Wildfire SEO and Internet Marketing

Top SEO Trends

Top SEO Trends to Look Forward to in 2023

If you haven’t already started thinking about the SEO of your website for 2023, it’s high time you do it now. Already, the trends in web design for the year 2023 have begun to emerge, and it is important that you pay attention to them if you want to stay on trend and attract site visitors.

However, what does the future hold for site design? When it comes to the way a website is designed, will everything be different? You don’t need to pay attention to everything, but there are a few key trends in web design that will be important in 2023.

In this blog, we’ll discuss each and every one of them! If after reading these trends, you feel like you want to revive your website, Wildfire is an excellent web design Kelowna agency that works with an eye toward the future of web design in all that they do. Seen a design that you just can’t do without? Get in touch with this Kelowna web design company online to find out more about the web design services we provide!

Now, let’s get started!

  • Content That Ranks

The EAT concept, which stands for expertise, authority, and trustworthiness, is an emerging trend in SEO today. The core of this theory is the notion that content published online should be created with authenticity and credibility by professionals who are well-versed in their specific fields.

It is an essential component of Google’s algorithm, which is designed to only support websites that the search engine considers to be reliable sources of information. Over time, as Google’s search capabilities advance, the EAT idea will be used to more accurately determine which websites can be trusted. It can assure that: 

  • Your information is correct and you only link to reputable websites and other sources.
  • You stay focused on creating content that you think is beneficial to readers.
  • Refresh the content of your outdated blog.
  • Get citations and inbound links of high quality.
  • Maintain the flow of delivering highly-researched, high-quality writing for your audience.
  • Increase the number of positive reviews from clients.
  • Minimalist Designs

It is anticipated that the movement toward simplicity will go on till 2023. Clean, streamlined web designs in Kelowna that are uncomplicated and simple to take in are becoming more popular for use in website creation.

This pattern may be attributed to two different sources. To begin, people have developed a greater level of comfort with minimalist designs as a direct result of the widespread usage of mobile applications. And second, companies are realizing that minimizing distractions may have a significant impact on the percentage of customers engaging with your products or services.

When creating a minimalistic design, it is essential to make sure that this does not come at the sacrifice of character and individuality in the final product. A design that eliminates any traces of artistry and attention to detail is not an efficient design! 

  • Interactive Product Display

You could use animated or dynamic product displays even if you lack a sizable budget or a very cutting-edge IT department.

Displays of interactive products provide a variety of advantages to the brand. They maintain the interest of site visitors by inducing in them a sense of discovery that is both subtle and potent, and they provide compelling arguments in favour of selecting your business over that of competitors by enabling users to explore the product and become familiar with its features. They also leave a mark that lasts, which encourages prospects to return and ultimately become customers.

In order to stay current with this movement, you should spruce up the presentation of the product by adding effects such as hovering or rolling over them, hyper movement, creative transitions, or fun animations. However, use extreme caution when dealing with an excessive amount of information, clutter, and visual overload since these factors can ruin everything.

  • Moving cursors

One more entertaining approach to tailoring the experience for your website visitors is to create the way in which people interact with the parts of your website; this includes the user’s cursor. The surprising subtlety of this 2023 trend in web design is bringing a smile to the faces of users. Visitors may have a lot of fun engaging with the various scrolling actions or on-click instructions by altering the shape of the pointer or by designing animations that are triggered by the cursor itself.

  • Local SEO

In 2023, local SEO will be one of the most important SEO trends to keep an eye on. Now, you don’t have to go to Google for everything. Just make sure that your site is optimized for local search so that people in the area who are looking for certain keywords may discover you. You can reach your target audience in the right places and be discovered by them if you connect your website and its content with the most recent developments in local SEO. It’s kind of like playing hide-and-seek, only instead of searching for a place where no one can find you, the goal is to make sure as many people as possible do!

  • VR and Augmented Reality

It’s possible that if you’re a web designer, you’re already sweating bullets over this part. The majority of Kelowna website design agencies do not have the skills necessary to create immersive worlds or augmented reality experiences, but this may soon change.

Immersion is being promoted as the next step in the development of the internet by companies such as Meta. There is possible that it may not be a solution that works for everyone, but it does have many applications in the commercial world.

  • AI Content

As the emergence of AI content is getting better, more and more companies are using it. 

In fact, AI is getting so intelligent nowadays that it is almost impossible for even Google to identify the difference between human-generated and AI-generated content. 

Even when Google uses natural language understanding to find AI-generated on the internet, many AI technologies such as Elon Musk’s OpenAI with its GPT3 technology are aiming to deliver top-notch AI content to the people.

Even if AI tools such as Jasper produce content that even Google can’t decipher, depending on the content completely is not a good idea. It it advisable to have a human intervention to provide suggestions and make the content more valuable.

  • Smarter SERPs (such as featured snippets)

Those days of simple and uninteresting links appearing in search results have been long gone. You can now access featured snippets and even “People Also Ask” in Google Search.

These enhanced SERP features allow users to more quickly and simply find relevant results.

In the year 2023, you will find that smart SERPs provide a treasure trove of opportunities that you may rely on. To get featured in Google’s smart search engine results pages, all you have to do is provide material that adheres to Google’s rules.

However, when it comes to determining which search results will be highlighted in these snippets or People Also Ask, the decision is entirely up to Google. Therefore, rather than shooting in the dark, you should think about getting in contact with those who are specialists in SEO content production.

  • Voice Optimization

The majority of businesses already optimize their web pages for voice searches, and this trend will likely continue into the future of web design in 2023. If you want to have a high website ranking in Kelowna the search results, you need to make sure that the content of your website is optimized for voice search.

Perhaps you are already aware that having high rankings on search engines enables you to attract more qualified visitors to your website. If you do not rank well, you will not receive much traffic on your site, and the wonderful design work you put into your website will be for nothing.

Your website has to incorporate natural language processing (NLP) in order to reach out to every demographic, including those who do their online research using voice technology such as Siri or Alexa. This is because more consumers are turning to voice technology to do online searches.

  • Passage Indexing

If one wants to boost your website’s search engine rankings, the most recent SEO craze is passage indexing. It’s a system that uses a user’s search query to determine the order in which the words on a website are shown in search results.

Higher search volume and user involvement is the direct effect of this enhancement to the search algorithm and the rankings it produces. This technique delivers more comprehensive and precise data on website content since it is based on the importance of text blocks rather than specific keywords. With passage indexing, SEO experts can feel at ease knowing that readers will be able to get the information they need quickly and precisely.

  • Addressing Complex Queries

One of the SEO trends that we foresee developing in 2023 is a greater emphasis on providing answers to difficult searches. Google’s primary mission has always been to provide its consumers with the answers they are looking for. As a result of this, businesses focus on creating websites that provide the answers that customers are looking for.

With Google’s algorithm undergoing yet another iteration, the emphasis will shift even more toward providing answers that are concise and centralized.

A Multitask Unified Model, or MUM, is being implemented by Google to assist users in finding information in a more streamlined manner. It took users an average of eight inquiries to get solutions to complicated, multi-step jobs, according to what they found.

Therefore, Google could cut the number of inquiries from six to two. The MUM upgrade to the algorithm will begin taking the context of users’ queries into account to better provide them with relevant results and content.

  • Linking

Building links is an essential part of Kelowna SEO, and it can provide significant results when implemented right. Increasing your website’s exposure in search engine results is accomplished by establishing connections with other websites in your sector. Building quality links requires an in-depth familiarity with the various types of links and the benefits they provide for a certain website.

Your SEO should include the practice of interlinking the content of your website. It may help enhance your ranking in search engines, make the user experience better, and contribute to an increase in the number of conversions you get. Think about where your users are coming from, what questions they have, and why they need your product or service. 

  • Controlling Spam

The practice of sending unsolicited emails, sometimes known as spam, involves tricking users into disclosing their personal information by using phony websites that seem to be genuine. It’s also possible that spam websites are trying to trick you into downloading and installing malware on your system. Phishing may also install spam on your website, which can lead to a reduction in the ranking of your website. These recently released changes to spam help a great deal in recognizing phishing schemes and phony websites.


If you want to have an attractive website, developing your own trends and staying up to date with the most recent ones are just as crucial. Ideas for an innovative website might come from everywhere, from classic literature to TikTok.

If you are looking for a designer or even a local SEO company that can put your ideas into reality, we have you covered. We offer several high-quality graphic design services, which include site design, drawings, prints, and a great deal more. In addition, search engine optimization tactics aren’t as simple to develop and apply as they seem to be, so you may want to hire professionals to help you.To be able to handle whatever is put in front of you, you need to have an in-depth knowledge of the algorithms that Google uses, practical experience, and the capacity to adapt. At Wildfire, we have a team of Kelowna SEO professionals that can assist you with this matter. In the past, we have collaborated with a number of customers and achieved observable benefits for them, including improved search ranks, increased numbers of qualified visitors, and even conversions.