Search Engine Optimization (SEO) is now an important part-and-parcel of any online marketing campaign. It used to be optional to integrate SEO into any website, but today, it is now mandatory for every business to learn the ropes if they want to succeed online. For companies who do not have the capability to implement an SEO campaign, they hire an SEO services agency to do the marketing tasks for them.

 

Every company’s website serves as its business card online. Therefore, having a professional and clean site is now very important more than ever. You don’t want to be publishing a business site that has .wordpress or .blogspot attached to your domain name. And you also don’t want to be posting incorrect information on your website. You must take care of your site as much as you take care of your brand’s integrity, so be willing to invest time and resources on your website.

 

We all know that great SEO tactics produce excellent results for your business. But SEO campaigns being costly cannot be discounted, with SEO taking a big chunk of every advertising budget. And what’s important to note is this marketing strategy does not require only a one-time fee. You must have a monthly budget to fund it which can take from at least six months to years, however long you want the strategy to work. It is crucial to note that SEO rules change all the time, so if you want to be successful at it, it must be an everyday effort to implement your strategies. No short-term SEO campaigns work out; you have to devote some months to see a difference.

 

An SEO campaign can be costly in terms of time and resources, this information we know of. However, the cost should not stop you from applying it to your brand. You may be thinking about building an in-house SEO team or going with an agency. Each one has a strength and weakness, and your decision must be in line with your goals and budget available. The critical consideration here is for you to reach your goal, and for your choice to be able to deliver the results that you expect.

If you are still torn between going for an in-house team or agency, here are some considerations that can guide you:

 Here are some Questions you should ask yourself before making the decision to do the SEO work in house or Contract an SEO agency to do it.

1. How long do you want the campaign to go for?

If you have been thinking of just trying it out, you may want to go with an agency’s shortest plan possible just to see what it’s like. It is a better option than for you to put together a team employed by your company because it will end up more expensive. You are not even sure of what to do, and then you build a new staffing division. Before you do anything long-term, test the waters first.

If you intend to have an SEO marketing campaign for as long as your company needs it, it is best to do it in-house if you get a good team that can accomplish the job. Otherwise, you can go on a long-term partnership with an SEO agency and then you can agree on a more affordable package compared to what’s offered on a retail basis.

2. How much is your budget?

Going in-house is more affordable compared to hiring an agency for your SEO marketing campaign. An in-house team saves you money because you can do a monthly budget with your staff’s salaries already in place. With a good SEO agency, it ends up being more expensive because you have to hire a group of professionals who can deliver what they promise. But if you are after results, it would be better to go with a top-ranked agency. It can be costly, but you will see the results you are looking for.

Choosing between an in-house team or agency for your SEO marketing will be based on your goals and budget. Test the waters first before going for an SEO campaign because it can take a big chunk of your advertising budget.

About The Author

Jason Berkowitz

Since 2010, Jason has been making moves for the SEO industry in New York City. An advanced digital marketing specialist and CEO of two very successful marketing agencies, SEO Services New York & Break The Web, Jason utilizes out-of-the-norm strategies to provide tangible results online. Jason has been featured in Business.com, Social Media Today, CareerBuilder & more.

LinkedIn: https://www.linkedin.com/in/jasonberkowitzseo