Is your company website failing to provide the results you need in terms of traffic and conversions? Perhaps the brand’s previous slogan or tagline no longer accurately reflects the company’s current mission.  

Trust us, first impressions are important, and your website is often a customer’s first exposure to your company. Customers must be able to quickly grasp your business’s mission and purpose and move about your site with minimal effort. However, if that is not the case, this guide will help you redesign your website so that it serves its purpose better.

• Set a course of action

Once you’ve realized that your site requires upkeep, you can begin to design a strategy for implementing those necessary changes.

Before you do anything else, you need to create a map of the steps a potential consumer takes to become a paying customer after seeing your website for the first time.

• Set Attainable Goals

Being clear on your goals will help you immensely in your website revamping journey. It is crucial to have a plan and set of goals before beginning any website redesign.

After a thorough examination of your existing website, you’ll see where improvements are needed and have a good notion of what endpoints your new design should aim at. You’ll also see where you need to focus your attention right now.

If you hire a web design company in Kelowna or anywhere else, they should be able to show you a prototype or at least a basic outline of your website’s future design. However, it is best to include a source when asking for anything specific.

• Prepare Your Website for Google Analytics

Analytics tools are required to track and evaluate your website’s performance before and after the redesign. If your website does not already have an analytics solution installed, you should do so first.

In terms of web analytics software, we advise you to go with Google Analytics, namely the most recent version, GA4. When you add an analytics tool, you can see how long it takes for pages to load and other metrics, giving you a head start on fixing any issues that may arise. More than that, it would assist you to reach your goals by guiding you to modify your approach appropriately in response to your successes and setbacks.

If you’ve hired a local SEO company or any Kelowna web design company to handle SEO for your site, they’ll likely install analytics software and keep an eye on your traffic as part of the package. Regardless of whether you’re developing the site yourself or have hired an agency to do it, you should learn how to use the analytics tools and analyze the data and insights created on a monthly basis.

• Learn from the User’s Experience

A user journey is a kind of customer journey map, like the buyer’s journey, except it focuses on the user’s actions and feelings rather than the buyer’s.

To maximize your chances of earning a sale via your website, you must first anticipate the user’s needs and goals, as well as the questions they will have and the answers they will seek.

Focusing on the user experience and eliminating obstacles can help your redesign succeed.

• Retest the Website

It’s finally time to move through with all the ideas, design changes, and executions you have come up with for the revamping of the website, and you have two alternative options.

Everyone wants the remodelling project to be successful, therefore if you have the in-house staff to work on it, the design process has to be properly organized and allocated.

If you’ve hired an agency to do the task, though, it’s important to keep tabs on its development to make sure any necessary adjustments are performed in time.

For cases like these, be sure to establish a framework for the company to make more relevant judgments.

• Receive Feedback From Your Current Customer base

New website launches may greatly benefit from feedback from existing consumers. Consumers (or potential customers) who aren’t emotionally invested in the project may provide designers with objective feedback that helps them see problems that the designer may have missed. These are some of the most important things to keep in mind:

• The main goals of the website
• Easy navigation and straightforwards operation
• Mobile compatibility

Reach out to websites you have collaborated with earlier so that author profiles and other details may be updated. It’s possible to start getting backlinks very quickly after launching a new website, even if you’ve only changed your profile.

Conclusion

Conversion rates and sales figures may both benefit from a well-executed website redesign.

A good place to start is with data and figures.

Research should not be neglected. In order to create a website that stands out from the crowd and impresses and delights visitors, it helps to have a firm grasp of what other similar sites are doing. Get a feel for the new site’s layout using mockups and prototypes, then start putting it together.

If you think you have a hard time revamping the site all on your own, you can always take help from professionals in web design in Kelowna.