why your business needs SEO

Why Your Business Needs SEO?

You might have already heard it before, but it cannot be stressed enough how important the Search Engine Optimization or SEO is in today’s digital business landscape. Now that more and more people are using the internet to look for the products and services they need, there is no more perfect time than today to build a website for your business and make it visible on the web.

In order to understand why SEO is a must, it is important to understand how it works first. SEO, according to Search Engine Land, is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO services Calgary AB

Although there might be other ways to attract organic traffic to your website, such as sharing your blog post on social media, and search marketing tactics like pay-per-click advertising, SEO remains to be the most cost effective driver of organic reach today.

By working on the on-page details like keywords, title tags, meta description, and off-page factors link building and social media, SEO can certainly make a website improve its visibility on the web if executed properly.

If you are still in doubt about the advantages of SEO in your business, then check this infographic from Harris Myers. We summarized its content below to help you understand why SEO should be part of your overall marketing strategy today:

  1. 93% of today’s online consumers use a search engine to look for products and services online.

  2. Marketers rate SEO as a more cost-effective medium than traditional advertising models

  3. It produces highquality website traffic that converts into leads and sales

  4. Most businesses, regardless of its size, has started doing it today.

  5. It reaches out to mobile market

  6. Its ever-dynamic nature provides new business opportunities from time to time.


Contributed by: Wildfire SEO and Internet Marketing


How Facebook Ads Can Make Your Small Business Successful


Are you planning to adopt a Facebook advertising campaign for your small business?

Before you get started, there are certain things you need to consider. The first thing is setting the objectives and goals of advertising on Facebook. Are you looking to generate more traffic to your website, increase brand exposure, get more leads, or simply get more fans to like your business page?

Today, Facebook boasts more than 400 million users and this number is growing each day. Facebook ads platform is worth exploring; the tool allows you to place your ads in the right sidebar of the Facebook pages and profiles. Once you have chosen your goal, you can then begin developing a successful social media marketing strategy. Like many other things, setting up and running a successful Facebook ads campaign is not an easy task.


Here are a few steps and tips to consider as you create your Facebook advertising campaign:


This is the first step – choosing the destination for your ads. The destination is the landing page visited by the people after clicking on your ad. It can be a specific post, your website, your company page, event, or application. The application destination is only relevant if you have created a custom application for your business on Facebook.


Next, you simply choose what you want to promote. You can promote your company page, a specific post, a new ad about your company, or stories about friends liking your page. If your goal is to generate new likes and traffic to your page, then choose to promote your page or a specific post on the page. If your goal is to drive traffic to your website or get new leads then choosing a landing page on your website will be the best way to achieve these results.


What People Will See

This is the third step in your setup process – choosing what type of ad your audience will see. Following are the options for your ad creative based on what you decide to promote:

A new ad about your page, stories about friends liking your page, a post on your page, external URL, etc.

If you decide to make your own ad, you need to have the following materials: headline, text, and image. In order to create the most successful ad, I suggest creating a few variations of the ad to test out your messaging and images to develop.

Choosing An Audience

Choosing the target audience for your ad campaign is extremely important to determining the success of your campaign. If you develop an audience that is too broad, we’ve found that your ads are rarely shown. It is usually best to set up very targeted ad groups to achieve the best results, the more specific the audience, the better you can tailor your advertising message.


Campaign and Budget

After your ad and audience are finalized the last steps are to name the campaign, set the budget, and schedule the campaign. We suggest choosing the Cost Per Click (CPC) option for pricing, so you only get charged when people click on the ads.

Pro Tips

To copy an existing ad simply click on the name of the ad and click on “create a similar ad” at the bottom of the ad preview.

Set up weekly performance monitoring to see which ads are doing the best. Use this information to pause weak ads, or to develop better ads.

Don’t be afraid to experiment with new ad variations or your target audience.

If you are running ads to promote your page or posts, then check out the Insights tab on your company page to see just how many new likes or activities are from your sponsored ads.


Contributed by: Aaron Gruenke foremost SEO and Social Media expert at Wildfire SEO and Internet Marketing  250-575-1527

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The 3 Biggest SEO Myths: Is SEO Really Dead?

Search Engine Optimization (SEO) is a changing landscape. The methods that were common practice and effective only 2-3 years ago are now probably a sure-fire way to destroy your website.

Google innovates and changes their algorithms so often because they want the best possible experience for their users. And we have to keep testing and adapting to keep up with these changes. But since you don’t need any real qualification or certification to be an SEO professional, anyone can claim to be an expert and make claims on what methods the algorithms are currently responding to the most.

That is how SEO myths are born. Of course, Google does nothing to condone or condemn these because they don’t want anyone to manipulate rankings in their search engine. In fact, it is safe to argue that they further propagate the myths, to keep people distracted, confused and overwhelmed, so as to dissuade them from even attempting SEO.

So what exactly are these myths? Well, there are dozens but in this article, we’re going to talk about the 3 biggest ones that you have probably heard or read somewhere.


Myth #1: SEO Is Dead

You’re likely to hear this from 2 kinds of search engine optimization professionals or “experts”: one who has been in the industry for several years and one who has been trying to get into digital marketing with a focus on SEO. They both have one thing in common: failure. They failed to either completely understand SEO, to develop the skill of actually being able to move websites in the search rankings for profitable keywords or to monetize SEO. Either way, the outcome was that they gave up and are convinced that SEO is dead and it’s going to be “all Ads in the future”.

SEO is very much alive. It is a living breathing beast that is always changing and if you want to be successful in it and have stable, safe and long-term rankings, you need to constantly innovate, have mastermind groups and push the boundaries. There’s no room for people who have a habit of putting up an Ad on Tuesday and expecting calls on Wednesday.


Myth #2: Social Media Activity Boosts Your Rankings on Google

Social media is great for business. As far as SEO is concerned, seeing links between your website and social media sites is Google’s way of knowing that your business is interacting with people and active in the community, not just a dormant website.

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But it does NOT rank your website. In fact, it does not even significantly contribute towards it. A link from Facebook or Twitter to your website is worth extremely little. Why? Think about it, Google wants websites at the top that are experts in the field that the user is searching information for. Experts are generally people who are highly regarded and endorsed by several other professionals in the same industry. In the world of the Internet, a link is an endorsement. Anyone can post a link on Facebook or Twitter. There are no minimum criteria, except for having an account. As such, there’s no credibility and no reason for Google to give any value to that link.


Myth #3: There Are Over 200 Factors For SEO

You have probably read this somewhere or heard it when someone was trying to sell you their services (“It’s good for your SEO”). Perhaps, technically this is not a myth. There may well be over 200 factors that Google’s algorithm takes into consideration when assessing a website’s quality and rank. But when one ranks websites consistently by just focusing on 5-6 factors at most, one starts to wonder how important the other 194 really are.

The most common place you’re going to hear this is from people who are selling a service or a software and want to use the promise of a Google boost, to boost their sales. So next time someone tells you that you need to do what they’re saying because it’s good for your Google rankings, ask them where they rank.


Contributed by: Aaron Gruenke SEO Specialist, internet marketer and author.

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