seo-mistakes-to-avoid

Most Common SEO Mistakes to Avoid

Calgary-seo-marketing

5 Awesome tools for better and smarter SEO Campaign

 

There’s no doubt that raising your brand’s awareness and boosting its visibility across all media channels is not a ride in a park. Besides having a sound, meticulously planned content marketing strategy, you still need to have a well-organised team and the right set of tools that will help you manage your SEO campaign with ease. In today’s demanding marker with new tools being developed every day, it’s difficult to choose the ones that will leverage your business and give your team ability to maximize their potential. To help you make the right choice, we’ve rounded up a set of tools that will leverage your SEO campaign and help you keep your team focused and on the same page.

Google Analytics

best-internet-marketing-an

 

Google Analytics is the most popular web analytics service in the world. With Google Analytics, you can do an in-depth content analysis and gain an insight into which elements on your website aren’t performing. Also, you will get to know who your audience is, how those people reached your website, what they explored. It gives you the ability to track multiple sites, monitor social networking activity and measure performance. The best part is that it enables you to allocate your budget in a  smarter way and run a specific budget increase/decrease report and understand what impact other investments have on your budget.

Haro

Haro, which stands for a help a reporter out is the most popular sourcing service which allows you and your team to find sources for a news article when you don’t know where to look or when you are searching for a first-hand experience.  While bloggers and experts use it for free, reporters pay to use this service. Reporters post ads for the type of content they need for their upcoming article. It allows you to choose most relevant topics to your company to subscribe to. The way how it works is very simple. Once you sign in and provide information about your company, you start getting emails with media opportunities. It also allows your team to run agile project management and reach invaluable information that will help them manage their campaign.

ActiveCollab

ActiveCollab is a simple yet powerful creative agency management software perfectly designed for professional teams no matter what their location is. It allows you to delegate your tasks across the team, and track their progress by using its fantastic feature called time-tracking. Also, it lets your team communicate and comment directly on their tasks. It also helps you bring clients on board and collaborate. What distinguishes it from other tools is its incredible ability to let your clients become an integral part of any project by allowing them to have a clear overview of your activities and invoice in just a few clicks. ActiveCollab starts at $25 dollars a month.

Mention

A mention is an excellent tool which gives you the opportunity to get live updates about your brand from the web and social media. Mention is an alternative to Google Alerts that help you visualize your online presence, and monitor millions of sources online in 42 languages. This enables you to react, interact, attract customers and build your brand awareness. With Mention, you can become proficient at managing digital projects and receive a daily mail informing you about aggregate of mentions from the previous day. Mention helps build relationships, generate leads and protect your reputation. Mention has a cost-free plan where you can track up to 500 mentions per month for your personal or brand name.

Buzzstream

Buzzstream is a relationship and outreach CRM that allows you to manage and grow a large volume of outreach campaigns if used correctly. BuzzStream discovers contact information, social profiles, and site metrics for you. It enables you to prioritize the most important, influential contacts and automatically saves your emails and tweets. Also, it lets you set reminders to follow-up. BuzzStream gives your entire team one centralized database to work from which means that you’ll never lose track of a project or conversation again. Plus, you can collaborate with teammates, share notes, and keep projects organized.

 

Wildfire SEO and Internet Marketing

#1 3429 12St. NE. Calgary, AB. T2E 6S6

Phone: 1.888.880.5417

info@wildfireseomarketing.com

Local SEO Experts to get your business to top of google

Dominate Local SEO

 

How to Dominate Local SEO

Do you want to dominate the local scene in the virtual marketplace?

Local SEO Experts

Then you need to step it up with local SEO. Optimizing your website for searchers looking for local businesses will make it stand out in SERPs and readily accessible by people who actually want to buy your products or hire your services.

Statistics say it all. And you can base your strategies on such data.  

1 – A huge number of consumers who searched for local businesses online visit a store within 5 miles of their location.

 

 

With 80% of the population of Canada crowding online, you can just imagine the amount of traffic and profit you will make if you get a big slice of the pie. That is, if you rank high on the first page of search results. But how do you dominate local search?

Local SEO Strategies to Copy

  • List your brand through a variety of local listings to make it highly visible. Don’t forget to create unique descriptions and insert local keywords across multiple listings.
  • Get high-quality links that will direct traffic to the website, but don’t just limit it to online sources. Show your authority over your business or subject matter by leading a discussion at organization meetings or hosting a business presentation. Then, have organizations and entities link to your website.
  • Make sure your internal linking structure is not limited to the main navigation or footer. Internal links should also be added where relevant within your website’s content.  
  • Include local keywords in your title tags, pointing users and crawlers to the right direction.
  • Create and optimize a local business profile, particularly in Google My Business.  

 

 More than 60% of consumers are likely to contact a local business with a mobile-friendly website.  

 

 

This highlights the importance of having a website that is accessible through different mobile devices. And not only do mobile searches contact local businesses, a majority of those searches also result in an offline purchase and a sale within one day of a mobile search.

local-business-search

Updating your website to be mobile-friendly will also prove advantageous on other aspects of your business, what with more searches being done on mobile devices. Such gadgets have become essential to up to 70% of Canadians, after all. A mobile-friendly website is also one way of protecting yourself against Google’s algorithm update that hurts non-mobile-friendly websites.

Make sure to take advantage of mobile ads as well since 86% of smartphone users tend to notice them.

 

3 – 80% of searchers use Google Maps to locate a local business.

 

To rank high in SERPs, you need to be seen and be visible in more ways than one. Google My Business (GMB) lets you do just that. If you claim your GMB, your business will show up in local listings complete with a map, a link to your website, directions, and other pertinent details. Google made finding you so much easier with GMB. If you optimize your GMB listing, then you will show up in Google’s local three-pack.

How to Optimize Google My Business

  • Pick the right category for your business.
  • Write a solid and compelling description.
  • Provide additional contact information, such as business hours or mode of payments accepted.
  • Upload your business logo along with photos of your products, services, or your store.

 

4 – Social media is used by nearly 50% of business owners to promote their brand.

 

Aside from a website, you should create a social media profile. Take advantage of the fact that 64% of Canadians are part of social media networks, with more than 70% of them regular users in social media.

You should also take it from other businesses that are using the social platform for social media marketing and a means to track users’ comments and feedback about their company. In some cases, business owners use social media to crowdsource and to search for new talents.

 

 

SEO Tools To Make Your Search Console Data More Relevant

Google search data console is a fantastic option for the users as they can evaluate the performance of the website. In fact, the analytic data sections help to monitor the web traffic and also ascertain whether the keywords are optimized. Also, people can also access information related to Clicks and CTRs at the query and also at the page level. Although Search console has lots of advantages, it suffers from the following drawbacks.

Navigation between the pages and queries is not an easy job because pages occupy the same rank for different queries. Also, SERP might impart the same rank to the website. One of the biggest problems facing the clients is cannibalization.

Google doesn’t deliver desired results from the perspective of long terms trends and comparisons. Therefore, the data is incorrectly interpreted by the SEO experts. To make them meaningful, one should use SEO tools that provide seamless integration to the search console.

Console Rocket:

It is a free tool that is quite popular in the online domain. Rocket is known to provide a lot of data to the users. One of the most significant advantages of the tool is that it offers 100,000 keywords for a single domain. Keywords can be stored in the database of the console rocket for a complete year.

By using the console rocket, you can easily divide the keywords into branded and unbranded category. Drilling of the information through queries helps to search the keywords quickly. Also, individual filters can be used to include keywords that have recently gone missing out of the database. They also play a major role in identifying the new keywords and also low performing pages.
CTR curves for all devices can be obtained with the help of console rocket. In fact, the results are kind of interesting from different gadgets both for the branded and unbranded keywords.

To use console rocket, you should sign up with the help of the Google search account. Once the process is completed, the data science strategy is implemented to create valuable reports and insights for the customers. The total time duration of the process is about 30 minutes, and after that, one can immediately benefit from the data crunching behaviour of the SEO tool. The search console data mining technique is not organised properly. However, console rocket introduces a structured approach and the historical reporting of all the data. Also, the tool also incorporates latest metrics hitting the online marketing domain.

Search Analytics for Sheets:

It is a free tool that automatically analyses the SEO data for the clients. Detailed research and valid conclusion combine to boost the business.

The primary advantage of such a tool is that it can procure and backup information from the webmaster tools. It can easily be retrieved and stored in the spreadsheets. Due to the simple user interface, people can get information about the rankings, queries, landing pages, and clicks.

Automatic backups are provided by the tools into the spreadsheets. Information is stored with a 90-day limitation, and the backup is transferred through the email. To enable the tool, one should install the application. When the whole process is completed, add on would be available in a variety of spreadsheets. If you want to invoke the tool, click on open sidebar however it also overrides the similar scripts. In short, enabling Search Analytics is a breeze when compared to the similar tools available in the market.

The authorization procedure requires users to connect add- on to the existing Google account. Users will get a proper message for authorization confirmation. You need to simply follow the instructions to get the access without any hassles. If the process is successful, the user will connect automatically to the spreadsheet. Since the authorization is based on the user identification, people do not have to repeat the process for the spreadsheet.

Data can be recovered from the verified sites when the sidebar loads into the application. The drop-down list is sorted alphabetically so that the users do not have any problems. Data range can be selected based on the day range that might extend to 90 days. Group wise filters play a significant role in filtering the information with the addition of rules such as QUERY EQUALS.

Another benefit of the Search Analytics is that it helps to create charts, reports and shared documents. The backup can be scheduled with a particular period of every third month. In short, it will go a long way in storing the data safely.

reading website analytics

Search Console Helper:

Although a paid product, the console helper offers a free trial to the users. Since the tool is not supported by SaaS, it can run locally on the personal computer. You do not need to initiate a connection to the central server to accomplish the task. People can use application for data analysis while on the move as they do not require the internet.

The tool can easily work with Windows 7, 8 and 10 and connects directly with the Google API. It then connects to the console helper to retrieve data. As a result, people would work only with the correct data set.

Using the tool mentioned above, you can retrieve data at five times more speed from Google. Therefore, tracking the website has become a lot easier for the users. In fact, 200 requests are completed within a minute to deliver sterling results to the SEO specialists. Complete information about web traffic and the performance of the site can be shared by the Google.

Users can access a range of keywords using the console helper as they are crucial to enhancing the ranking of the web page. Information is accurate as it is directly obtained from the Google database.

One of the most important features of the console helper is that it identifies the landing page responsible for blocking the web traffic. If the content is not optimised, it can sound the death knell for the business. Moreover, the Console helper also explores new opportunities to increase the search engine rankings.

Comparison with historical data is essential to know where the website stands regarding the year of year performance. A single click of a button is sufficient to complete the task. As far as data fetching is concerned, it is extremely fast as there are no time lags due to the absence of internet connection.

Users can work on numerous websites, and the numbers can only be constrained by the Google search console account. It is quite useful in cases when sites with Http and Https extensions are to be accessed. You can also visit domains as well as subdomains that form the part of the data research.

You can retrieve data for different types of devices ranging from mobile to tablet and desktop. It is an essential attribute for the clients because they can identify what types of devices majority of the visitors use.

Using search console helper allows business to track the customers from over 200 countries. With all the information on fingertips, the users can take accurate and sensible decisions. The tool analyses every piece of data in depth to provide complete clarity to the users.

 

Contributed by: Aaron Gruenke SEO and analytics expert in improving results in search ranking.

 

WILDFIRE SEO AND INTERNET MARKETING

720 McClure Rd.
Kelowna, BC.
V1W-1M3

Phone: 250.575.1527
info@wildfireseomarketing.com
www.wildfireseomarketing.com

creating great content for the internet

How You Can Write Killer Content That Sells For Better Conversions

Content marketing is no secret. In fact, you could call it one of the most traditional marketing philosophies out there. There’s the right reason for this, of course. Content marketing is good for a lot of things. The first being that it will catch the attention of your ideal audience. It also converts your ideal audience into leads, nurtures them through the sales funnel until the first sale, and then turns first-time buyers into lifetime customers or, better yet, brand advocates. Other channels undoubtedly play a role in the process, but compelling content is the underlying thread tying them all together.

When it comes to turning the skeptics on your marketing and leadership teams into believers, though, the above story of content as a significant driver of sales is likely to be met with eye rolls. Why? It sounds unrealistic, and, ultimately, lacks numbers. In the digital age of marketing–where everything that can be measured, will be measured–content needs to step up its game.

Luckily for you, there’s an easy way to do that: tracking and reporting on content assisted conversions. First, though, you have to write content that converts. This isn’t as scary as it sounds, but it certainly isn’t easy.

 

creating content for websites

Keep reading for three fool-proof tips that will help you write killer content that will both convert your audience and make your marketing team look great.

1. Make sure your blog is as compelling and as consumable as possible

  • Compelling and consumable. They go together like peanut butter and jelly, and they speak more to blogging best practices than own marketing strategies. You want to pair these tactics together because if you write great, consumable content, but no one is compelled to read it, you’ve wasted your time. The opposite is true as well; if you’ve compelled your audience to click through to your content, but they don’t stick around and consume it, you’ve wasted your time again.
  • Writing compelling content–namely, content that drives clicks–is tricky. Content saturation is at an all-time high, and even click bait has begun to lose its effect. Your headline must have pull, and your first few sentences must immediately engage. The best headlines create a sense of urgency, invoke strong emotion (positive emotion performs better, but negatively is better than neutral), and keep the value up front. Scroll up, and you’ll find a headline that does just this.
  • Now that you’ve got readers engaged keep their eyes moving down your page. A little-known secret here is to treat your blog like a landing page. This means eliminating distractions, making strategic use of white space, and keeping all elements flowing towards the ultimate goal of the page.
  • Do you want readers to download a white paper? Follow you on social? Subscribe to your email newsletter? If you don’t show readers the goal of the page (or, even worse, you don’t know the goal of the page), they likely won’t accomplish it. Everything from bullet points to image usage to clear CTAs–more on this later–will help you accomplish this.

2. Use audience research and segmentation to ensure you’re speaking to needs

  • Marketers and writers alike often make the mistake of trying to speak to everyone. The logic goes, it seems, that if you try to appeal to 100 people, you might appeal to one. What research and experience have shown, though, is that if you aim to appeal to one person, there’s a high likelihood you’ll appeal to many. There is no substitute for polished content focused directly on one pain point when it comes to influencing conversions.
  • To do this well, you need to know two things. One, who your audience is. Two, what they want.
  • Hopefully, your audience consists of more than one person, though. If it does, there are still ways to write precisely to one person. Audience segmentation tools can break your audience down into smaller, more homogeneous groups. With these smaller groups, you can develop a stronger idea of simple wants, needs, and background information that you can translate into hyper-specific, realistic personas.
  • Ultimately, when you’re speaking to someone’s needs, getting them to convert isn’t a hard sell. It’s the natural next step.

3. Move your audience down the funnel with compelling and relevant CTAs

  • If the other steps were the cornerstones, this one is the steeple. You’ve captured your audience’s attention with a great headline and introductory paragraph. You’ve moved them down the page with easy-to-read content that solves their problems. Now, all you have to do is give your audience more of what they want.
  • Most of the time, what they want is more great content, so this is an appropriate time to offer that great whitepaper you just launched or your email newsletter tailored to this audience member’s pain point. Other times it may be a chat with a sales representative or a sample product. Luckily, you’ve done your audience research, and you know how to serve up a well-placed, genuinely valuable offering that will be a win-win for both your audience members and your marketing team.

 

Closing The Deal With Content

Once you’ve got your audience clicking through to your content and keeping their eyes on the page, getting them to convert is easy–as long as you know their needs and speak to them openly. In fact, keeping content assisted conversions high is as simple as always keeping your audience front and center, following the basic tenets of quality copywriting, and ensuring that readers always have an important next step they can take to engage further with your brand. So are you ready to write killer content delivers better conversions?

Advanced-seo-search-practises

A Detailed Guide to Advanced Search for SEO

First things first, Google gets as much as about 78% of worldwide search volume, which makes it the biggest source of organic traffic. Perhaps so much so that you wouldn’t even want to bother with another search engine in most cases.

However, over the past few years, Google has gotten extremely stringent with SEO. If you’re aware of the recent SEO trends, you likely know that Google is penalizing sites with shady SEO practices more aggressively than ever before.

This certainly calls for some quality and well-thought-out SEO strategies, as those typical SEO tools are no longer going to cut it. So without further ado, let’s walk you through some highly advanced search operators that may turn out to be extremely useful in coming up with sophisticated SEO strategies that are both safe and efficient.

Advanced Search Operators

Allinanchor: This search operator is going to pull up all pages that are linking out to sites using a particular anchor text. For example, “all in anchor: Best SEO Company” is going to return pages that are linking out to sites using the words “best SEO company” as the anchor text.

Allintext: This is something you can use to find pages that contain particular words in their text. For instance, searching for “allintext: SEO checklist” is going to get you results that include the words “SEO” and “list.”

Allintitle: Similar to the above one, this search operator would return pages that have particular words in their title.

Allinurl: This will help you find URLs containing particular words.

Author: Google will only show you results from Google Groups that are newsgroup articles written by the author you’re searching for.

Define: This search operator is similar to the above one but would help you get definitions for what you’re searching for.

Intext: This is related to “allintext,” but has a slightly different use. For example, if you search for “Rand Fishkin intext: SEO” (without the quotes), then you would get results that mention SEO in the text, but “Rand” and “Fishkin” may not necessarily be referred to in the text.

Intitle: Similar to the above search operator, this helps you find results with specific words in the title, while the other words that you do not put after the search operator may be mentioned anywhere in the article.

Site: This search operator would allow you to restrict the search results to only the site you put after it. Example: “SEO tips site:getplusfollowers.com” (without the quotes) would only get you results that talk about social media tips from getplusfollowers.com.

Inurl: It works the same way as intext and intitle do, pulling up results that contain particular words in the URL while the other words that are not put after the search operator can be anywhere in the article.

Link: This search operator will only return all pages that link to a particular site. However, if you’re trying to find the external links to a site, you can use the “minus” search operator along with the “link” one.

For example, if you search for “link:google.com -site:google.com” (without the quotes), you would only get external pages linking to google.com, and not the ones from Google’s site.

Finding Link Building Opportunities

The beauty of these search operators is that they make it incredibly easier and efficient to find great link building opportunities, which can otherwise be very time-consuming and a downright tedious task. The infographic talks in great detail about how you can go about using these search operators to find link building opportunities.

A-Detailed-Guide-On-Advanced-Search-Operators-For-SEO-Link-Building

 

Contributed by:

Wildfire SEO and Internet Marketing

Kelowna, Vancouver, Calgary

Phone: 250-575-1527

info@wildfireseomarketing.com

essential features for websites

53 Essential Website Features for Local Business Owners

A successful business website is not just about great products and services. Many local websites only fail to attract customers because of subtle design flaws that can go unnoticed by an untrained eye. While generic web designing best practices work as a good starting point, to stand out from the crowd, your local business site needs some extra fine tunings.

I work for WebAlive, a web design company and we recently published an infographic that shows 53 essential features for local business websites. I think you’ll find this infographic to be a useful guide for designing or improving the site of your own.

The infographic begins with the crucial advice of having a cc TLD domain for your local business. Then it gives an outline of a conversion friendly homepage, providing a complete list of elements that it should have. Next, it suggests a page by page structure of the whole site, mentioning important elements that those pages should contain.

Apart from the design elements, the infographic goes into some of the technical aspects which will help in SEO and improve your site’s performance. These include the advice of including the Google search console and LocalBusiness schema – a crucial thing that most of the local business sites ignore. It also warns against some of the common bad practices that you should avoid.

Take a look at the infographic below to improve your local business website.

Kelowna-Local-business-website-features-infographic

 

Contributed By: Aaron Gruenke foremost SEO , Website design and Internet marketing expert.

seo brand name calgary

Tips To Optimize The Search Results Of Your Brand Name

Most of SEO experts focus on the keywords that match the industry or brand to get organic search results. This way you will have to depend on the online users who have searched for the products or services you are offering without knowing your brand.

But then, what about the people who know you and your brand? For these people, you will need to come up with search results that support your brand and can help in more conversion rates. Such branded search results should focus on certain features:

seo calgary

Effective headline with description – The headline and description should provide clear and precise information about the brand.

Sitelinks – There you will find sub-sections which give you a brief idea about the internal pages in the website.

Use of Google Knowledge Graph – If you search for a particular brand, you will find on the right side of the search pages a knowledge graph which offers you company information including the address, a map, opening times, reviews, etc. This has been made available by the use of the Google Knowledge Graph.

Other results – Just after the brand website, you will find some search results for the brand linked with different social media platforms.

If you look at the bigger picture, you will understand that all this information helps to offer a better idea about your brand and establish authority in the industry.

So keeping these features in mind, here I am with some amazing ways to improve your brand visibility. 

Mention brand name

First of all, you have to be sure to mention the brand name on every web page of your website. This will help to link the pages with the homepage. Another important step you need to take is to optimize the brand marketing calgarytitle tags and meta description with your brand name and company information.

Site links that are expanded

Everyone wants the site links to be bigger but, as it is an automated process based on the user queries, it is not possible to change it. So the only thing you can do is optimize the site navigation and write a better title and meta descriptions for each and every one.  

Based on the search queries of your brand, Google will decide whether it is important to offer expanded site links to your website. The chances of getting expanded site links increases if you have more branded search traffic. So to get such traffic, it would be better to concentrate on content marketing strategies.

Social media profiles

Whenever the user makes a branded search query, chances are greater that your social media profiles may appear in the results. So it would be advisable that you provide as much information as possible on your social media accounts. Now make sure to link all the social media profiles to the homepage of your website as well as adding links to the account from your site. 

Knowledge graph entry

 Based on the available information, especially from your site, the Knowledge graph will complete the details. You can better indicate to Google to let it know which information is more relevant and important.

Google reviews

Google reviews appear in the search results, especially on the Google Knowledge entry. So it becomes necessary for you to focus on it. You will be able to get a boost in organic traffic with the help of reviews that you have earned. Moreover, the quality and quantity of these reviews will help to decide the worth of your company.

You can request that your customers write a review for your brand, and if you find any negative ones, you can work out ways to solve it. It is recommended to have a Google My Business profile before you work getting any reviews.

Branded articles

When it comes to search result pages, the top results are composed of the website and social media profile results. Often times, the chances are greater that there will be some space left for other brands on the first search results page. This area can be taken over by irrelevant information. Therefore, try to fill it with positive results belonging to you.

You can easily achieve it through articles including interviews, press releases or other sources that can help you promote your brand.

Link to your favorite results

If you want to boost the position of individual search results, then build links to those results. With more inbound links pointing towards these results, the ones on the second pages and beyond will also get a boost. You can even come up with links for the important pages on the website.

By taking these steps, you will be able to improve the search result position of your brand and the searches related to your brand name will show up in the higher positions on the Google. Moreover, better rankings on the search pages will help you get more click-through rates as well as improved conversions.

Contributed By:

Wildfire SEO and Internet Marketing

Kelowna, Vancouver, Calgary

info@wildfireseomarketing.com

Phone 250-575-1527

common SEO mistakes

How Not to Do SEO in 2017: On and Off-page Insights

 

When establishing an SEO strategy, many ask themselves whether to put more focus on off- or on-page, when in fact, they are both crucial for success. They represent two completely different sides of one fence in terms of improving search engine rankings, however, they should both be equally tended to.

The only question should be – which one to focus on first. Think of it like you’re building a house: on-page SEO would represent the basis, a solid foundation on which you will build the rest, that is, off-page SEO. Occasionally, you will have to go back to the foundation and do some maintenance, but most of all you need to make sure you are constantly balancing between the two. Ultimately, you’ll help make your website bilingual, meaning it will be both user and search engine optimized.

Inspired by the latest February algorithm update many were shaken by, we’ve decided to list top SEO don’ts you should steer away from in 2017.

Common SEO Mistakes 2017

On-page SEO

Long Titles and H1 Tags

With Google’s mobile-first policy, it’s important to note that long titles get cut on smaller screens and penalize your CTR. Also, if you include too many keywords in it, you can lower the impact of the primary one. When looking to rank for a particular product or service, ensure the title contains the brand and the product name, as well as that the H1 tags include product reference to improve identification.

Indexable Pages for Individual Products

Letting Google index all product declinations can lead to penalization. With this in mind, we propose a system of doorway pages. This page would be the one ranked for the product page, but avoid linking to doorway pages which are not related semantically. Still, ensure they use Follow, as they can drive some link juice to close semantic-related pages.

Not Migrating to HTTPS

As SSL certificate stands as a proof that your website is secure, you might experience a drop in traffic if you remain in HTTP. During the process of migration, set aside the time to clean up the website as you are going to do a lot of 301s. So, if you have many old redirections, check to see whether Google fetches them; if not, feel free to delete them or block with the robots.txt. For more detailed explanation on HTTP to HTTPS migration, check out the Search Engine Land guide.

Cloaking

With search engines becoming smarter by the day, they can easily detect those who are developing two types of content on their websites: one for search engine and one for visitors. Cloaking basically means showing software generated content and ads to visitors, while hiding all the negative sides, only showing them to search engines. Nowadays, these double standards are instantly assigned poor rankings. 

Duplicate Content

Although most marketers are aware of the fact that duplicate content leads to instant penalization, there are still those who include it in their practices. For many years, marketing experts have debated on the definition of duplicate content, and Google defines it as substantive blocks of content within or across domains that either completely match or are appreciable similar.

Off-page SEO

Link Building

Although link building is a technique some marketers frown upon, if done properly and in accordance with Google guidelines, it can be the most reliable tool for all your SEO efforts. It is a well-known fact that inbound links play an important part in rankings and are a major ranking signal. In case the agency you are working with doesn’t provide link building, there are numerous services like SEO Reseller Hub that offer third party solutions in form of a white label agreement.

Supernatural Linking and Exact Match Anchors

If it happens that you get between 100 and 600 referring domains on a competitive query, chances are these links did not come naturally. The same goes for exact match anchors – it is highly improbable that one page receives them for a specific product or services you offer. Luckily, you can take advantage of SEO tools like Majestic or Ahrefs to monitor the quality of your links as well as anchor phrases.

Broken Links

Over time, it is only natural for a website to accumulate a few broken links here and there (but a few). Put yourself in Google’s shoes: which page would you feel like it is more up-to-date: the one with 10 broken links, or the one that has none? Other websites die, migrate or restructure, making your links disappear, so we advise using Google Webmaster Tools at least once or twice a year to detect broken links and correct them.  

Bottom Line

With change being the only constant in the SEO world, marketers need to learn to adjust to these endless alternations. Most search engine algorithm updates come unexpectedly, and to stay two steps ahead, you have to look in the past. Check out what Google has previously penalized, as this will give you an insight into what it will target next. Remember: for top results, you need to balance both on- and off-page optimization.

Contributed By:

Wildfire Seo and Internet Marketing

Kelowna, Calgary, Vancouver

 Phone 250-575-1527

seo myths kelowna

The 3 Biggest SEO Myths: Is SEO Really Dead?

Search Engine Optimization (SEO) is a changing landscape. The methods that were common practice and effective only 2-3 years ago are now probably a sure-fire way to destroy your website.

Google innovates and changes their algorithms so often because they want the best possible experience for their users. And we have to keep testing and adapting to keep up with these changes. But since you don’t need any real qualification or certification to be an SEO professional, anyone can claim to be an expert and make claims on what methods the algorithms are currently responding to the most.

That is how SEO myths are born. Of course, Google does nothing to condone or condemn these because they don’t want anyone to manipulate rankings in their search engine. In fact, it is safe to argue that they further propagate the myths, to keep people distracted, confused and overwhelmed, so as to dissuade them from even attempting SEO.

So what exactly are these myths? Well, there are dozens but in this article, we’re going to talk about the 3 biggest ones that you have probably heard or read somewhere.

 

Myth #1: SEO Is Dead

You’re likely to hear this from 2 kinds of search engine optimization professionals or “experts”: one who has been in the industry for several years and one who has been trying to get into digital marketing with a focus on SEO. They both have one thing in common: failure. They failed to either completely understand SEO, to develop the skill of actually being able to move websites in the search rankings for profitable keywords or to monetize SEO. Either way, the outcome was that they gave up and are convinced that SEO is dead and it’s going to be “all Ads in the future”.

SEO is very much alive. It is a living breathing beast that is always changing and if you want to be successful in it and have stable, safe and long-term rankings, you need to constantly innovate, have mastermind groups and push the boundaries. There’s no room for people who have a habit of putting up an Ad on Tuesday and expecting calls on Wednesday.

 

Myth #2: Social Media Activity Boosts Your Rankings on Google

Social media is great for business. As far as SEO is concerned, seeing links between your website and social media sites is Google’s way of knowing that your business is interacting with people and active in the community, not just a dormant website.

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But it does NOT rank your website. In fact, it does not even significantly contribute towards it. A link from Facebook or Twitter to your website is worth extremely little. Why? Think about it, Google wants websites at the top that are experts in the field that the user is searching information for. Experts are generally people who are highly regarded and endorsed by several other professionals in the same industry. In the world of the Internet, a link is an endorsement. Anyone can post a link on Facebook or Twitter. There are no minimum criteria, except for having an account. As such, there’s no credibility and no reason for Google to give any value to that link.

 

Myth #3: There Are Over 200 Factors For SEO

You have probably read this somewhere or heard it when someone was trying to sell you their services (“It’s good for your SEO”). Perhaps, technically this is not a myth. There may well be over 200 factors that Google’s algorithm takes into consideration when assessing a website’s quality and rank. But when one ranks websites consistently by just focusing on 5-6 factors at most, one starts to wonder how important the other 194 really are.

The most common place you’re going to hear this is from people who are selling a service or a software and want to use the promise of a Google boost, to boost their sales. So next time someone tells you that you need to do what they’re saying because it’s good for your Google rankings, ask them where they rank.

 

Contributed by: Aaron Gruenke SEO Specialist, internet marketer and author.