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webdesign-to-improve-conversions

3 Basic Web Design Tricks to Skyrocket Your Conversions

Traffic is only as good as it CONVERTS into phone calls, sales, and revenue for your business. You can have the best website designed in the world, but if you cannot get your visitors to take action, you’re not going to be able to monetize the traffic.

In this article, we will discuss some basic and beginner-friendly tactics to ensure that people who visit your website get enough information to feel comfortable enough to pick up the phone and call your business or fill out that Contact Form. This is mostly applicable to independent business owners who may have put up their site a while ago and have not seen tangible results from it yet.

Prominent Call to Action

Make sure your PHONE NUMBER is visible no matter where the visitor is on your site. An easy way to do this is to make it prominent in the top right corner of the site, visible on all pages along with your Navigation Menu. If your website does not have a prominent and clear call-to-action, ask your web design company to set one up as soon as possible.

Making it difficult for your customers to find your contact details is one of the biggest mistakes that beginner business owners make, especially when they haven’t had a professional consultation. For a customer to find their way to your Contact page just to find your number is big No-No!

You need to understand that your customers are going to be different kinds of people and at different places in the buying process. Some are going to want to call you right away and will get frustrated if they can’t find your number. Others won’t feel comfortable calling you just yet but might fill in a Contact Form to find out more. So, you also need to have a prominent secondary call-to-action to capture these leads.3-website-conversion-hacks

Add Trust and Credibility Elements

Understand that MOST people who come across your website DO NOT contact you. And think about why. Is it that they are just browsing for the services you provide and not really looking to buy? Or were they disappointed that the information on your site was not sufficient, so they went to look for someone else? Or perhaps you did have enough information, but they just didn’t feel comfortable or didn’t trust you yet?

All these are possibilities you must consider to improve your conversion rate. Think about the first impression that your site is giving to your visitors. If necessary, ask some people you know about how they feel when they first visit the site. It always helps to get a fresh visitor’s opinion on a site you might feel biased about as you may have put a lot of work into it.

Once you have a list of potential issues, think about how you can solve them on your site. For example, if trust is a factor, you can add some of your past client’s logo so convey that other businesses have trusted you. You can put up video testimonials as well.

If credibility and information is a problem, you can display some of well-known websites, magazines or newspapers that you have been featured in, put up photos of events you have spoken at or a video of a TV interview.

Harness Social Media to Humanize Your Business

Your website is the online representation of your business. But don’t forget that people feel most comfortable buying from other people, rather than websites. This is particularly true for B2B businesses and service-based businesses.

As a human, you can only be at one place at a time. But as a website, if you do it right, you can be in many places and always be operating! So don’t make the mistake of hiding behind your website. Instead, use it to ramp up your presence online, create and publish as much content as you can, and you will see your organic leads go through the roof!

Social media helps to accomplish exactly this. It tells your visitors that your business is active and current and values their customers enough to engage with them on social media platforms. You can embed your feed in the Sidebar of your website if it goes with the look of your site or you can simply.

property-managent-SEO

SEO for property management success

Most property management companies rely on traditional means of gaining new clientele. Those means typically comprise print advertising and referrals from tenants and landlords. These methods have its value, but there are newer methods, like search engine optimization (SEO) that have just as much if not more value in today’s world.

The job of a property manager is a big one. Not only is it a responsibility to draw in new clientele, but it is also a responsibility to close on every deal. A property manager has to always think about meeting sales goals and consider the needs of the client while gaining their confidence. It is a big job that is possible using essential SEO techniques.

Property-Management-Services-SEO

SEO is a way of essentially marketing your website in a way that makes it appear at the top of search engine results. There are several different strategies and techniques that you can employ to achieve search engine optimization. Considering how many people use the Internet to find a property to rent or buy, it is a set of techniques that no property management company can afford to ignore.

  1. Conduct Keyword Research
  2. Consider Local Traffic
  3. Optimize Entire Website
  4. Keep Websites Simple
  5. Use Social Media

 

Conduct Keyword Research

A keyword is a word or set of words that a person would enter into the search query of a search engine. When constructing a website, it is important to fill your website with content that features this keyword or keywords. To determine what word or words are best to use there are resources like Keyword Tool and Ubersuggest that will help. Use the words in descriptions or page titles on the website. Do not just awkwardly fill the site with random and repeated keywords not formulated in prose. Doing so can actually hurt your search rank.

Consider Local Traffic

Even though there is a worldwide reach on the Internet, a property manager needs to focus their reach in the immediate vicinity. It is crucial that people not located in the state, area, or region can find a website as there are long distance real estate transactions. However, the vast majority of the clientele for property management companies comes from the immediate vicinity. Choose keywords that are based on location. Examples of location-based words are the names of cities, towns, or neighborhoods. In many instances just listing the physical location of the management, office triggers a keyword in a search engine. Improve these chances by doubling up and adding a Google business page and account for your company.

Optimize Entire Website

It is not just the home page that is suitable for SEO. Every single page on a website can be optimized to bring legitimate and targeted traffic to a site. Every page has the ability to convert a visit into a client. There are several ways, specific to the purpose of each page, to accomplish SEO techniques.

  • Short URL – Make URL’s as short as possible. Make them unique yet easy to remember and understand. Describe the business in the URL if possible.
  • Use Heading Tags – These tags describe the purpose of the page to a search engine.
  • Use Page Titles – After the search engine determines the page heading tag is valid for the search, the page title is the description listed in the search results. Optimize the title with keywords that satisfy both algorithms and the user reading the description.

Keep Websites Simple

 

Simple does not mean boring or basic. Simple means that it is easy to use with little unnecessary images, text, or advertisements. A simple site that is straightforward and easy to use will encourage clients to use your service, and it will encourage search engine crawls. The crawls will create traffic, and the ease of use will convert that traffic into clientele.

Use Social Media

The use of social media in addition to website optimization is crucial for success in today’s market. It is easy for this to seem like an extra responsibility in addition to website optimization. The following techniques will prevent double work:

  • Link Platforms Connect all the social media platforms possible. Several social media sites facilitate this link allowing one post to be shared across several platforms.
  • Share Website Content There is no need to create content for both social media and websites. Create material that is suitable for all platforms.

Contributed by: Wildfire SEO and Internet Marketing. Experts in building your business online

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Phone: 1.888.880.5417

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begginers-Technical-SEO

6 Point Technical SEO Checklist for Non-Developers

Search engine optimization is the one word you hear when it comes to managing your website and gaining traffic. Is SEO really important when it comes to running an online business with a website? The answer is yes! Search engines like Google and Bing can easily crawl the websites which are structured and indexed well. Technical SEO includes all the practices which maximize the site usability for the potential customers.

An SEO audit is required to check what factors are hindering the progress of your website. This audit assesses how search engine friendly your site is, and helps you to identify the technical issues which are preventing your site’s visibility. For bloggers and non-developers with low technical skills, SEO audit is a better way to implement the changes. Optimizing all the technical issues will rectify the mistakes and improve your website chance at getting better results.

Crawling/Indexing

Technical-seoIn order to show the website in Search engine result pages, search engines need to be able to crawl and index your pages. Utilizing sitemaps helps to list every URL on your site by which search engines can easily crawl your site content. The other text files which help crawlers tell if they can or cannot access content are robots.txt files. Optimize them to your convenience and select which data you need to give access.

Check the pages which are indexed by search engines at domain.com that will give the number of pages which are disallowed for indexing. Review the pages and make sure that all the important resources can be crawlable.

URL Optimization

In search engines like websites with short URLs you can add explanatory content. Title tag and Meta descriptions come later with detailed information. Having unnaturally long URLs with non-ASCII characters is sure to cause the indexation problems. Do not change URLs if they are performing well irrespective of the length.

If a URL is changed it will create a 301 redirect from the new site to old site and it does not always send positive vibes to the audience. It will directly affect the rankings for a period of time. Change the URLs if your website is not performing well. Never over optimize the URLs or stuff keywords into them. It will cause more damage to your site than help.

URLs should demonstrate site structure and hierarchy to perform well. Use hyphens to separate words than underscores as Google cannot recognize underscores so it treats it as a single word.

Technical-SEO-Audit

Speed of Website

The performance of the website is the biggest ranking factor when it comes to SERPs. The website and pages in it should load fast as it is the key to retain the audience or consumers. A slow site is defiantly bad for conversions, and Google do not rank such sites to be on top even if they have great content.

There are a lot of ways to optimize and speed up a website. The pages do not load faster mainly because of the heavy images and plug-ins used. Remove all the unnecessary widgets and ads which slow down your network. Simplify the codes and keep only the necessary coding to run the site. Setting a browser’s cache increases the website speed as it remembers the pages which are frequently visited.

Duplicate Content

Google actually penalizes websites for duplicate content quality. The main reason for this issue is that having duplicate content confuses the search engines when they are trying to find relevant searches for given keyword. Having duplicate content slows down website traffic too. Take the help of Google search console to find duplicate content under Meta descriptions and title tags too. Rewrite or remove the duplicate content for every single page and image. Though the process takes very long duration it is very important to identify duplicate content and optimize it.

Mobile Friendly

With a lot of marketing and blogs shifting their base from desktop to mobile use, Google has decided to rank pages with mobile-first indexing. It means that websites will be ranked based on how compatible they are with mobile viewing. It is very important to optimize your website to responsive designs to make it mobile-friendly.

Mobile optimization involves optimizing website design, loading time of the pages, the structure of the site and the ease of access from mobiles. Simplify the website design and remove unnecessary plug-ins which are not mobile compatible. Make use of HTML instead of Flash to create special effects as flash does not run on all mobiles.

Content Optimization

An SEO audit should definitely check the content quality and optimize every page of the website. Even if the site has strong content it should be effectively optimized to drive more traffic. It should be absolutely necessary to check if the keyword is in the title as it is very important. The keyword should possibly appear once in the Meta description and first paragraph too.

The SEO audit checks if the content is unique and original first. Creative content with good ideas get ranked higher. The uploaded content should be informative, useful and relevant to the topic discussed on the page. The content should always be directed at the consumer and engage them till the end.

This SEO checklist is mostly directed at non-developers with minimum technical knowledge. With lots of analytical tools available on the internet for free, it is very much possible to optimize their websites with some effort and time.

 

Author’s Bio: I’m currently working as Content Manager with Web World Experts. I have a great passion for digital marketing and I help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, I have the keen interest in Web Development, Web Design, Graphic Design, Web Application Development technology, etc.

common SEO mistakes

How Not to Do SEO in 2017: On and Off-page Insights

 

When establishing an SEO strategy, many ask themselves whether to put more focus on off- or on-page, when in fact, they are both crucial for success. They represent two completely different sides of one fence in terms of improving search engine rankings, however, they should both be equally tended to.

The only question should be – which one to focus on first. Think of it like you’re building a house: on-page SEO would represent the basis, a solid foundation on which you will build the rest, that is, off-page SEO. Occasionally, you will have to go back to the foundation and do some maintenance, but most of all you need to make sure you are constantly balancing between the two. Ultimately, you’ll help make your website bilingual, meaning it will be both user and search engine optimized.

Inspired by the latest February algorithm update many were shaken by, we’ve decided to list top SEO don’ts you should steer away from in 2017.

Common SEO Mistakes 2017

On-page SEO

Long Titles and H1 Tags

With Google’s mobile-first policy, it’s important to note that long titles get cut on smaller screens and penalize your CTR. Also, if you include too many keywords in it, you can lower the impact of the primary one. When looking to rank for a particular product or service, ensure the title contains the brand and the product name, as well as that the H1 tags include product reference to improve identification.

Indexable Pages for Individual Products

Letting Google index all product declinations can lead to penalization. With this in mind, we propose a system of doorway pages. This page would be the one ranked for the product page, but avoid linking to doorway pages which are not related semantically. Still, ensure they use Follow, as they can drive some link juice to close semantic-related pages.

Not Migrating to HTTPS

As SSL certificate stands as a proof that your website is secure, you might experience a drop in traffic if you remain in HTTP. During the process of migration, set aside the time to clean up the website as you are going to do a lot of 301s. So, if you have many old redirections, check to see whether Google fetches them; if not, feel free to delete them or block with the robots.txt. For more detailed explanation on HTTP to HTTPS migration, check out the Search Engine Land guide.

Cloaking

With search engines becoming smarter by the day, they can easily detect those who are developing two types of content on their websites: one for search engine and one for visitors. Cloaking basically means showing software generated content and ads to visitors, while hiding all the negative sides, only showing them to search engines. Nowadays, these double standards are instantly assigned poor rankings. 

Duplicate Content

Although most marketers are aware of the fact that duplicate content leads to instant penalization, there are still those who include it in their practices. For many years, marketing experts have debated on the definition of duplicate content, and Google defines it as substantive blocks of content within or across domains that either completely match or are appreciable similar.

Off-page SEO

Link Building

Although link building is a technique some marketers frown upon, if done properly and in accordance with Google guidelines, it can be the most reliable tool for all your SEO efforts. It is a well-known fact that inbound links play an important part in rankings and are a major ranking signal. In case the agency you are working with doesn’t provide link building, there are numerous services like SEO Reseller Hub that offer third party solutions in form of a white label agreement.

Supernatural Linking and Exact Match Anchors

If it happens that you get between 100 and 600 referring domains on a competitive query, chances are these links did not come naturally. The same goes for exact match anchors – it is highly improbable that one page receives them for a specific product or services you offer. Luckily, you can take advantage of SEO tools like Majestic or Ahrefs to monitor the quality of your links as well as anchor phrases.

Broken Links

Over time, it is only natural for a website to accumulate a few broken links here and there (but a few). Put yourself in Google’s shoes: which page would you feel like it is more up-to-date: the one with 10 broken links, or the one that has none? Other websites die, migrate or restructure, making your links disappear, so we advise using Google Webmaster Tools at least once or twice a year to detect broken links and correct them.  

Bottom Line

With change being the only constant in the SEO world, marketers need to learn to adjust to these endless alternations. Most search engine algorithm updates come unexpectedly, and to stay two steps ahead, you have to look in the past. Check out what Google has previously penalized, as this will give you an insight into what it will target next. Remember: for top results, you need to balance both on- and off-page optimization.

Contributed By:

Wildfire Seo and Internet Marketing

Kelowna, Calgary, Vancouver

 Phone 250-575-1527

why your business needs SEO

Why Your Business Needs SEO?

You might have already heard it before, but it cannot be stressed enough how important the Search Engine Optimization or SEO is in today’s digital business landscape. Now that more and more people are using the internet to look for the products and services they need, there is no more perfect time than today to build a website for your business and make it visible on the web.

In order to understand why SEO is a must, it is important to understand how it works first. SEO, according to Search Engine Land, is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO services Calgary AB

Although there might be other ways to attract organic traffic to your website, such as sharing your blog post on social media, and search marketing tactics like pay-per-click advertising, SEO remains to be the most cost effective driver of organic reach today.

By working on the on-page details like keywords, title tags, meta description, and off-page factors link building and social media, SEO can certainly make a website improve its visibility on the web if executed properly.

If you are still in doubt about the advantages of SEO in your business, then check this infographic from Harris Myers. We summarized its content below to help you understand why SEO should be part of your overall marketing strategy today:

  1. 93% of today’s online consumers use a search engine to look for products and services online.

  2. Marketers rate SEO as a more cost-effective medium than traditional advertising models

  3. It produces highquality website traffic that converts into leads and sales

  4. Most businesses, regardless of its size, has started doing it today.

  5. It reaches out to mobile market

  6. Its ever-dynamic nature provides new business opportunities from time to time.

 

Contributed by: Wildfire SEO and Internet Marketing

seo myths kelowna

The 3 Biggest SEO Myths: Is SEO Really Dead?

Search Engine Optimization (SEO) is a changing landscape. The methods that were common practice and effective only 2-3 years ago are now probably a sure-fire way to destroy your website.

Google innovates and changes their algorithms so often because they want the best possible experience for their users. And we have to keep testing and adapting to keep up with these changes. But since you don’t need any real qualification or certification to be an SEO professional, anyone can claim to be an expert and make claims on what methods the algorithms are currently responding to the most.

That is how SEO myths are born. Of course, Google does nothing to condone or condemn these because they don’t want anyone to manipulate rankings in their search engine. In fact, it is safe to argue that they further propagate the myths, to keep people distracted, confused and overwhelmed, so as to dissuade them from even attempting SEO.

So what exactly are these myths? Well, there are dozens but in this article, we’re going to talk about the 3 biggest ones that you have probably heard or read somewhere.

 

Myth #1: SEO Is Dead

You’re likely to hear this from 2 kinds of search engine optimization professionals or “experts”: one who has been in the industry for several years and one who has been trying to get into digital marketing with a focus on SEO. They both have one thing in common: failure. They failed to either completely understand SEO, to develop the skill of actually being able to move websites in the search rankings for profitable keywords or to monetize SEO. Either way, the outcome was that they gave up and are convinced that SEO is dead and it’s going to be “all Ads in the future”.

SEO is very much alive. It is a living breathing beast that is always changing and if you want to be successful in it and have stable, safe and long-term rankings, you need to constantly innovate, have mastermind groups and push the boundaries. There’s no room for people who have a habit of putting up an Ad on Tuesday and expecting calls on Wednesday.

 

Myth #2: Social Media Activity Boosts Your Rankings on Google

Social media is great for business. As far as SEO is concerned, seeing links between your website and social media sites is Google’s way of knowing that your business is interacting with people and active in the community, not just a dormant website.

uncover SEO facts

But it does NOT rank your website. In fact, it does not even significantly contribute towards it. A link from Facebook or Twitter to your website is worth extremely little. Why? Think about it, Google wants websites at the top that are experts in the field that the user is searching information for. Experts are generally people who are highly regarded and endorsed by several other professionals in the same industry. In the world of the Internet, a link is an endorsement. Anyone can post a link on Facebook or Twitter. There are no minimum criteria, except for having an account. As such, there’s no credibility and no reason for Google to give any value to that link.

 

Myth #3: There Are Over 200 Factors For SEO

You have probably read this somewhere or heard it when someone was trying to sell you their services (“It’s good for your SEO”). Perhaps, technically this is not a myth. There may well be over 200 factors that Google’s algorithm takes into consideration when assessing a website’s quality and rank. But when one ranks websites consistently by just focusing on 5-6 factors at most, one starts to wonder how important the other 194 really are.

The most common place you’re going to hear this is from people who are selling a service or a software and want to use the promise of a Google boost, to boost their sales. So next time someone tells you that you need to do what they’re saying because it’s good for your Google rankings, ask them where they rank.

 

Contributed by: Aaron Gruenke SEO Specialist, internet marketer and author.