The Importance of SEO to Car Accident Lawyers

With all of the competition out there, it’s easy to see why so many car accident attorneys are having problems in the workplace and it’s even more prevalent on the world wide web. In our experience, a city like Calgary, Alberta seems to have so many car accident lawyers all battling to get clients offline and online. In this case, how is it possible for you to stand out above the rest?

The answer, my friend, is (SEO), otherwise known as search engine optimization, this is the way to assist your law firm in becoming one of the most sought-after company’s online. Increasing your search engine rankings and grabbing the attention of potential clients. It’s been proven to work much better and will get you clients before your competitors have a chance to.


Why is SEO an Important Tool for Car Accident Attorneys to Have?

By having SEO services your law firm’s website will gain more attention on Google and various other search engines, allowing your potential clients to locate your site more easily. With so many people trying to find reliable legal advice online, you’ll be able to provide them with excellent legal representation when they can be directed to your website.

Aside from this, there are also many benefits associated with SEO.

Heightened Awareness of Brand.

When you’ve high search engine rankings, your website will pop up before any others get a chance to. This method of brand recognition pays off in the long run, especially when they’re browsing various sites and comparing them to one another. After all, how can they get you to represent them without knowing your law firm?

Has a Lower Cost

SEO services are tremendously cheaper than other marketing techniques, especially those involving the media. Even though SEO can take some time in the beginning, but in the grand scheme of things it pays to be patient. Those surfing the web using Google and various search engines for legal services are genuinely interested in your law firm – you only need to invite them into the virtual front door.

Tremendous Return On Investment

Low priced SEO services will give you the ability to achieve a more attractive ROI on your marketing funds. The more people who utilize your search engine along with being the highest on the list of search engine results is specially developed to generate more potential clients for you. In the long run, it creates a more significant amount of revenue at a low cost.

Does improved search engine results attract more clients?

The primary objective with SEO is to produce a higher search ranking. However, it does not stop there. The rankings are just a small part of the puzzle to bring in higher amounts of clients to your car accident law firm.

The result of having good search engine rankings is attracting more people to your personal site. With just the right keywords, browsers are directed to your company’s website. However, if you have low rankings – or are not located on the first page – you won’t get the kind of traffic you’re hoping for.

Traffic generated through SEO are actual customers who’re willing to pay for services and are searching for your company, not vice versa. These web browsers are explicitly looking for a car accident attorney when visiting your site and have been motivated to reach out to you. After they make the ultimate decision to contact you, it is a future client who’ll possibly come to you with their legal matters.

Are there SEO strategies which are better to use for car accident lawyers?

Just knowing the SEO advantages isn’t going the only thing that needs to be done – you also need to be strategically inclined as well. Something that’s specifically designed to generate more clients to your growing car accident firm.

Implementing Localized SEO

Even though many companies offer online services, personal representation and legal advice have to be performed face to face which is why many web browsers turn to law firms in their local area – having someone closer to where they live, makes it more convenient for the client.

To give your client base a more attractive appearance, there are a wide variety of options for you to use, which are just a hop, skip, and jump away including local SEO.

A great way to make your firm more attractive is to include contact information, like your car accident law firm’s location and telephone number, that’s located on the homepage, as well as others pages found on your site.

For additional assistance, you’re also able to create an account with Google My Business, this way Google knows where to place you in their search results. It also sets your company on Google Maps as well, making it easier for clients to locate your car accident firm and come to the office.

Create Top Quality, Reliable Content

One way in which that’ll help your law firm stand out from the rest is by showing others you know what you’re talking about. Putting your information on the world wide web is an excellent way for you to get recognized. You can also post informational articles, blog posts, and a variety of others as well. It helps clients to get further information about your car accident firm. Making them more receptive to the firm’s services after seeing all of your knowledge.

Choose Keywords That Emphasize Your Area Of Expertise

Since your law firm specializes in car accident injury cases, it limits the number of people who’re considered to be potential clients. One way that makes your chances better is ranking for keywords. If your firm was located in Calgary Alberta, something like “Car accident lawyer in Calgary” is a great way to get started. One way to receive rankings for keywords is by posting on your personal blog and in articles which improves your strategical way of thinking and has much better results as well.

In Conclusion

In today’s world, Google and other search engines are essential tools for marketing. Without better site rankings, you won’t get the traffic necessary for helping your company to expand. The truth of the matter is, SEO is the best option for success.

 Contact Us.

Wildfire SEO and Internet Marketing

#1 3429 12St. NE. Calgary, AB. T2E 6S6

Phone: 1.888.880.5417


How to develop a marketing strategy that keeps up with the technology


It’s no secret that social media is used nowadays to create beautiful marketing masterpieces. Notable companies across the web have turned to social media to market their brand, increase sales, and grow the community surrounding their products.


The use of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others has gone mainstream. Nowadays, before news becomes news, it is being discussed on social media. The sooner you become part of the conversation, the better chances you have to influence public perception.




How do I develop a marketing strategy that is on par with latest technologies?

In the past, if a customer issued a complaint, not taking action or completely ignoring it didn’t have any effect on your bottom line because complaints couldn’t be measured. In today’s digital age, social media fosters a transparent conversation between customers and brands.

But tweeting and sharing is not enough to make your business go global. Brands should focus more on a key piece of the social media puzzle: social media management. Brands need social media management to establish brand authority and develop stellar digital marketing strategies. Otherwise they won’t be able to track and use data that is relevant to their client base.


Social media management – a fundamental aspect of your marketing strategy


Tracking keywords all on your own is the best thing you can do to locate controlled target groups in a convenient and efficient way. As you go deeper into managing social media, you’ll learn what techniques match with your business mantra, and what techniques should be avoided. Keep an eye on your core goals, and work your way to:


  • Generate leads
  • Build brand awareness with analytics
  • Track brand mentions
  • Convert prospects into customers
  • Increase ROI


Once you’ve clearly outlined the concepts mentioned above, the next step is to use the data collected to design a strategy. How often do you get notifications with mentions about your brand on Facebook or Twitter? We know that feels amazing, but did you know that many people forget to add the “@” when posting on social media?


Without the “@” you will be missing out on a lot of conversations that are directly linked to your business. To avoid that from happening, you need to hone your current approach.



Learn what works and what doesn’t when developing a marketing strategy


If you don’t pay attention to the growth of your brand, and treat it as a core performance indicator, you can’t know for sure what clicks and what doesn’t. If the goal is to gather people and keep them around, you must become their go-to guy in the field.


How do you do that? With the help of top-notch content! Marketing done successfully is all about targeting the right people and offer them the right product. The exact same thing applies to content. Praising your product and shouting out loud that it’s the best is not enough to grab their attention.


Address a problem each time you craft a piece of content, and enter the minds of your prospects to understand their core needs. But if mind-reading is not exactly your thing, use metrics and analytics to make things easier. Start by assessing the market (amount of people) and intelligence (content) active on social media. It will help you profile your prospects, so that you can ultimately have a targeted audience.




Leverage technology and use to your advantage


Begin by admitting that there’s a gap between utilization and availability. Marketers often don’t realize that some barriers don’t allow them to attain marketing technology goals. Almost all B2Cs admit that the main impediment to success for brand is lack of technological integration. Only 37% know what they’re doing.


Both the IT department of your company and your marketing team should work together; they should be in alignment and collaborate efficiently to spot needs; so that they can cater to them, and come up with a goal; and ultimately with a solution. If you’re having issues understanding how marketing is done right these days, a web agency based in London may provide you with some assistance. It’s always better to get help than end up incapable of living up to the competition.



Wildfire SEO and Internet Marketing
311  6860 Rumble St.
Burnaby, BC. V5E 1A8

Phone: 1.888.880.5417






6 Point Technical SEO Checklist for Non-Developers

Search engine optimization is the one word you hear when it comes to managing your website and gaining traffic. Is SEO really important when it comes to running an online business with a website? The answer is yes! Search engines like Google and Bing can easily crawl the websites which are structured and indexed well. Technical SEO includes all the practices which maximize the site usability for the potential customers.

An SEO audit is required to check what factors are hindering the progress of your website. This audit assesses how search engine friendly your site is, and helps you to identify the technical issues which are preventing your site’s visibility. For bloggers and non-developers with low technical skills, SEO audit is a better way to implement the changes. Optimizing all the technical issues will rectify the mistakes and improve your website chance at getting better results.


Technical-seoIn order to show the website in Search engine result pages, search engines need to be able to crawl and index your pages. Utilizing sitemaps helps to list every URL on your site by which search engines can easily crawl your site content. The other text files which help crawlers tell if they can or cannot access content are robots.txt files. Optimize them to your convenience and select which data you need to give access.

Check the pages which are indexed by search engines at that will give the number of pages which are disallowed for indexing. Review the pages and make sure that all the important resources can be crawlable.

URL Optimization

In search engines like websites with short URLs you can add explanatory content. Title tag and Meta descriptions come later with detailed information. Having unnaturally long URLs with non-ASCII characters is sure to cause the indexation problems. Do not change URLs if they are performing well irrespective of the length.

If a URL is changed it will create a 301 redirect from the new site to old site and it does not always send positive vibes to the audience. It will directly affect the rankings for a period of time. Change the URLs if your website is not performing well. Never over optimize the URLs or stuff keywords into them. It will cause more damage to your site than help.

URLs should demonstrate site structure and hierarchy to perform well. Use hyphens to separate words than underscores as Google cannot recognize underscores so it treats it as a single word.


Speed of Website

The performance of the website is the biggest ranking factor when it comes to SERPs. The website and pages in it should load fast as it is the key to retain the audience or consumers. A slow site is defiantly bad for conversions, and Google do not rank such sites to be on top even if they have great content.

There are a lot of ways to optimize and speed up a website. The pages do not load faster mainly because of the heavy images and plug-ins used. Remove all the unnecessary widgets and ads which slow down your network. Simplify the codes and keep only the necessary coding to run the site. Setting a browser’s cache increases the website speed as it remembers the pages which are frequently visited.

Duplicate Content

Google actually penalizes websites for duplicate content quality. The main reason for this issue is that having duplicate content confuses the search engines when they are trying to find relevant searches for given keyword. Having duplicate content slows down website traffic too. Take the help of Google search console to find duplicate content under Meta descriptions and title tags too. Rewrite or remove the duplicate content for every single page and image. Though the process takes very long duration it is very important to identify duplicate content and optimize it.

Mobile Friendly

With a lot of marketing and blogs shifting their base from desktop to mobile use, Google has decided to rank pages with mobile-first indexing. It means that websites will be ranked based on how compatible they are with mobile viewing. It is very important to optimize your website to responsive designs to make it mobile-friendly.

Mobile optimization involves optimizing website design, loading time of the pages, the structure of the site and the ease of access from mobiles. Simplify the website design and remove unnecessary plug-ins which are not mobile compatible. Make use of HTML instead of Flash to create special effects as flash does not run on all mobiles.

Content Optimization

An SEO audit should definitely check the content quality and optimize every page of the website. Even if the site has strong content it should be effectively optimized to drive more traffic. It should be absolutely necessary to check if the keyword is in the title as it is very important. The keyword should possibly appear once in the Meta description and first paragraph too.

The SEO audit checks if the content is unique and original first. Creative content with good ideas get ranked higher. The uploaded content should be informative, useful and relevant to the topic discussed on the page. The content should always be directed at the consumer and engage them till the end.

This SEO checklist is mostly directed at non-developers with minimum technical knowledge. With lots of analytical tools available on the internet for free, it is very much possible to optimize their websites with some effort and time.


Author’s Bio: I’m currently working as Content Manager with Web World Experts. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have the keen interest in Web Development, Web Design, Graphic Design, Web Application Development technology, etc.


Most Common SEO Mistakes to Avoid


5 Awesome tools for better and smarter SEO Campaign


There’s no doubt that raising your brand’s awareness and boosting its visibility across all media channels is not a ride in a park. Besides having a sound, meticulously planned content marketing strategy, you still need to have a well-organised team and the right set of tools that will help you manage your SEO campaign with ease. In today’s demanding marker with new tools being developed every day, it’s difficult to choose the ones that will leverage your business and give your team ability to maximize their potential. To help you make the right choice, we’ve rounded up a set of tools that will leverage your SEO campaign and help you keep your team focused and on the same page.

Google Analytics



Google Analytics is the most popular web analytics service in the world. With Google Analytics, you can do an in-depth content analysis and gain an insight into which elements on your website aren’t performing. Also, you will get to know who your audience is, how those people reached your website, what they explored. It gives you the ability to track multiple sites, monitor social networking activity and measure performance. The best part is that it enables you to allocate your budget in a  smarter way and run a specific budget increase/decrease report and understand what impact other investments have on your budget.


Haro, which stands for a help a reporter out is the most popular sourcing service which allows you and your team to find sources for a news article when you don’t know where to look or when you are searching for a first-hand experience.  While bloggers and experts use it for free, reporters pay to use this service. Reporters post ads for the type of content they need for their upcoming article. It allows you to choose most relevant topics to your company to subscribe to. The way how it works is very simple. Once you sign in and provide information about your company, you start getting emails with media opportunities. It also allows your team to run agile project management and reach invaluable information that will help them manage their campaign.


ActiveCollab is a simple yet powerful creative agency management software perfectly designed for professional teams no matter what their location is. It allows you to delegate your tasks across the team, and track their progress by using its fantastic feature called time-tracking. Also, it lets your team communicate and comment directly on their tasks. It also helps you bring clients on board and collaborate. What distinguishes it from other tools is its incredible ability to let your clients become an integral part of any project by allowing them to have a clear overview of your activities and invoice in just a few clicks. ActiveCollab starts at $25 dollars a month.


A mention is an excellent tool which gives you the opportunity to get live updates about your brand from the web and social media. Mention is an alternative to Google Alerts that help you visualize your online presence, and monitor millions of sources online in 42 languages. This enables you to react, interact, attract customers and build your brand awareness. With Mention, you can become proficient at managing digital projects and receive a daily mail informing you about aggregate of mentions from the previous day. Mention helps build relationships, generate leads and protect your reputation. Mention has a cost-free plan where you can track up to 500 mentions per month for your personal or brand name.


Buzzstream is a relationship and outreach CRM that allows you to manage and grow a large volume of outreach campaigns if used correctly. BuzzStream discovers contact information, social profiles, and site metrics for you. It enables you to prioritize the most important, influential contacts and automatically saves your emails and tweets. Also, it lets you set reminders to follow-up. BuzzStream gives your entire team one centralized database to work from which means that you’ll never lose track of a project or conversation again. Plus, you can collaborate with teammates, share notes, and keep projects organized.


Wildfire SEO and Internet Marketing

#1 3429 12St. NE. Calgary, AB. T2E 6S6

Phone: 1.888.880.5417

5 crucial steps to keep cyber threats out of your business

5 crucial steps to keep cyber threats out of your business : Are promises of cybersecurity really false?


Cyber-attacks are not a matter of “what if it does/doesn’t happen to me?”, but a matter of “When will it happen to me?” There’s no time to waste, and rather than be sorry down the road, it best to take precautionary measures ahead of time. Smart companies understand the urgency. They are aware that cyber threats are the real deal. This is the time to focus on solutions that are practical, competent and easy to implement. The right people and the right tools can help. Know that to do following our 5 crucial steps to keep cyber attacks out of your business.



  1. Protect your assets


Cyber hackers are constantly motivated to prove that they breach through anything. They want their efforts to pay off; and they’re willing to do whatever it takes to succeed. Your business or company should be on alert. The success of your business depends on what you can provide to your customers; all of them want to feel safe when working with you.


The level of sophistication of a hacker’s tools keeps developing. Whether you’re a small or big company, the pressure of keeping your data safe is immeasurable. Before settling on a provider, assess their portfolio. One more thing: think twice before making your final choice, and decide on someone with a reputation.


  1. Assess cyber risks


In order to be able to address your company’s cyber risks, make sure you have a basic knowledge of cyber threat intelligence (CTI). This will help you detect and respond to unforeseen threats in a timely fashion. Use process and advanced technology to your advantage; if you don’t know how to do that, hire someone who knows.


A smart CTI approach is focused on assessing tactical responses and awareness; these help trim your chances of getting hacked. Always be on alert, and use a smart approach to preserve your company’s availability, confidentiality and integrity levels.


  1. Protect your company


Although you may be aware that your company’s has critical assets, this doesn’t mean you’re safe. There’s a lot of buzz circling around the news about cyber attacks and cyber criminals hunting after their next breakthrough. These black-hat organizations can’t wait to exploit your weakness. All companies have security vulnerabilities; and sooner or later, someone will spot yours. It could be something as easy as figuring out your internet password.


What you should do is make the switch from a compliance-based approach to an approach focused on assessing risk. Resist the urge of taking the easy way out, and perform a thorough analysis of your business needs. As far as attacks are concerned, expand your scope and get a tested security management system that complements the needs of your organization.


  1. Be on alert


You become  vigilant, secure, and resilient organization in a blink of an eye. But you shouldn’t take things for granted either. Start by constantly assessing your security needs. Take one step at the time, and improve cybersecurity issues in spite of dealing with challenges. It’s not a grueling journey if you recognize that your business needs assistance. Advanced analytics software solutions and agile programs that can spot an issue before it damages your business are now more accessible than ever. Settle on the right strategy, and then move on to implementing that strategy as effectively as possible.


  1. Be ready


If you’re not ready for a cyberattack, you should get ready. Most companies implement a security incident management process to assess risk percentage. However, very few have actually tested that risk level. What happens if your business website gets hacked? How will your IT specialist react?


You should prepare them for the inevitable. Be on alert 24/7 and invest in cyber security tools that are competent and efficient. Find a way to keep everyone calm, and work together to fix the issue. Remediating a cyber attack takes time and patience; panicking doesn’t do any good to anyone.



Bottom line is, your business may be at risk. Don’t assume it’s not or it will never be. Before hiring a search engine optimization company in London, assess more than one candidate. Choose the security services that best match with your business needs too.



Local SEO Experts to get your business to top of google

Dominate Local SEO


How to Dominate Local SEO

Do you want to dominate the local scene in the virtual marketplace?

Local SEO Experts

Then you need to step it up with local SEO. Optimizing your website for searchers looking for local businesses will make it stand out in SERPs and readily accessible by people who actually want to buy your products or hire your services.

Statistics say it all. And you can base your strategies on such data.  

1 – A huge number of consumers who searched for local businesses online visit a store within 5 miles of their location.



With 80% of the population of Canada crowding online, you can just imagine the amount of traffic and profit you will make if you get a big slice of the pie. That is, if you rank high on the first page of search results. But how do you dominate local search?

Local SEO Strategies to Copy

  • List your brand through a variety of local listings to make it highly visible. Don’t forget to create unique descriptions and insert local keywords across multiple listings.
  • Get high-quality links that will direct traffic to the website, but don’t just limit it to online sources. Show your authority over your business or subject matter by leading a discussion at organization meetings or hosting a business presentation. Then, have organizations and entities link to your website.
  • Make sure your internal linking structure is not limited to the main navigation or footer. Internal links should also be added where relevant within your website’s content.  
  • Include local keywords in your title tags, pointing users and crawlers to the right direction.
  • Create and optimize a local business profile, particularly in Google My Business.  


 More than 60% of consumers are likely to contact a local business with a mobile-friendly website.  



This highlights the importance of having a website that is accessible through different mobile devices. And not only do mobile searches contact local businesses, a majority of those searches also result in an offline purchase and a sale within one day of a mobile search.


Updating your website to be mobile-friendly will also prove advantageous on other aspects of your business, what with more searches being done on mobile devices. Such gadgets have become essential to up to 70% of Canadians, after all. A mobile-friendly website is also one way of protecting yourself against Google’s algorithm update that hurts non-mobile-friendly websites.

Make sure to take advantage of mobile ads as well since 86% of smartphone users tend to notice them.


3 – 80% of searchers use Google Maps to locate a local business.


To rank high in SERPs, you need to be seen and be visible in more ways than one. Google My Business (GMB) lets you do just that. If you claim your GMB, your business will show up in local listings complete with a map, a link to your website, directions, and other pertinent details. Google made finding you so much easier with GMB. If you optimize your GMB listing, then you will show up in Google’s local three-pack.

How to Optimize Google My Business

  • Pick the right category for your business.
  • Write a solid and compelling description.
  • Provide additional contact information, such as business hours or mode of payments accepted.
  • Upload your business logo along with photos of your products, services, or your store.


4 – Social media is used by nearly 50% of business owners to promote their brand.


Aside from a website, you should create a social media profile. Take advantage of the fact that 64% of Canadians are part of social media networks, with more than 70% of them regular users in social media.

You should also take it from other businesses that are using the social platform for social media marketing and a means to track users’ comments and feedback about their company. In some cases, business owners use social media to crowdsource and to search for new talents.




Things to do before choosing a web design company

Choosing the perfect web design company to represent your business is one of the most difficult decisions, as the success of your company depends on it. You want to hire someone who respects your vision and can turn your dream into a reality.

However, you need to finalize a clear set of objectives for your website before sitting down with an agency to discuss the details. List down your site’s goal, the type of audience it is meant for and the general idea of the site. Then, it is time to start looking for an agency. Ask colleagues or business associates for a referral, look at advertisements and search online to find potential candidates. Your initial list may seem a bit too long but don’t panic. Trim down the list by determining what qualities are essential to you. The guideline explains the process step-by-step so that you can find a suitable firm your site.

Startup Investment:

First and foremost, you need to decide on the amount that you are willing to spend. The aim is to find a suitable firm, with a significant amount of experience and a capable staff that can make things work within your budget. There are numerous fantastic web design companies with incredible customer feedback and immaculate portfolios out there. You just have to filter that list to find one that also fits your budget. That is why you need to settle on an amount first but remain open to being flexible with it. You don’t want to miss a fantastic offer just because it is a little over your initial investment plans.

You will come across many companies offering to complete your task at cheap rates. As tempting as this offer might seem don’t settle for it just yet, remember that cheap rates often mean standard work quality. They might use a cookie-cutter template or outsource your project to a third party.

Another thing that you need to watch out for is whether you get what you pay for. Is the company offering web development and design or is it just offering to design your website? Make sure you understand the terms of the agreement.



If a web design company does not have a portfolio, avoid it. It means that they lack in experience and have not had much of clientele. While accessing a portfolio of a potential firm, keep the following points in mind:

  • Do all the designs in the portfolio look similar or are they different. You don’t want to end up with a monotonous design that lacks creativity.
  • Individually evaluate the showcased sites. How long does it take for the website to load? Are there interactive components present in the design?
  • How well do the sites rank on search engines?
  • What is the site’s view across pcs, androids and iOS based devices?Are the designs user-friendly? How well will they enhance the UX?
  • Do the designs appear professional?
  • Does the company have experience with your niche?
  • Will they be capable of developing the design that’s in your mind?

Feedback And Reviews

To narrow down your list of candidates, do a bit of research on the company. Read online reviews, testimonials and client feedbacks. Reach out to the previous clients of the company. Their experience with the agency can help shape your opinion. Ask:

  • Whether they would recommend working with this agency?
  • Was the agency’s work up to the mark?
  • Was the company interactive and pleasing to work with?
  • Were there any complaints either with the company’s behaviour or work?
  • Were they professional?
  • This input is worthwhile. It will help you evaluate the web design company in a different light.


By now, your list must have narrowed down to a few potential candidates. Arrange a meeting with the remaining companies on your list to get to know them better. Find out whether they understand your industry. You don’t want to hire someone who does not have any insight about your niche. Will they be outsourcing your project or do they have competent in-house staff? Meet with the person who will be designing your website; direct contact with them is imperative. Test their knowledge by asking them questions related to HTML code, interactive designs, SEO optimisation, design interface across different devices, etc. to be sure that they possess the required expertise to handle the task at hand.

Make sure that you will be given access to the content management system so that you can alter or modify the content according to your will. You will also need access to install plugins for getting certain functionalities for your website such as Image Slider, Block Extension, Product Questions, Magento Review Reminder, etc. for a premium user experience for your visitors.


Communication is essential! Avoid any company that shows a lack of interest in you, since you don’t want to be stuck working with a firm that doesn’t give you the importance that you deserve. Choose a web design company that is always at your disposal. A company that is always there for its clients is a company that you can trust. It is important to be in direct contact with the people designing your website. Being face to face with them provides for better communication and less chance for a mistake. Be clear about your goals and ideas so they can do their job well.


It is important that a website is created that represents your brand image, so take your time accessing the agency. Weigh out the pro and cons before coming to any final decisions. Selecting the right fit for you is not an easy task and requires time and patience, but if done right, it can save you a lot of time, money and headaches.


Contributed by: Aaron Gruenke author and foremost expert in Web design and SEO.


720 McClure Rd.
Kelowna, BC.

Phone: 250.575.1527

getting leads from website blog

Best Ways Your Old Blogs Can Generate New Leads

If you have been running your blog for a long time, it probably has a lot of old posts that don’t enjoy a lot of attention from the visitors. It’s a shame because they still might have some value.
Are there any ways to bring them up to the surface again?

Yes! In fact, a lot can be accomplished with old blog content if you know how to optimize it properly. For example, you can increase the number of visitors to your blog in a short period without applying too much effort.

This process is often called historical optimization.

What is historical optimization?

Simply put, it means that old blog content gets optimized and updated to be more relevant and up-to-date. “Old content” includes those posts you’ve written a couple of months ago and earlier.

The benefits of recycling old blog posts by applying historical optimization:

  • Low cost (no need to create original content)
  • Small effort (only minimal work with content)
  • Incredible potential (recycled content can achieve the same popularity as fresh)

If you’re not convinced of the possibility of the resurrection of old blog content, listen to this. An ongoing internal project called “historical optimization” by Hubspot is one of the best examples of success. It was aimed to generate value from content they’ve published in the past.

It achieved some impressive results, including:

  • The increase in the number of monthly live search views of optimized old posts by 106 percent.
  • The number of monthly leads generated by optimized old posts more than doubled.
  • How does that sound? Optimization of old blog posts is something worth doing, so why not spend some time trying it?

creative ways to get more business from your website

Here is the list of the best way to repurpose and optimize your old blog content to generate new leads.

  1. Fix Keywords Issues
    Older content has some shortcomings, with keywords being one of the most important. It contains those tired keywords that don’t work anymore. Perform resurrection of this content by replacing them with the most current keywords. For that, you might need some keyword research tools. The replacement may require some rewriting, but it will improve SEO results. Read the content, think about the ways to change some parts of the text. “Be careful as Google, and other search engines frown upon weird sticking in of keywords with the purpose of getting them in the text,” says Robert Green, a content manager from A writer. “As the result, you’ll get fresh content by applying minimal effort.”
  2. Change Titles
    The title is the first thing that readers see, so it’s critical to make them as attractive as possible. A lot of good articles fall on fewer eyes because their titles were boring. For your old content, change of titles is a mandatory requirement because they already don’t enjoy the same popularity as when they were first published. One can automate the process by using topic generation tools. For example, Hubspot’s blog topic generator is one of the best out there. It requires three nouns and produces great topic almost instantly. Remember: 80 percent of your visitors will read the title of the articles, but only 20 percent will open and read them. The more attractive and compelling titles you create, the better. For example, you can use numbers, data, different rationale, calls for attention, and other tricks.
  3. Insert links to older posts in current ones
    This is the easiest thing to do because it does not require any significant changes. Your current posts can lead the viewers to older ones if they contain links to them. Find places where you can appropriately insert these links. That’s it.
  4. Change the format
    Your older posts provide helpful, evergreen content that could be popular today as well. What about changing the format of the articles? For example, if they are composed of plain text, you can turn it into an infographic, slideshow, or even a video? Research showed that visual aids like videos and infographics were effective at increasing the attention to content if compared with textual information. For example, the businesses who market their content with infographics grow their traffic 12 percent on average, according to Social Media Today. Moreover, people like to share visual aids in social media (plus, 65 percent of all people are visual learners), so chance your ‘old new’ content will be shared increases as well.
  5. Optimize images for social media
    Simple tweaks can help you to optimize your old images. For example, it is a known fact that Pinterest users tend to click less on horizontally-oriented images than vertical ones. According to Social Media Cheat Sheet 2017, the max pin for Pinterest images is 2.5 times width; others social media platforms also have their ideal sizes.
    Scale your images according to the latest recommendations, and they will be optimized to generate more leads.
  6. Provide compatibility with mobile devices
    People perform more searches on mobile devices than desktops today, according to Search Engine Land. People love to browse the Internet on the go, so this trend continues to evolve. With our contemporary lifestyle, it is the only chance to do so. Test compatibility of your old blog posts for mobile devices like smartphones and tablets to make sure that more people can read them comfortably.
  7. Update information
    This one is obvious. Let’s say you have a blog post about the role of social media in a business promotion that you wrote a year ago. A lot has changed since then, so why not update that post with the new information? If you update the text of the post and add more current tips and guidelines, you have a great chance to increase its popularity. “People want useful and fresh content, so give them what they need.
Now it’s your turn to optimize!

As you can see, there are numerous ways to give the second life to an old blog content. No matter how long it has been published – it can be updated and bring as many leads like the one you uploaded yesterday!

The tips given in this article can be summarised by the following words: make content relevant, fresh, and useful. Given that the Internet made people seekers of consistent information, you should act as a provider of reliable and relevant content.

We recommend you try at least several of the techniques described above, if not all of them. By following these tips, you’ll save a lot of money that you otherwise would have spent on content creation.

That’s it. Hope we convinced you to optimize your old blog posts!


Contributed by:


720 McClure Rd.
Kelowna, BC.

Phone: 250.575.1527

internet marketing and web design


Did you know the human attention span is shorter than a goldfish’s?

Goldfish = 9 seconds.

Human = 5 – 8 seconds.

Your website has a lot to do in a short period of time.

What is The 5-Second Rule for Marketing?

Now before you debunk this by finishing the entire season of Stranger Things before noon today, let me say that I know the attention span can be higher than 5 – 8 seconds. This is used as a tool for marketers and designers to evaluate the functionality of their website. What do we want our visitors to see within the first eight seconds?

We all have that friends who is as straight-forward as they come. Ask him these questions as he evaluates your website in 5 – 8 seconds.

website designs that convert

What’s going on here?

The visitor should be able to figure out what the website is about within the first few seconds of landing on the page. This can be done through your slogan, logo or captivating images/video on your homepage.

Does it capture my interest?

With our interest quickly disappearing by the second, the design of your website should grab people’s attention. Careful not to overload your site with a bunch of bells and whistles, you don’t want to distract them from the main purpose of them being at your site – keep it relevant.

What am I supposed to do?

Let your website do the work for you. It should be optimized to turn visitors into leads. Have call to actions where people can buy, subscribe, fill out a form, what every you want them to do. This is critical for the success of your website.

Do I want to share this experience?

In this social media age, sharing content has become the norm for many users. Would a visitor recommend your website (not your service)? Or at least share it with a friends?


If you have trouble finding a friend to do the critiquing? Let us give it a try! Comment, call or email, we’d love to hear from you.

Contributed by:


720 McClure Rd.
Kelowna, BC.

Phone: 250.575.1527