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Things-to-Be-Checked-Before-Hiring-a-Website-Design-Company

Things to do before choosing a web design company

Choosing the perfect web design company to represent your business is one of the most difficult decisions, as the success of your company depends on it. You want to hire someone who respects your vision and can turn your dream into a reality.

However, you need to finalize a clear set of objectives for your website before sitting down with an agency to discuss the details. List down your site’s goal, the type of audience it is meant for and the general idea of the site. Then, it is time to start looking for an agency. Ask colleagues or business associates for a referral, look at advertisements and search online to find potential candidates. Your initial list may seem a bit too long but don’t panic. Trim down the list by determining what qualities are essential to you. The guideline explains the process step-by-step so that you can find a suitable firm your site.

Startup Investment:

First and foremost, you need to decide on the amount that you are willing to spend. The aim is to find a suitable firm, with a significant amount of experience and a capable staff that can make things work within your budget. There are numerous fantastic web design companies with incredible customer feedback and immaculate portfolios out there. You just have to filter that list to find one that also fits your budget. That is why you need to settle on an amount first but remain open to being flexible with it. You don’t want to miss a fantastic offer just because it is a little over your initial investment plans.

You will come across many companies offering to complete your task at cheap rates. As tempting as this offer might seem don’t settle for it just yet, remember that cheap rates often mean standard work quality. They might use a cookie-cutter template or outsource your project to a third party.

Another thing that you need to watch out for is whether you get what you pay for. Is the company offering web development and design or is it just offering to design your website? Make sure you understand the terms of the agreement.

best-kelowna-web-design-company

Portfolio

If a web design company does not have a portfolio, avoid it. It means that they lack in experience and have not had much of clientele. While accessing a portfolio of a potential firm, keep the following points in mind:

  • Do all the designs in the portfolio look similar or are they different. You don’t want to end up with a monotonous design that lacks creativity.
  • Individually evaluate the showcased sites. How long does it take for the website to load? Are there interactive components present in the design?
  • How well do the sites rank on search engines?
  • What is the site’s view across pcs, androids and iOS based devices?Are the designs user-friendly? How well will they enhance the UX?
  • Do the designs appear professional?
  • Does the company have experience with your niche?
  • Will they be capable of developing the design that’s in your mind?

Feedback And Reviews

To narrow down your list of candidates, do a bit of research on the company. Read online reviews, testimonials and client feedbacks. Reach out to the previous clients of the company. Their experience with the agency can help shape your opinion. Ask:

  • Whether they would recommend working with this agency?
  • Was the agency’s work up to the mark?
  • Was the company interactive and pleasing to work with?
  • Were there any complaints either with the company’s behaviour or work?
  • Were they professional?
  • This input is worthwhile. It will help you evaluate the web design company in a different light.

Competence

By now, your list must have narrowed down to a few potential candidates. Arrange a meeting with the remaining companies on your list to get to know them better. Find out whether they understand your industry. You don’t want to hire someone who does not have any insight about your niche. Will they be outsourcing your project or do they have competent in-house staff? Meet with the person who will be designing your website; direct contact with them is imperative. Test their knowledge by asking them questions related to HTML code, interactive designs, SEO optimisation, design interface across different devices, etc. to be sure that they possess the required expertise to handle the task at hand.

Make sure that you will be given access to the content management system so that you can alter or modify the content according to your will. You will also need access to install plugins for getting certain functionalities for your website such as Image Slider, Block Extension, Product Questions, Magento Review Reminder, etc. for a premium user experience for your visitors.

Communication

Communication is essential! Avoid any company that shows a lack of interest in you, since you don’t want to be stuck working with a firm that doesn’t give you the importance that you deserve. Choose a web design company that is always at your disposal. A company that is always there for its clients is a company that you can trust. It is important to be in direct contact with the people designing your website. Being face to face with them provides for better communication and less chance for a mistake. Be clear about your goals and ideas so they can do their job well.

Conclusion

It is important that a website is created that represents your brand image, so take your time accessing the agency. Weigh out the pro and cons before coming to any final decisions. Selecting the right fit for you is not an easy task and requires time and patience, but if done right, it can save you a lot of time, money and headaches.

 

Contributed by: Aaron Gruenke author and foremost expert in Web design and SEO.

WILDFIRE SEO AND INTERNET MARKETING

720 McClure Rd.
Kelowna, BC.
V1W-1M3

Phone: 250.575.1527
info@wildfireseomarketing.com
www.wildfireseomarketing.com

website navigation techniques

10 Website Navigation Techniques for 2017

The web designing and developing is engulfed with the latest techniques that are crafted to the challenging scenarios. In 2017, the previously discovered techniques are molded according to the recent challenges, whereas the creative designers keep on producing innovative features. In this post, I have discussed some of the good techniques that may help you improve your website navigation.

  1. Add a fixed scrolling nav-bars
    The core purpose of adding navigation is to create ease for the end users to commute from one point to a web page to another. Add the navigation menu and keep it fixed for scrolling down the page. It will allow the users to keep an eye on the products and categories, regardless of the web page, they are browsing. It is quite challenging for the mobile users to scroll down, read through the text of a landing page, and keep in mind the category they are in. They are unable to view the nav bar on the product pages on the small screens of their mobile devices.
  2. Mega menus
    Selecting a style of menu for your website depends on the products and services you offer. The mega menu style is quite famous and recommended the most of a news-sharing blog, online magazine, or multi-niche educational hub. Incorporate mega menus on your website if you need to replace the regular menus that expand vertically and distort the view. This technique is quite useful for websites that readily shares informative articles and want the readers to take notice of it.
  3. Universal navigation
    Universal navigation is a form of fixed nav bar that exhibits other products or services the products has to offer. For example, a company that deals with multiple brands and has to promote them equally. With celestial navigation, they can put forth all the brands that belong to their company so that it appears on every page a user visits. The addition of celestial navigation proves fruitful for the eCommerce websites that are dealing with a mega network, and want to attract users to every portion of its website. They need to place such navigation, on every page so that users get to know about all the brands, and consider visiting them too.
  4. Vertical sliding navigation
    The vertical sliding navigation technique is a bit similar to the current vertical tabs, but this works well when perfectly applied. It is suggested to try it only if you decide to go with a full-screen design solution. Coding for a vertical navigation from zero is difficult. And, it is quite challenging for developers to incorporate it into a mobile responsive design. Most of the merchants are not interested in trying things that are complex as it takes more developer’s time and expense. But, being a demanding trend, you can try it for an extended charm and beauty of your website that looks different and attractive than others.Website-navigation-Kelowna
  5. Globally hidden menus
    The globally hidden menus are significant in managing the page space productively, whereas most of the users are not entirely aware of this feature. Though the designers must know the hamburger icons that signifies menu with subcategories, due to limited user awareness, they are unlikely to add this type of menu in web design. With the increased number of mobile users and their inclination towards web surfing and online shopping, they are soon to know about the hamburger menu that’s why it is considered to be an innovative trend this year. This technique clarifies the screen by summing up the entire web pages in a single menu, and only appears when the users click or tap it.
  6. Responsive sub-nav menus
    Mobile responsive designing is a need of today. Apart from improving the user experience, it is a ranking signal that tells the search engines, how the design can entertain the users coming through different devices. The responsive sub nav menu technique allows the users to navigate through different products, categories, and CMS pages through an easy to click the drop-down menu.
  7. Appealing Carousels
    The addition of carousels to the home or category page is a useful technique to let the visitors know the latest products, posts, and promotional offers. The appealing carousels offer a bird’s eye view to the users so that they can quickly go through the latest addition to the websites. This feature is becoming mandatory for blogs or websites that are frequently updated with discount offers, new arrivals, and recent news.
  8. Create a table of content
    Most of the educational websites and blogs tend to showcase maximum information on a page. The user may find it hard to know different sections or chapters on a single page. They may not be interested in the starting chapters and would like to just to a topic they need the most. With the help of a table of contents, they can easily navigate through the variety of topics with a single click. Web designs need to consider applying this technique in long articles to facilitate the users in understanding the structure and depth of the content on that particular page.
  9. All-caps Calls to Action
    The goal of every website it to navigate the users to the calls to action, it could be a sign-up, register, subscribe or any text. Keeping the text all-caps is an innovative technique for such buttons correctly if they are placed in either corner of the web page. The users focus the centre or left side of a web page, so if you need to highlight a call to action button on the right corner, it is to capitalize all the text. It is adequate for navigation.
  10. Single-page navigation dots
    Gone are the days when businesses used to create multiple pages and required the users to visit each of them separate to know about the entire website. The small businesses and web applications are turning towards a single page layout, where information is provided at the user scrolls down. To further ignite the navigation, designers can inculcate infuse dots for each page view so that users can easily navigate through the content. It allows the users to find any of the page sections with clicking a dot.

Conclusion

The trends and techniques in the field of web designing tend to change rapidly. The primary cause of subtle change is the result of the increase mobile usage, internet of things, and the awareness among users. These factors are compelling the designers to come up with innovative and result-oriented techniques to create ease and comfort for the end users in navigating a website. The above techniques seem to be quite impressive and may prove helpful for your business website too.

essential features for websites

53 Essential Website Features for Local Business Owners

A successful business website is not just about great products and services. Many local websites only fail to attract customers because of subtle design flaws that can go unnoticed by an untrained eye. While generic web designing best practices work as a good starting point, to stand out from the crowd, your local business site needs some extra fine tunings.

I work for WebAlive, a web design company and we recently published an infographic that shows 53 essential features for local business websites. I think you’ll find this infographic to be a useful guide for designing or improving the site of your own.

The infographic begins with the crucial advice of having a cc TLD domain for your local business. Then it gives an outline of a conversion friendly homepage, providing a complete list of elements that it should have. Next, it suggests a page by page structure of the whole site, mentioning important elements that those pages should contain.

Apart from the design elements, the infographic goes into some of the technical aspects which will help in SEO and improve your site’s performance. These include the advice of including the Google search console and LocalBusiness schema – a crucial thing that most of the local business sites ignore. It also warns against some of the common bad practices that you should avoid.

Take a look at the infographic below to improve your local business website.

Kelowna-Local-business-website-features-infographic

 

Contributed By: Aaron Gruenke foremost SEO , Website design and Internet marketing expert.