search rank.

Consider Local Traffic

Even though there is a worldwide reach on the Internet, a property manager needs to focus their reach in the immediate vicinity. It is crucial that people not located in the state, area, or region can find a website as there are long distance real estate transactions. However, the vast majority of the clientele for property management companies comes from the immediate vicinity. Choose keywords that are based on location. Examples of location-based words are the names of cities, towns, or neighborhoods. In many instances just listing the physical location of the management, office triggers a keyword in a search engine. Improve these chances by doubling up and adding a Google business page and account for your company.

Optimize Entire Website

It is not just the home page that is suitable for SEO. Every single page on a website can be optimized to bring legitimate and targeted traffic to a site. Every page has the ability to convert a visit into a client. There are several ways, specific to the purpose of each page, to accomplish SEO techniques.

  • Short URL – Make URL’s as short as possible. Make them unique yet easy to remember and understand. Describe the business in the URL if possible.
  • Use Heading Tags – These tags describe the purpose of the page to a search engine.
  • Use Page Titles – After the search engine determines the page heading tag is valid for the search, the page title is the description listed in the search results. Optimize the title with keywords that satisfy both algorithms and the user reading the description.

Keep Websites Simple


Simple does not mean boring or basic. Simple means that it is easy to use with little unnecessary images, text, or advertisements. A simple site that is straightforward and easy to use will encourage clients to use your service, and it will encourage search engine crawls. The crawls will create traffic, and the ease of use will convert that traffic into clientele.

Use Social Media

The use of social media in addition to website optimization is crucial for success in today’s market. It is easy for this to seem like an extra responsibility in addition to website optimization. The following techniques will prevent double work:

  • Link Platforms Connect all the social media platforms possible. Several social media sites facilitate this link allowing one post to be shared across several platforms.
  • Share Website Content There is no need to create content for both social media and websites. Create material that is suitable for all platforms.

Contributed by: Wildfire SEO and Internet Marketing. Experts in building your business online

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Wildfire SEO and Internet Marketing
311  6860 Rumble St.
Burnaby, BC. V5E 1A8

Phone: 1.888.880.5417


Seven Ways for Dentists to Improve SEO For there Websites

Dentists running their practices lead hectic lives, so it’s understandable if you have put off getting into SEO. However, SEO is vital for any modern business’s chances to succeed. Consumers are increasingly likely to use a search engine to help them locate a local dentist, so you could be losing out on a lot of potential patients without an optimization strategy. Here are seven tips that will help you improve your search engine performance:

1. Claim A Variety Of Local Listings

The first step in getting search engines to prioritize your business is to claim a local business listing on platforms such as Google My Business, Yahoo Local, and Bing Local. Search engines smile upon business owners who have filled out and verified their listing on these services, and doing so is 100 percent free of charge.

While you’re filling out your company’s information, it is essential to be both thorough and accurate. Be sure to update all of your listings if your phone number, address, or any other critical information changes.

2. Using Local Keywords

The average private dental practice has no chance of rating highly for extremely competitive search terms such as “dentist,” but thankfully you don’t need to. With Dental SEO Specialists Individuals almost always seek a dentist in their local city or neighborhood, meaning that it is good enough to rank well for “neighborhood name dentist .” For example, a dentist in Richmond, BC would be more interested in his ranking for “Richmond BC dentist” than he would be for “dentist” or even “BC dentist.”

It is important to remember local neighborhoods and alternative names when selecting your local keywords. For instance, the dentist above may need to rank highly for “dentist downtown Richmond BC” if he wants to attract patients just in the downtown area of Richmond, while a more specific listing such as “dentist Steveston” may appeal to a hyper-local prospective customer base. The best way to know which terms are essential for you is to see what your competitors are using.

3. Ask For Reviews


Positive reviews have the apparent benefit of reassuring prospective patients of your skills and reputation, but they can also boost your SEO. Positive reviews on sites such as Yelp feature prominently on Google as well, so they are read by many who would never visit the source site. Reviews posted on your local listing above are also extremely prominent, especially since Google’s search engine algorithm considers reviews for its rankings.

The best way to get a patient to leave a review is to just ask for one. Reviewers tend to stress the courtesy of your office staff and how long they had to wait before you could see them, so excel in these two areas if you want the most favorable reviews.

4. Inform The Public What You Do

It may be tempting to provide a link to your website and expect potential clients to visit it, but this does not always happen. Instead, try to include all of your information in every listing you have. Not only will this entice more people to visit your site, but it will also appeal to patients looking to limit the hassle on their end.

For example, a dentist with a specialty in pediatric dentistry should mention this fact in every online listing they can. This will help them rank well in searches for their area of specialization while simultaneously encouraging prospective clients to give them a closer look.

5. Ensure That Your Listings Are Consistent

Search engines are smart and getting smarter, but they’re still prone to dumb mistakes. For instance, if your NAP (name, address, phone number) information varies between listings, search engines assume that it is two or more separate practices! This is true even if the discrepancy is silly, such as writing out Avenue in your address on your website but shortening it to Ave. on Google My Business. Make sure that every listing is perfectly identical for the best SEO performance.

Another common problem for dentists is an inconsistent name. John P. Smith, DDS and Smith Dental Associates, Inc. could well be the same company, but search engines may not realize it. Pick one name and use it throughout your entire digital footprint.

6. Make Your Website Mobile-Friendly


As more people browse the internet on a tablet, smartphone, or another device, it is becomingly increasingly important for your website to run well on these devices if you hope to secure their business. One easy way to do this is to ensure that the guts of your site use responsive design, guaranteeing that it automatically adjusts to any screen size. Click here to see a dentist’s site that is mobile-friendly.

It is also easy to test your page’s performance on mobile. Google offers a Mobile Friendly Test to give you a baseline of what customers can expect. You should also try to access your site using a variety of devices and internet browsers for firsthand knowledge of what prospective patients are experiencing.

7. Write A Blog

Finally, a blog is a great way to help Google’s algorithm find you. It loves content that updates or changes over time, so a site that lists only critical business information can start to feel stale. A maintained blog ensures that this never happens to your site, keeping it relevant indefinitely.


Dentists have a broad variety of topics to blog about, including mouth maintenance tips, scientific breakthroughs, and dietary information. Topical keywords or your areas of specialization are also strong subjects to consider writing on. Your blogs will also add additional keywords to your site, helping search engines respect you as the authority figure in your industry that you are.


The seven tips above can help transform a dental practice with mediocre SEO ratings into a leader in their local market.

If you would like to learn more about how you can improve the rankings of your website contact us for your free consultation.

Wildfire SEO and Internet Marketing
311  6860 Rumble St.
Burnaby, BC. V5E 1A8

Phone: 1.888.880.5417