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digital signage for branding

Secrets of using display boards in brand marketing

The marketing realm is always on a constant journey to better brand awareness strategies. From word of mouth referrals to print media and now digital marketing, the corporate world has come a long way in reaching out to the audience. In the recent days, brands have embraced the use of display boards. Yours should be no exception. However, merely using these boards will not get you the conversations you require. You need to know how to take advantage of them. What are some of the best-kept secrets of using display boards in brand marketing?

Sell your brand at fairs and exhibitions

Pitching an exhibition at trade fairs using display boards is one captivating way of gaining traction and promoting your brand. Just book a booth in a local or international trade fair and say it loud with display board presentations. Display your logo printings, your company’s vision, and the various information regarding your brand; what makes you stand out as a brand? You must be able to capture this in the display.

One distinct advantage you will have is that such exhibitions normally have people from varied backgrounds. When impressed, they can take messages of your brand to distant places you might never have reached through your marketing strategies.

digital signage to promote brand

Using Display boards in details

The other available option is taking advantage of display boards in retail stores. It is an easier way of enhancing the customer experience while at your store. Quality graphics and motion pictures have always had impacts in consumer choices. That has not changed. Places like hotels, fast food centers, and shopping outlets are great arenas for staging such displays. Even in doing this, your ultimate aim should be to stand out from the rest. To do this, you need to;

Keep fresh the display boards fresh

Have something new for the customers each moment. You can promote your brand using different messages. Capture those messages in separate displays. Customers always want to know more and giving them fresh contents through the display boards satisfies that curiosity.

Capture real-time changes

The burning thirst for news is one that is hardly quenched. Customers appreciate new trend and real-time news from various sources. Through digital signage screen, you can capture information related to your niche. Customers want to be informed even as they carry out their shopping. In the long-term, you will be able to establish a strong bond through such avenues.

Capitalize on Brand offers and discounts

There is no better place to announce fabulous offers and discounts than on display boards. Is there a special discount or holiday gift hamper? Use the display boards in your store to capture this. It shouldn’t sound so promotional least it raises unnecessary suspicion. This can mainly work when introducing new products.

Conclusion

The marketing industry has consistently gone through revolutionary brand awareness strategies. Display boards are currently in the spotlight, and the best you can do is to take advantage of them. This guide gives you the right footing into that.

 

Contributed by:

Wildfire SEO and Internet Marketing
Kelowna BC
Phone 250-575-1527
info@wildfireseomarketing.com 
www.wildfireseomarketing.com

seo brand name calgary

Tips To Optimize The Search Results Of Your Brand Name

Most of SEO experts focus on the keywords that match the industry or brand to get organic search results. This way you will have to depend on the online users who have searched for the products or services you are offering without knowing your brand.

But then, what about the people who know you and your brand? For these people, you will need to come up with search results that support your brand and can help in more conversion rates. Such branded search results should focus on certain features:

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Effective headline with description – The headline and description should provide clear and precise information about the brand.

Sitelinks – There you will find sub-sections which give you a brief idea about the internal pages in the website.

Use of Google Knowledge Graph – If you search for a particular brand, you will find on the right side of the search pages a knowledge graph which offers you company information including the address, a map, opening times, reviews, etc. This has been made available by the use of the Google Knowledge Graph.

Other results – Just after the brand website, you will find some search results for the brand linked with different social media platforms.

If you look at the bigger picture, you will understand that all this information helps to offer a better idea about your brand and establish authority in the industry.

So keeping these features in mind, here I am with some amazing ways to improve your brand visibility. 

Mention brand name

First of all, you have to be sure to mention the brand name on every web page of your website. This will help to link the pages with the homepage. Another important step you need to take is to optimize the brand marketing calgarytitle tags and meta description with your brand name and company information.

Site links that are expanded

Everyone wants the site links to be bigger but, as it is an automated process based on the user queries, it is not possible to change it. So the only thing you can do is optimize the site navigation and write a better title and meta descriptions for each and every one.  

Based on the search queries of your brand, Google will decide whether it is important to offer expanded site links to your website. The chances of getting expanded site links increases if you have more branded search traffic. So to get such traffic, it would be better to concentrate on content marketing strategies.

Social media profiles

Whenever the user makes a branded search query, chances are greater that your social media profiles may appear in the results. So it would be advisable that you provide as much information as possible on your social media accounts. Now make sure to link all the social media profiles to the homepage of your website as well as adding links to the account from your site. 

Knowledge graph entry

 Based on the available information, especially from your site, the Knowledge graph will complete the details. You can better indicate to Google to let it know which information is more relevant and important.

Google reviews

Google reviews appear in the search results, especially on the Google Knowledge entry. So it becomes necessary for you to focus on it. You will be able to get a boost in organic traffic with the help of reviews that you have earned. Moreover, the quality and quantity of these reviews will help to decide the worth of your company.

You can request that your customers write a review for your brand, and if you find any negative ones, you can work out ways to solve it. It is recommended to have a Google My Business profile before you work getting any reviews.

Branded articles

When it comes to search result pages, the top results are composed of the website and social media profile results. Often times, the chances are greater that there will be some space left for other brands on the first search results page. This area can be taken over by irrelevant information. Therefore, try to fill it with positive results belonging to you.

You can easily achieve it through articles including interviews, press releases or other sources that can help you promote your brand.

Link to your favorite results

If you want to boost the position of individual search results, then build links to those results. With more inbound links pointing towards these results, the ones on the second pages and beyond will also get a boost. You can even come up with links for the important pages on the website.

By taking these steps, you will be able to improve the search result position of your brand and the searches related to your brand name will show up in the higher positions on the Google. Moreover, better rankings on the search pages will help you get more click-through rates as well as improved conversions.

Contributed By:

Wildfire SEO and Internet Marketing

Kelowna, Vancouver, Calgary

info@wildfireseomarketing.com

Phone 250-575-1527