You might have already heard it before, but it cannot be stressed enough how important the Search Engine Optimization or SEO is in today’s digital business landscape. Now that more and more people are using the internet to look for the products and services they need, there is no more perfect time than today to build a website for your business and make it visible on the web.

In order to understand why SEO is a must, it is important to understand how it works first. SEO, according to Search Engine Land, is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. 

Although there might be other ways to attract organic traffic to your website, such as sharing your blog post on social media, and search marketing tactics like pay-per-click advertising, SEO remains to be the most cost effective driver of organic reach today.

By working on the on-page details like keywords, title tags, meta description, and off-page factors link building and social media, SEO can certainly make a website improve its visibility on the web if executed properly.

If you are still in doubt about the advantages of SEO in your business, then check this infographic from Harris Myers. We summarized its content below to help you understand why SEO should be part of your overall marketing strategy today:

1. 93% of today’s online consumers use a search engine to look for products and services online.

2. Marketers rate SEO as a more cost-effective medium than traditional advertising models

3. It produces high–quality website traffic that converts into leads and sales

4. Most businesses, regardless of its size, has started doing it today.

5. It reaches out to mobile market

6. Its ever-dynamic nature provides new business opportunities from time to time.

 

Contributed by: Wildfire SEO and Internet Marketing